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Home Jobs Nairobi Content Strategy & Digital Media Coordinator

Content Strategy & Digital Media Coordinator

Aquantuo  · Travel and Tourism

Full Time Nairobi
Nairobi
KSh 30,000 - KSh 50,000/month
Deadline: 12 June 2026
Posted May 29, 2026

Job Summary:

The Digital Content Coordinator will play a key role in developing, curating, and refining digital content for diverse platforms while upholding the brand’s unique tone and strategic messaging. This position involves monitoring content performance, overseeing social media interactions, implementing SEO best practices, and partnering with various departments to elevate service quality. A commitment to ongoing learning, trend analysis, and creative innovation is essential to maintaining a competitive edge in the ever-evolving digital landscape.

Oversee and execute the primary duties and obligations associated with this role, ensuring alignment with organizational goals and objectives. Implement strategies to enhance operational efficiency, drive productivity, and maintain high standards of quality in all deliverables. Collaborate with cross-functional teams to streamline processes, resolve challenges, and foster a culture of continuous improvement. Uphold accountability for meeting performance targets, deadlines, and key performance indicators (KPIs) while adhering to company policies and industry regulations. Serve as a resource for team members, providing guidance, support, and mentorship to cultivate professional growth and development. Monitor progress, assess outcomes, and recommend adjustments to optimize results and mitigate risks.

We are seeking a skilled professional to oversee the development and maintenance of engaging, high-quality content across various platforms. The ideal candidate will strategically plan, create, and curate content, ensuring alignment with brand voice and audience needs. Responsibilities include conducting research, collaborating with cross-functional teams, and optimizing content for SEO and user engagement. Proficiency in content management systems, strong writing abilities, and a keen eye for detail are essential. Additionally, the role requires staying current with industry trends, analyzing performance metrics, and making data-driven adjustments to enhance content effectiveness.

Facilitate the development and strategic scheduling of digital content across multiple online channels, such as websites, blogs, social media platforms, and email marketing initiatives.

Guarantee that every piece of content maintains consistency with the brand’s tone, style, and messaging standards.

Oversee content calendars to maintain punctual publication schedules and ensure content remains current.

We are seeking a skilled professional to oversee performance management and facilitate employee development initiatives. The ideal candidate will develop and implement strategies to evaluate and enhance employee performance, ensuring alignment with organizational goals. Responsibilities include conducting performance appraisals, providing constructive feedback, and designing training programs to foster professional growth. Additionally, the role requires analyzing performance data to identify trends and recommend improvements to optimize workforce productivity and engagement. Candidates should possess strong analytical abilities, excellent communication skills, and a proven track record in performance management and talent development.

Complete professional development initiatives, integrating newly acquired insights to enhance content creation and management processes.

Exceed the performance benchmarks established in the company’s KPI document.

Work collaboratively across departments to improve the quality and efficiency of service delivery.

Conduct thorough research and perform comprehensive analysis to gather and evaluate pertinent information, ensuring accuracy and relevance in findings. Utilize various methodologies and tools to dissect complex data, identify patterns, and draw meaningful conclusions that inform strategic decision-making and project advancements.

Perform comprehensive analysis of industry developments, competitor actions, and audience behaviors to enhance and optimize content strategies.

Evaluate content performance metrics and compile reports to assess the impact of content initiatives.

We are seeking a skilled professional to oversee and enhance our brand’s presence across various social media platforms. The ideal candidate will develop strategic content plans, create engaging posts, and analyze performance metrics to optimize reach and engagement. Responsibilities include managing daily social media activities, responding to audience interactions, and staying updated on industry trends to ensure innovative and effective strategies. A strong understanding of social media algorithms, analytics tools, and content creation is essential, along with excellent communication and organizational skills. Familiarity with platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok is required, and experience with scheduling tools like Hootsuite or Buffer is a plus.

Facilitate the administration and interaction of the organization’s social media platforms to uphold a cohesive brand image.

Observe and analyze social media discussions and emerging trends to enhance content development strategies and boost audience interaction.

Contribute to the creation and execution of social media initiatives aimed at fostering audience interaction and enhancing brand visibility.

We are seeking a skilled SEO and Digital Marketing professional to enhance our online presence through strategic optimization and innovative campaigns. The ideal candidate will possess expertise in search engine optimization, content marketing, and data-driven strategies to improve organic traffic and engagement. Responsibilities include conducting keyword research, optimizing website content, managing paid advertising campaigns, analyzing performance metrics, and collaborating with cross-functional teams to align marketing efforts with business objectives. Proficiency in SEO tools (e.g., Ahrefs, SEMrush), Google Analytics, and marketing automation platforms is required, along with a proven track record of driving measurable results. Strong analytical skills, creativity, and the ability to adapt to evolving digital trends are essential.

Acquire and implement fundamental SEO strategies to enhance content visibility and search engine rankings.

Work collaboratively with the digital marketing team to provide assistance in email marketing, paid advertising, and other digital marketing initiatives.

Collaborate effectively with cross-functional teams to foster a cohesive work environment, ensuring alignment on project goals and objectives. Maintain clear, concise, and professional communication channels with stakeholders at all levels, both internally and externally, to facilitate seamless information exchange and decision-making. Demonstrate strong interpersonal skills to build and nurture productive relationships, enhancing teamwork and overall productivity. Prioritize transparency and active listening to address concerns promptly and maintain a positive, inclusive work culture.

Collaborate effectively with diverse teams—such as graphic design, IT, and customer service—to maintain consistency in content delivery across all platforms.

Engage in collaborative brainstorming sessions to develop fresh, innovative content concepts and strategic approaches.

Maintain a deep understanding of industry trends and foster innovative thinking to drive progress and competitive advantage.

To remain abreast of industry developments, competitor strategies, and technological advancements, ensuring the identification of new opportunities and adherence to digital content best practices.

Regularly stay informed about emerging digital content trends and technological advancements to inform and enhance strategic content development initiatives.

Perform any additional duties as directed by your Supervisor or Management as needed.

Requirements

With at least two years of hands-on experience in digital content creation, you will bring a dedicated focus to videography, ensuring high-quality visual storytelling and engagement across digital platforms.

Demonstrated expertise in producing and refining captivating short-form video content.

Proven expertise in video editing software applications, including but not limited to Cap Cut, with a strong ability to manipulate and enhance visual content efficiently.

A comprehensive grasp of TikTok, YouTube, X, and emerging content trends is essential.

A foundational understanding of search engine optimization (SEO) methodologies and digital marketing strategies is required.

Proficiency in utilizing Customer Relationship Management (CRM) platforms and ensuring the integrity of data records is required.

Individuals must possess exceptional organizational abilities and demonstrate clear, effective communication.

Capable of thriving in high-pressure settings and effectively juggling numerous tasks while maintaining productivity and attention to detail.

Nice to Have

Proficiency in the E-commerce and Logistics sectors is required.

Proficiency in utilizing tools such as Google Analytics, Hootsuite, SEMrush, or equivalent platforms is required.

Qualified and enthusiastic applicants are encouraged to submit their CVs by emailing careers@aquanto.com, with the job title clearly indicated in the subject line.

Qualifications

BA/BSc/HND

Experience Required

2 years

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