OBJECTIVES OF THE POSITION
This position aims to support and manage the organisation of MSF’s digital footprint – which has been growing fast in recent years – in order to improve the impact of our engagement; to support our operations; and to help the generate financial and human resources support worldwide. As part of this initiative, the position will also manage key shared social media global structures for the MSF movement.
In addition, the position will be a key strategic partner for those operating social media accounts throughout MSF, with a specific focus on the international office and digital advisors working directly with field operations.
MAIN RESPONSIBILITIES
Lead MSF Global Social Media footprint
Coordinate, maintain, and be lead focal point for MSF’s global structures in the back end of major social media platforms (Facebook, TikTok, Twitter)
Inform, train, provide access and support users within the MSF digital community according to their status and objectives daily
Contribute to designing international strategies for social media platforms to achieve common objectives, helping to find international/regional/local synergies
Coordinate global initiatives to transform MSF social media presence according to digital industry evolution
Keep up to date information on MSF social media footprint and, in collaboration with the International Web Officer, produce an annual report on MSF’s digital footprint with recommendations
Promote best practices and guidelines to improve MSF’s digital presence
Chair the Digital Working Group (DWG) for operational communication and contribute to its activities
Organise, prepare, and record meetings of the DWG and report on its activity
Support the members of the DWG on identifying priorities and planning for digital activities in support of MSF operations
Provide strategic advice to DWG on global digital engagement activities and opportunities
Facilitate training sessions and produce guidance material for field staff when required
Provide strategic advice for international digital engagement initiatives
Provide strategic and technical support for social media tools and platforms managed by the International Office Communications team (IO comms)
Act as online advertising expert for IO comms (SEM, social media advertising) and manage corresponding ads accounts
Provide strategic advice to the International President on managing his social media channels and produce dedicated content in collaboration with the International Content Manager
Lead the process of defining an international engagement strategy for MSF Global presence in LinkedIn in collaboration with the International Human Resources Communication Advisor and the corresponding working group
Provide strategic guidance on how to produce and disseminate social content across MSF teams on request
Contribute to MSF Digital Initiatives (led by others)
Contribute to reporting system on sensitive content in coordination with the Disinformation Officer
Contribute to international social media listening efforts and back up the International Digital Data and Insights Advisor
Be an active member of different MSF communities of practice, especially advising the Fundraising community on digital engagement activities
Act as the International Office online fraud focal point and support the Intersectional Legal Department with strengthening MSF response mechanisms to tackle online fraud across the organisation
Support the creation of online branding standards
Support the digital Communication and Fundraising community during emergencies & crises, coordinating international efforts and leading initiatives
Other
Be part of the evening/weekend on-call rota for publishing to website and social media;
Undertake any other tasks as delegated by managers
Job requirements
Genuine interest in, and commitment to, the humanitarian principles of MSF.
At least five years of proven experience in a similar position.
Proven experience in digital marketing
Excellent command of written and oral English
Strong written and editing skills
Solid knowledge of SEO/SEM (AdWords certifications is a plus) and of social media advertising
Experience with managing social media crisis situations
Excellent organisational skills with demonstrated ability to execute projects on time
Able to interact effectively at all levels in a complex international organisation
Strong analytical and problem-solving skills
Enthusiasm, self-motivation, initiative, and resilience
Ability to work under pressure
Application deadline: 23rd April 2023.
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