We are seeking a highly motivated professional to join our team in a pivotal capacity. This position encompasses a diverse range of responsibilities, including strategic planning, project execution, and cross-functional collaboration to drive organizational success. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and a proven track record in [industry/field, if applicable]. Proficiency in [specific tools/software, if mentioned] and a minimum of [X years] of relevant experience are essential requirements for this role. Additionally, the candidate should demonstrate leadership qualities, adaptability, and a commitment to delivering high-quality results in a dynamic environment.
This position diverges significantly from conventional office-based marketing functions.
The ideal candidate will elevate Picana’s market presence by driving aggressive trade execution, executing dynamic activations, enhancing merchandising strategies, optimizing chilled visibility, and implementing impactful field marketing initiatives.
This position demands extensive on-the-ground engagement and requires a professional well-versed in fast-moving consumer goods beverage strategies, route-to-market frameworks, retail presence optimization, and consumer insights.
Oversee a comprehensive range of duties encompassing strategic planning, operational execution, and performance evaluation to ensure organizational objectives are consistently met. Lead and inspire cross-functional teams through clear delegation, mentorship, and collaborative problem-solving to foster an environment of accountability and innovation. Develop and implement policies, procedures, and best practices to enhance efficiency, compliance, and overall productivity within the department. Monitor key performance indicators (KPIs) and generate detailed reports to track progress, identify trends, and recommend data-driven improvements. Serve as the primary liaison between senior management and departmental staff, facilitating transparent communication and alignment on company goals. Ensure adherence to industry regulations, legal standards, and internal policies while maintaining a commitment to ethical practices and corporate social responsibility.
Trade Marketing & Retail Execution involves developing and implementing strategic plans to enhance product visibility and drive sales within retail environments. This role requires a deep understanding of consumer behavior, market trends, and competitive landscapes to create impactful promotional strategies. Key responsibilities include collaborating with sales teams to align marketing initiatives, managing retail execution plans to ensure consistent brand representation, and analyzing performance metrics to optimize results. Candidates must possess strong analytical skills, proficiency in data interpretation, and excellent communication abilities to liaise effectively with stakeholders. Additionally, experience in retail execution, trade marketing, or related fields is essential, along with a proven track record of delivering measurable improvements in sales and brand presence.
Enhance retail presence across a diverse range of environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic placement and enhanced stability of refrigeration units while optimizing shelf configurations, product displays, and point-of-sale visibility to maximize efficiency and customer engagement.
Design and implement in-store promotional campaigns and retail engagement initiatives to drive customer interest and boost sales performance.
Perform periodic evaluations of retail outlets to assess product visibility, ensure proper stock rotation, analyze competitor actions, and verify adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
Brand Execution & Activations encompass the strategic implementation of brand initiatives to drive engagement, visibility, and market presence. This role involves collaborating with cross-functional teams to ensure consistent brand messaging across all touchpoints, executing activation campaigns, and analyzing performance metrics to optimize results. Candidates must possess a bachelor’s degree in marketing, communications, or a related field, along with 3–5 years of experience in brand management, event coordination, or a similar role. Strong project management skills, creativity, and proficiency in data analysis tools are essential. The position requires excellent communication abilities, adaptability, and a results-driven mindset to meet organizational objectives.
Conceive and oversee sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and community events, ensuring seamless execution at each stage.
Coordinate the strategic placement of branded coolers and chillers to maximize brand visibility and engagement across key locations.
Design grassroots marketing initiatives with the primary goal of enhancing brand visibility and driving product trial among target audiences.
Deliver consistently exceptional experiences across every consumer interaction point.
We seek a dynamic professional to oversee social media initiatives and coordinate content creation to enhance brand visibility and engagement. The ideal candidate will manage multiple social media platforms, curating and scheduling posts while ensuring consistency in tone and messaging across channels. Responsibilities include developing content calendars, collaborating with cross-functional teams to produce high-quality materials, and analyzing performance metrics to refine strategies. Proficiency in social media tools, content management systems, and basic graphic design software is required, along with a strong understanding of SEO and digital marketing trends. Strong communication, organizational skills, and the ability to work under tight deadlines are essential. A bachelor’s degree in marketing, communications, or a related field is preferred, with at least two years of relevant experience in social media or content coordination.
Develop and oversee the production of diverse social media content, such as engaging reels, lifestyle photography, product shoots, hospitality-focused material, and on-site event coverage.
Maintain cohesive brand messaging and visual identity across all platforms to uphold a unified and recognizable brand presence.
Collaborate with external designers, photographers, and creative agencies as needed to fulfill project requirements.
We are seeking a results-driven Commercial Performance professional to drive revenue growth and optimize business outcomes across key markets. The ideal candidate will possess a proven track record in commercial strategy, business development, or sales operations, with expertise in analyzing market trends, identifying growth opportunities, and implementing data-driven initiatives. Responsibilities include evaluating sales performance, refining pricing strategies, and collaborating with cross-functional teams to enhance operational efficiencies. Strong analytical skills, proficiency in business intelligence tools, and the ability to translate insights into actionable strategies are essential. A bachelor’s degree in business, finance, economics, or a related field is required, along with at least five years of relevant experience in a commercial or sales capacity.
Analyze market trends in off-take patterns and deliver comprehensive feedback regarding market dynamics.
Monitor SKU performance and analyze sales activities at the outlet level to identify trends, opportunities, and areas for improvement.
Analyze retail and Korea channels to uncover avenues for expansion and development.
Design and implement strategic programs aimed at enhancing customer retention rates and fostering deeper brand interactions to drive recurring revenue and long-term loyalty.
Requirements
Seeking candidates with a proven track record in a relevant field, ideally with several years of hands-on experience in [specific area, if applicable]. Familiarity with industry-standard tools, methodologies, and best practices is essential, along with the ability to adapt to evolving challenges. Strong problem-solving skills, attention to detail, and the capacity to work both independently and collaboratively are highly valued. Prior exposure to [specific tasks or technologies, if any] would be advantageous, as would experience in [related role or industry, if applicable].
With a minimum of three to seven years of professional experience in FMCG beverages, dairy, alcohol, energy drinks, or other comparable consumer brands, you will bring valuable industry insights to this role.
A solid grasp of trade marketing principles and effective retail execution strategies is essential.
Professionals with a background in engaging with supermarkets, wholesale distributors, fuel station operators, and hospitality, restaurant, catering, and café (Korea) channels are encouraged to apply.
Accomplished professionals with a track record of successfully implementing brand activations and visibility campaigns are encouraged to apply.
Candidate Profile
We seek a candidate who demonstrates proficiency in the following areas:
Driven by a relentless pursuit of excellence and a results-oriented mindset, this role demands an individual who thrives in dynamic environments and prioritizes swift, effective execution to achieve objectives.
Results-oriented and highly motivated professional with a strong drive for success and commercial impact seeks to leverage proven performance in a dynamic environment.
Able to devote extensive periods to market engagement while maintaining productivity and focus.
Demonstrating a strong enthusiasm for consumer brands and enhancing retail presence represents a key driver for this role.
Demonstrates exceptional skills in cultivating and maintaining professional relationships while efficiently coordinating field operations.
Creativity is required, yet practicality is equally essential in this role.
We aim to establish key performance indicators to gauge the effectiveness of our operations, ensuring alignment with strategic goals. These metrics will serve as benchmarks for evaluating progress, identifying areas for improvement, and driving data-driven decision-making across the organization. Regular monitoring and analysis of KPIs will facilitate proactive adjustments to enhance performance, optimize resource allocation, and achieve measurable outcomes. Proficiency in KPI tracking, reporting, and interpretation is essential, along with the ability to translate insights into actionable strategies that support continuous growth and operational excellence.
The expansion of chilled outlet distribution channels has been significant.
Enhancing retail prominence and shelf presentation is essential to drive consumer engagement and sales performance. Ensuring products are strategically positioned and clearly visible on shelves maximizes brand exposure and facilitates easier customer access. This role requires meticulous attention to detail to maintain optimal facings and merchandising standards across retail environments.
We have observed a growing number of off-take agreements and recurring purchase orders, signaling an upward trend in demand.
Accomplishing activations and campaigns with precision and effectiveness is essential.
Expansion of horeca and modern trade visibility
Brand consistency must be maintained across all market touchpoints, ensuring a unified and recognizable identity that resonates with customers. This involves adhering to established brand guidelines, including visual elements, messaging tone, and overall brand voice. Regular audits and reviews are necessary to identify and correct any deviations, while collaboration with various departments is essential to align strategies and ensure consistency in every customer interaction.
Why Join Us?
An exceptional chance to contribute to the transformation and expansion of a genuine Kenyan beverage brand.
Established expertise and robust infrastructure in manufacturing and fruit processing are already firmly established.
Significant expansion opportunities are anticipated within both retail and hospitality sectors.
A chance to influence the strategic trajectory of a renowned coastal heritage brand presents itself.
Qualified applicants are encouraged to submit their curriculum vitae along with a concise professional summary to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
