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Home Jobs Nairobi Digital Media Content Specialist

Digital Media Content Specialist

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted May 31, 2026

Job Summary:

The Digital Content Coordinator will contribute to the development, administration, and enhancement of digital content across various platforms while maintaining consistency with the brand’s tone and messaging. This individual will assist in evaluating content performance, overseeing social media interactions, implementing SEO strategies, and partnering with diverse teams to improve service offerings. The position demands ongoing professional growth, thorough research, and inventive thinking to anticipate and adapt to evolving industry developments.

Key Responsibilities include providing strategic leadership and direction to the team, ensuring alignment with organizational goals and objectives. This involves overseeing project execution, monitoring performance metrics, and implementing process improvements to enhance efficiency and productivity. Additionally, the role requires fostering collaboration across departments, resolving conflicts, and maintaining strong stakeholder relationships to drive cohesive decision-making. Responsibilities also encompass developing and mentoring team members, conducting regular performance evaluations, and identifying opportunities for professional growth and development. The position demands adherence to company policies, compliance with industry regulations, and the ability to adapt to evolving business needs while maintaining high standards of accountability and integrity.

We are seeking a skilled professional to oversee the creation and management of content, ensuring it aligns with brand guidelines and engages target audiences effectively. This role involves developing high-quality written, visual, and multimedia content, as well as curating existing materials to maintain consistency and relevance. The ideal candidate will possess strong organizational skills to plan, schedule, and publish content across multiple platforms while adhering to deadlines. Proficiency in content management systems (CMS) and a keen eye for detail are essential, along with the ability to analyze performance metrics to refine content strategies. Collaborating with cross-functional teams, including marketing, design, and communications, is a key responsibility to ensure cohesive messaging and brand alignment.

Create and schedule digital content for multiple platforms, such as websites, blogs, social media channels, and email campaigns.

To guarantee that every piece of content reflects the brand’s voice, adheres to established style guidelines, and aligns with the defined messaging framework.

Develop and oversee content calendars to guarantee timely publication and regular content updates.

The role involves overseeing performance management and fostering employee development, ensuring alignment between individual goals and organizational objectives. This position requires a strategic approach to evaluating performance, identifying growth opportunities, and implementing training programs to enhance team capabilities. Responsibilities include conducting regular assessments, providing constructive feedback, and collaborating with leadership to support career progression and skill enhancement. Strong analytical and interpersonal skills are essential to drive continuous improvement and employee engagement.

Engage in ongoing professional development initiatives to assimilate fresh insights and leverage them to enhance content creation and management processes.

Consistently achieve the performance benchmarks specified in the company’s Key Performance Indicator (KPI) document.

Partner with multiple teams across the organization to improve service excellence and operational efficiency.

Conduct thorough research and perform detailed analysis to gather critical information and identify key insights relevant to the position.

Perform foundational research to analyze industry trends, competitor actions, and audience behaviors, enabling the enhancement of content strategies.

Evaluate content performance metrics and generate reports to monitor the effectiveness of content initiatives.

We are seeking a skilled Social Media Manager to oversee our brand’s online presence, develop engaging content strategies, and cultivate a strong digital community across various platforms. The ideal candidate will have proven experience in social media marketing, a deep understanding of analytics tools, and the ability to create compelling, platform-optimized content. Responsibilities include curating and scheduling posts, monitoring engagement metrics, responding to audience interactions, and collaborating with cross-functional teams to align campaigns with broader marketing objectives. Proficiency in tools like Hootsuite, Buffer, or Sprout Social is preferred, along with strong written communication and creative storytelling skills. A bachelor’s degree in marketing, communications, or a related field is required, and prior experience in a similar role is highly desirable.

Facilitate the administration and enhancement of the company’s social media platforms to maintain a cohesive and recognizable brand identity.

Analyze social media discussions and emerging trends to shape content strategies and enhance audience interaction.

Craft social media campaigns designed to enhance engagement and elevate brand visibility.

We seek a skilled professional to drive online visibility and engagement through strategic SEO and digital marketing initiatives. This role involves optimizing website content, conducting keyword research, and implementing data-driven campaigns to enhance search engine rankings and user experience. Responsibilities include managing pay-per-click advertising, analyzing performance metrics, and staying current with industry trends to refine strategies. Proficiency with analytics tools, SEO software, and marketing automation platforms is required, along with strong analytical and creative skills. The ideal candidate will collaborate with cross-functional teams to execute integrated campaigns that align with business objectives.

Acquire and implement fundamental SEO strategies to enhance content discoverability and search engine rankings.

Work alongside the digital marketing team to assist in email marketing initiatives, manage paid advertising campaigns, and contribute to other digital marketing strategies.

Collaborative interaction and clear communication are essential for this role, requiring the ability to work effectively with teams, stakeholders, and clients to achieve shared objectives. Strong interpersonal skills and the capacity to convey ideas clearly are critical, ensuring alignment and fostering productive relationships across various departments and external partners.

Collaborate effectively with various departments, such as graphic design, IT, and customer service, to facilitate seamless and consistent content delivery across all platforms.

Engage collaboratively in brainstorming sessions to develop creative content ideas and strategic plans.

Demonstrates a comprehensive understanding of industry trends and fosters innovative approaches to enhance business practices.

To remain informed about industry developments, competitor actions, and emerging technologies, candidates must continuously track advancements to uncover fresh opportunities and uphold digital content excellence.

Stay informed of the latest developments and emerging trends in digital content to inform and enhance innovative content strategies.

Perform additional duties as assigned by your supervisor or senior management.

Must possess a minimum of five years of experience in a relevant field, with a proven track record of leadership and project management. Bachelor’s degree in a related discipline required; advanced degrees preferred. Strong analytical and problem-solving skills are essential, along with exceptional communication abilities. Proficiency in industry-specific software and tools is mandatory. Candidates should demonstrate a commitment to continuous learning and adaptability in a fast-paced environment.

Seeking a candidate with at least two years of hands-on experience in digital content creation, emphasizing expertise in videography.

Demonstrated expertise in capturing and editing dynamic short-form video content with compelling narratives.

Proven expertise in utilizing video editing software platforms, including Cap Cut, is essential for this role.

Proficient in leveraging TikTok, YouTube, and X (Twitter) platforms, along with staying current on emerging content trends.

Proficiency in fundamental Search Engine Optimization (SEO) methodologies and core digital marketing frameworks is required.

Proficiency in customer relationship management (CRM) systems is essential, along with a strong ability to maintain data integrity and precision throughout all processes.

Demonstrates exceptional capacity for organization and effective communication.

Capable of thriving in high-pressure settings while effectively juggling competing priorities and maintaining strong organizational skills.

Nice to Have

Seasoned professionals with a strong background in the E-commerce and Logistics sectors are encouraged to apply.

Proficiency in utilizing Google Analytics, Hootsuite, SEMrush, or comparable analytical and social media management platforms is required.

Interested and eligible applicants are encouraged to submit their CVs to careers@aquanto.com, with the position title clearly indicated in the subject line of the email.

Qualifications

BA/BSc/HND

Experience Required

2 years

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