ROLE POSITIONING AND OBJECTIVES
The role of the Trade Marketing Representative is to achieve total volume and distribution targets in order to maximize brand availability and visibility, through the execution of essential Trade Marketing activities in line with the channel, price strategies and the required customer service levels.
WHAT YOU WILL BE ACCOUNTABLE FOR
Operations/ Professional/ Business:
Implement a Trade Marketing and Distribution plan:
That meets the objectives of trade marketing and distribution.
Is in line with brand / price strategy.
Achieve trade coverage, visit frequency and outlet visit plan to maximize route effectiveness and efficiency.
Ensure that the territory volume and distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market.
Ensure optimal stock levels, product quality and freshness through stock management, orientation to the trade and reporting on supply chain and product issues.
Management responsibilities:
Manage financial accounts and assets for the territory to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
Ensure all duties performed in the market by self and distributor staff adhere to the Tobacco Control Act and International Marketing Principles
To provide market information and reports to ensure that the relevant marketing people are fully always informed.
Maintain accurate records & monitoring of the achievement of weekly/cycle objectives and to submit reports as requested to ensure effective communication is maintained with management.
Leadership
Develop and manage an effective marketing team through formal and informal coaching, monitoring, and training.
Align own and team activities to BAT strategy, policy, processes, values, and principles.
Provide support to the trade through regular and accurate communication, problem solving, specialized advice and fair trade.
Seeks opportunity for growth and development as a leader.
Relationship
Implement and establish close working relationships with partners (distributors, wholesalers, and retailers) in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.
Keep the team fully informed at all times of objectives, progress, and future action plan in order that effective planning and in-market activities can be implemented.
Innovation
Lead by example in the innovation area by trying new ways of doing existing work, embracing, and promoting change through new solutions, ideas and strategies that has worked elsewhere.
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Relevant university degree (e.g., Bachelor of Commerce, Bachelor of Business Administration)
Two years of experience in sales and marketing in an FMCG environment (preferred)
Desired previous working experience in Garissa, Wajir and Mandera
You also have a valid driver’s license and ability to drive a manual transmission car
Good negotiation and influencing skills and capable of obtaining agreement through persuasion rather than through lines authority
Basic computer proficiency and skills in Microsoft applications
Strong attention to detail, quantitative and analytical skills
Excellent communication and relationship building skills (trade partnership)
Dynamic, innovative, motivated, and proactive
Apply via :
careers.bat.com
