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Home Jobs Nairobi Content Strategy and Development Coordinator

Content Strategy and Development Coordinator

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted May 30, 2026

Job Summary:

The Digital Content Coordinator will play a key role in developing, overseeing, and refining digital content across various platforms while maintaining consistency with the brand’s tone and messaging. This position involves analyzing content performance, overseeing social media interactions, implementing SEO best practices, and partnering with diverse teams to improve overall service offerings. Candidates must demonstrate a commitment to ongoing learning, trend research, and creative problem-solving to ensure the content remains innovative and impactful.

Responsibilities include spearheading strategic initiatives, overseeing day-to-day operations, and ensuring alignment with organizational objectives. Key duties encompass managing cross-functional teams, driving project execution, and fostering a culture of innovation and accountability. The role demands meticulous attention to detail in financial planning, performance metrics, and stakeholder reporting. Additionally, the position requires active collaboration with senior leadership to refine business strategies and optimize resource allocation. Candidates must demonstrate exceptional problem-solving skills, adaptability in dynamic environments, and a proven track record in delivering measurable results.

We are seeking a skilled professional to oversee the development and administration of engaging content. The role involves producing high-quality written materials, managing content calendars, and ensuring consistency across all platforms. The ideal candidate will have experience in digital content creation, a strong grasp of SEO principles, and proficiency in content management systems. Additionally, they must demonstrate excellent organizational skills, adaptability, and the ability to meet deadlines in a fast-paced environment.

Help develop and organize digital content for distribution across multiple channels, such as websites, blogs, social media platforms, and email marketing initiatives.

Maintain consistency across all content to ensure it reflects the brand’s tone, style, and messaging standards.

Manage content calendars to ensure timely publication and content updates.

Facilitates performance management and professional development initiatives to enhance employee effectiveness and organizational success.

Complete professional development initiatives and implement newly acquired insights to enhance content creation and management processes.

Achieve all performance benchmarks specified within the company’s Key Performance Indicator (KPI) document.

Work collaboratively across multiple departments to optimize and elevate the standard of service delivery throughout the organization.

Conduct in-depth research and perform detailed analysis to gather relevant data, evaluate information, and identify critical insights that support informed decision-making and strategic planning.

Gather and analyze essential data on industry developments, competitor actions, and audience behaviors to enhance and optimize content strategies.

Evaluate key performance indicators related to content engagement and compile detailed reports to measure the success of content-driven strategies.

We are seeking a skilled professional to oversee and enhance our social media presence. The ideal candidate will develop and implement strategic plans to increase engagement, expand our audience reach, and strengthen brand awareness across various platforms. Responsibilities include creating and curating compelling content, scheduling posts, monitoring performance metrics, and engaging with followers to foster community growth. Additionally, the role requires staying current with industry trends, analyzing data to refine strategies, and collaborating with cross-functional teams to align messaging and campaigns. Proficiency in social media tools, analytics platforms, and content management systems is essential, along with a deep understanding of digital marketing principles and best practices. Excellent communication skills and a creative mindset are also critical for success in this position.

You will assist in overseeing and enhancing the company’s social media platforms, maintaining a cohesive and impactful brand representation across all channels.

Track social media discussions and emerging patterns to shape content approaches and elevate audience interaction.

Collaborate on the creation and execution of social media initiatives aimed at enhancing audience interaction and elevating brand visibility.

We are seeking a dynamic professional skilled in optimizing online visibility and driving digital engagement through strategic SEO and marketing initiatives. The ideal candidate will possess a proven track record in enhancing search engine rankings, executing data-driven campaigns, and leveraging analytics to refine performance. Responsibilities include conducting keyword research, managing content optimization, monitoring KPIs, and collaborating with cross-functional teams to align marketing strategies with business objectives. Requirements encompass expertise in SEO tools (e.g., Google Analytics, SEMrush), proficiency in digital marketing platforms (e.g., Google Ads, social media), and a strong understanding of algorithm updates and industry trends. A bachelor’s degree in marketing, communications, or a related field is preferred, along with 3+ years of hands-on experience in SEO and digital marketing roles.

Acquire and implement fundamental SEO strategies to enhance content discoverability and elevate search engine rankings.

Work collaboratively with the digital marketing team to assist in email marketing initiatives, manage paid advertising campaigns, and contribute to broader digital marketing strategies.

Collaboration and communication skills are essential for this role, enabling you to work effectively with cross-functional teams, stakeholders, and clients to achieve shared objectives. You will engage in regular discussions to align on project goals, provide updates, and address challenges, ensuring clarity and transparency throughout the process. Strong interpersonal abilities will help foster a cooperative environment, while active listening and clear articulation of ideas will be critical in driving successful outcomes. This position requires the ability to adapt communication styles to diverse audiences and maintain open channels for feedback and problem-solving.

Collaborate effectively with diverse teams—such as graphic design, IT, and customer service—to maintain consistency and excellence in content dissemination across all platforms.

Collaborate in creative ideation sessions to develop fresh content concepts and strategic approaches.

Industry Awareness and Innovation

Demonstrates a deep understanding of current trends, challenges, and opportunities within the relevant sector, ensuring decisions align with evolving market dynamics. Actively seeks out and evaluates emerging technologies, methodologies, or best practices to drive continuous improvement and maintain a competitive edge. Encourages a culture of creativity and experimentation, fostering solutions that enhance efficiency, sustainability, or customer value. Regularly monitors industry developments through research, networking, and participation in professional forums to anticipate shifts and adapt strategies proactively.

Monitor industry developments, analyze competitor strategies, and evaluate emerging technologies to uncover fresh opportunities while ensuring adherence to leading practices in digital content.

Continuously expand knowledge of digital content trends and advancements to drive innovative content strategies.

Perform any additional duties as directed by your Supervisor or Management.

Requirements

With a minimum of two years of hands-on experience in digital content creation, particularly in videography, you bring a dedicated and specialized skill set to the role.

Proven ability to shoot and edit engaging short-form video content

Proven expertise in utilizing video editing software, such as Cap Cut, is required.

Strong understanding of TikTok, YouTube, X and content trends

Possesses a foundational understanding of SEO and digital marketing fundamentals, including key strategies and best practices for enhancing online visibility and engagement.

Professionals should possess hands-on experience configuring and utilizing customer relationship management platforms while maintaining meticulous attention to data integrity and precision in all records.

Strong organizational and communication skills

Demonstrated capacity to thrive in high-pressure settings while effectively balancing and prioritizing competing tasks and deadlines. Exhibits adaptability and organizational skills to maintain productivity amidst evolving demands.

Nice to Have

With a background in e-commerce and logistics, the ideal candidate will bring valuable industry experience to the role.

Skilled in utilizing tools such as Google Analytics, Hootsuite, SEMrush, or comparable platforms is essential.

Qualified applicants are encouraged to submit their CVs via email to careers@aquanto.com, with the position clearly indicated in the email subject line.

Qualifications

BA/BSc/HND

Experience Required

2 years

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