This role will be filled via a third-party agency on a long-term contractual basis.
What You’ll Do
Execute consumer marketing initiatives throughout East Africa, and concurrently provide support for culturally tailored campaigns in other Sub-Saharan African markets.
Collaborate with diverse teams spanning marketing, music, partnerships, media, analytics, and creative to develop and implement campaigns, guiding them from initial strategy through to successful execution.
Leverage both platform-based and external data sources to analyze audience behaviors and uncover market opportunities, ultimately driving strategic marketing initiatives.
Collaborate with internal stakeholders and external agency partners to craft comprehensive creative and media briefs, ensuring clarity and effectiveness throughout the development process.
Leverage strategic approaches to acquire, engage, and retain users across Free and Premium segments.
Develop and cultivate strategic alliances with local partners, including creators, agencies, and cultural hubs, to enhance brand visibility and drive consumer engagement.
Conduct a thorough evaluation of campaign effectiveness and derive actionable insights to inform the development of future initiatives and strategic market approaches.
Tailor worldwide marketing strategies to align with local preferences, ensuring relevance and impact across varied consumer demographics and regional market conditions.
Partner with internal teams and regional collaborators to champion local music and cultural marketing initiatives.
Who You Are
With a minimum of four years of hands-on experience in consumer marketing, brand marketing, or campaign management specifically within East Africa, you bring a strong foundation to this role.
With a proven track record of operating across diverse Sub-Saharan African markets or executing regional campaigns, you bring extensive hands-on experience to the role. Your expertise spans dynamic environments, enabling you to navigate the complexities of varied economic, cultural, and regulatory landscapes with confidence. Whether leading initiatives in individual markets or coordinating broad-scale regional strategies, your background equips you to deliver results in high-impact, cross-border settings.
An accomplished professional with a strong background in brand strategy, consumer insights, digital marketing, media, or project management is sought.
You possess a proven track record of executing high-impact marketing campaigns across diverse sectors, including digital enterprises, fast-moving consumer goods (FMCG), retail, entertainment, and technology industries.
Are you skilled at transforming consumer and cultural insights into impactful marketing strategies and campaigns?
You possess strong proficiency in leveraging data and performance metrics to assess outcomes and enhance marketing efficiency.
You must adeptly balance competing priorities while ensuring meticulous attention to detail and consistently delivering high-quality results.
As a dynamic collaborator, you seamlessly bridge gaps between diverse teams, external agencies, and key stakeholders, harmonizing varying perspectives and priorities to drive cohesive outcomes.
You demonstrate initiative and adaptability, thriving in dynamic settings where proactive problem-solving is essential.
You are deeply committed to culture, storytelling, and crafting experiences that authentically connect with local communities.
Where You’ll Be
This position is situated in Nairobi, Kenya.
This role is offered via an external agency on a long-term contractual basis.
Qualifications
BA/BSc/HND
Experience Required
4 years
