We are seeking a highly motivated professional to join our team in a pivotal capacity. This position entails a diverse range of responsibilities designed to drive operational excellence and strategic growth. The ideal candidate will possess a proven track record of success in a similar role, along with strong analytical and leadership capabilities. Key requirements include exceptional communication skills, adaptability in dynamic environments, and a commitment to delivering measurable results. Additionally, the role demands proficiency in industry-specific tools and methodologies, as well as the ability to collaborate effectively across departments. This opportunity offers a dynamic work environment where initiative and innovation are highly valued.
This position divers significantly from conventional office-based marketing positions.
The ideal candidate will drive Picana’s market presence, ensuring high visibility, robust engagement, and measurable commercial impact through strategic trade execution, dynamic brand activations, targeted merchandising, enhanced chilled visibility, and proactive field marketing initiatives.
The position demands extensive fieldwork and seeks a candidate with a deep understanding of FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior analysis.
Oversee and execute a range of critical duties to ensure operational excellence and team productivity. Lead project planning, coordination, and execution while maintaining clear communication with stakeholders to align objectives with organizational goals. Monitor performance metrics, identify areas for improvement, and implement strategic solutions to enhance efficiency and effectiveness. Collaborate with cross-functional teams to streamline processes, resolve challenges, and drive continuous innovation. Ensure compliance with industry regulations and internal policies while fostering a culture of accountability and high performance. Provide mentorship and guidance to team members to support professional growth and development.
Trade Marketing & Retail Execution involves developing and implementing strategic initiatives to enhance brand visibility and drive sales through retail channels. This role focuses on collaborating with sales teams, retailers, and distributors to ensure product availability, execute promotional activities, and optimize shelf placement. Responsibilities include analyzing market trends, managing trade promotions, and providing merchandising support to maximize in-store impact. A strong understanding of retail dynamics, excellent communication skills, and proficiency in data analysis are essential for success in this position.
Enhance brand presence and ensure consistent retail visibility in diverse locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic positioning and secure installation of refrigeration units, optimize shelf arrangements for enhanced accessibility and visibility, design engaging product displays, and bolster point-of-sale prominence to maximize customer engagement and sales opportunities.
Design and implement engaging in-store promotions and dynamic retail activations to drive consumer engagement and boost sales performance.
Regularly perform outlet audits to assess visibility levels, inventory turnover, competitor actions, and the quality of execution.
Collaborate effectively with distributors and sales teams to enhance product uptake and expand market reach.
Brand Execution & Activations involves overseeing the implementation of marketing strategies to ensure brand consistency across all touchpoints, including digital, print, and experiential channels. The role requires collaborating with cross-functional teams such as marketing, sales, and design to develop and execute activation plans that drive consumer engagement and business growth. Key responsibilities include managing project timelines, coordinating with external partners (e.g., agencies, vendors), and analyzing performance metrics to optimize campaigns. Strong project management skills, attention to detail, and the ability to work under tight deadlines are essential, along with a deep understanding of branding principles and consumer behavior. Proficiency in marketing tools and data analytics platforms is preferred.
Develop and implement sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and local events, ensuring seamless execution and maximum engagement.
Coordinate the strategic positioning of branded coolers and chillers to maximize visibility and brand exposure in high-traffic areas.
To create grassroots marketing initiatives, prioritize visibility and trial as core objectives, engaging target communities through localized outreach strategies.
Deliver uniform and reliable performance across every customer interaction point.
Our role involves overseeing social media strategy execution, managing content calendars, and ensuring brand consistency across all digital platforms. Key responsibilities include curating engaging posts, analyzing performance metrics, and collaborating with cross-functional teams to align messaging with marketing objectives. Candidates must possess a bachelor’s degree in marketing, communications, or a related field, along with proven experience in social media management or content coordination. Exceptional writing and editing skills, along with proficiency in analytics tools and scheduling platforms, are essential. Familiarity with SEO and content optimization principles is highly desirable, as is a strong understanding of current digital trends and best practices.
Coordinate the development of engaging social media content across various formats, such as reels, lifestyle photography, product shoots, hospitality-focused material, and on-location event coverage.
Maintain uniformity in brand messaging and visual identity across all platforms.
Collaborate with external designers, photographers, and creative agencies as needed to fulfill project requirements.
The position is responsible for driving commercial performance, overseeing key metrics, and implementing strategies to enhance revenue growth and market share. This role involves analyzing sales data, identifying trends, and developing actionable insights to optimize business outcomes. It requires collaboration with cross-functional teams to execute initiatives that improve operational efficiency and customer satisfaction. Strong analytical skills, proficiency in data interpretation, and experience in commercial strategy are essential for success in this role.
Track variations in product consumption and convey key market insights to inform strategic decisions.
Monitor SKU performance and analyze sales activities at the outlet level to ensure optimal inventory management and sales strategies.
Uncover potential areas for expansion within retail and Korea segments to drive business development and market penetration.
To design and implement strategies aimed at enhancing consumer retention and fostering deeper brand engagement.
We seek a candidate who fulfills the following qualifications: a minimum of five years of progressive experience in a related field, proficiency with industry-standard software tools, and strong analytical and communication skills. The ideal applicant must hold a bachelor’s degree in a relevant discipline and demonstrate the ability to lead cross-functional teams while adhering to strict deadlines. Additionally, familiarity with regulatory compliance and proven problem-solving capabilities are essential. Familiarity with emerging technologies and a commitment to continuous professional development are highly valued.
Seeking candidates with a demonstrated track record in the specified domain, having ideally spent a minimum of three years refining their expertise in this field. While prior engagement in this precise industry is not mandatory, practical exposure to related environments is highly advantageous. Exceptional analytical prowess, adaptability to dynamic conditions, and a collaborative mindset are essential traits for success in this role. Applicants must exhibit strong interpersonal skills, an aptitude for problem-solving, and the capacity to thrive under pressure while adhering to deadlines.
With a minimum of three to seven years of relevant experience in the fast-moving consumer goods (FMCG) sector—spanning beverages, dairy, alcohol, energy drinks, or similar consumer brands—you will bring a strong foundation in this dynamic industry.
Proven expertise in trade marketing strategies and the execution of retail initiatives is essential for this role. A deep comprehension of how to effectively engage with trade partners and implement promotional activities at the retail level is required.
Professional experience encompasses collaboration with supermarket chains, distribution networks, fuel station operators, and hospitality, retail, catering, and accommodation establishments.
Accomplished in delivering activation initiatives and visibility campaigns, demonstrating a track record of successful execution.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented professional with a relentless focus on execution seeks to contribute to impactful projects and initiatives.
Commercially astute and performance-focused, this individual thrives in competitive environments while delivering measurable outcomes. They are driven by key performance indicators and consistently exceed targets through strategic initiatives and decisive action. Their approach combines market awareness with a relentless focus on results, ensuring both short-term wins and sustainable growth.
Professionals should exhibit a strong ability to dedicate extended periods to market engagement, demonstrating endurance and adaptability in dynamic environments. This role requires a deep commitment to staying actively involved in industry trends and activities over prolonged durations.
Driven by a strong enthusiasm for prominent consumer brands and enhancing retail visibility, the ideal candidate will bring a dynamic perspective to the role.
Skilled in cultivating and maintaining professional relationships while coordinating effectively across various field operations.
We seek a professional who blends imaginative thinking with pragmatic solutions, capable of transforming concepts into impactful outcomes while adhering to practical constraints. This role requires a balance of innovation and feasibility, ensuring that creative ideas are both original and executable within real-world limitations. Ideal candidates will demonstrate a keen ability to navigate challenges by integrating resourcefulness with structured problem-solving, delivering results that are both visionary and grounded in reality.
Develops and monitors key performance indicators to evaluate organizational effectiveness, tracking metrics such as productivity, efficiency, quality, and financial performance. Establishes clear benchmarks and targets to measure progress toward strategic goals, providing data-driven insights to guide decision-making. Analyzes trends, identifies deviations from expected outcomes, and recommends corrective actions to optimize performance. Ensures alignment between KPIs and business objectives while maintaining transparency and accountability in reporting. Collaborates with cross-functional teams to define relevant indicators and refine measurement methodologies.
With the expansion of chilled outlet availability, there will be a notable increase in the accessibility and distribution of perishable products, necessitating enhanced logistical coordination and inventory management to meet heightened demand. This growth will require strategic planning to ensure optimal placement and operational efficiency within retail environments, as well as collaboration with supply chain partners to maintain product freshness and minimize waste. Additionally, the role may involve analyzing market trends to identify high-potential locations and assessing competitor positioning to capitalize on emerging opportunities in the refrigerated goods sector.
Enhancing retail presence and optimizing product display arrangements are key objectives. This role focuses on strategically improving the visibility of merchandise and ensuring proper facings to maximize shelf impact and customer engagement.
Significant growth is anticipated in both off-take volumes and recurring orders, requiring strategic planning to meet rising demand efficiently.
Accomplish campaigns and activations with precision and effectiveness.
Expansion of horeca and modern trade visibility
Maintaining a uniform brand identity across all customer interaction points is essential to ensure a cohesive and recognizable experience. This involves aligning visual elements, messaging, and tone of voice across various platforms and mediums to reinforce brand recognition and trust. Consistency in branding helps establish a strong, unified presence that resonates with audiences and strengthens overall brand equity.
Why Join Us?
Seize the chance to drive modernization and expansion for a genuine Kenyan beverage brand.
With an established track record in manufacturing and fruit processing, the foundation is already firmly in place.
With substantial opportunities for expansion in both retail and hospitality sectors, this role offers dynamic career development.
Seize the chance to guide the strategic vision of a distinguished coastal heritage brand, steering its trajectory toward continued success and growth.
Professional candidates are invited to submit their curriculum vitae along with a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
