⚡ New Feature

Auto-Apply to Jobs While You Sleep

Stop spending hours applying manually. Our Premium Auto-Apply scans new listings every day and sends your application automatically — so you never miss an opportunity.

🔒 Secured by Stripe 📋 Cancel anytime ✅ 100+ jobs applied monthly
Home Jobs Nairobi Direct-to-Consumer (DTC) Strategy Lead

Direct-to-Consumer (DTC) Strategy Lead

Diageo  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 8 June 2026
Posted May 27, 2026

Purpose of Role:

The DAEU Executive is responsible for spearheading initiatives and platforms aimed at enhancing consumer engagement, convenience, and incremental commercial growth.

This position operationalizes strategy through flawless execution of DAEU offerings, guaranteeing operational excellence throughout the ordering, fulfillment, and delivery processes while upholding superior consumer experiences at every interaction point.

The position requires delivering a range of responsibilities, including managing cross-functional projects, analyzing data to generate actionable insights, and collaborating with stakeholders to align objectives. Candidates must possess strong communication skills, proficiency in data analysis tools, and at least three years of experience in a similar role. Additional duties involve implementing strategic initiatives, overseeing budget allocation, and ensuring regulatory compliance. The ideal candidate will demonstrate leadership abilities, adaptability in fast-paced environments, and a track record of driving measurable results.

Develop and implement DAEU plans and initiatives in alignment with the Emerging Channels strategy.

Deliver a cohesive, uninterrupted consumer journey spanning all DAEU platforms from start to finish.

Achieve exceptional operational excellence in ordering, fulfillment, and delivery processes.

Facilitate the achievement of net sales targets, sales volume objectives, and customer engagement metrics by collaborating with DAEU.

Dimensions:

We are seeking a highly motivated individual to oversee all financial activities, ensuring accuracy, compliance, and strategic decision-making. This role involves managing budgets, conducting financial analyses, preparing reports, and collaborating with cross-functional teams to optimize physical performance. A strong understanding of accounting principles, budgeting, and financial reporting is essential, along with proficiency in relevant software. Candidates must possess excellent analytical skills, attention to detail, and the ability to communicate complex financial information clearly. A bachelor’s degree in finance, accounting, or a related field, along with relevant certifications, is required. Prior experience in a financial role is preferred.

Facilitates the achievement of New Store Volume (NSV), volume, and margin objectives by driving DAEU initiatives.

Delivers designated DAEU investments in strict accordance with pre-approved strategic plans, ensuring optimal return on investment outcomes are achieved.

Drives strategic growth and enhances performance targets for Emerging Channels initiatives.

Contribute to optimizing the brand portfolio across DAEU platforms by enhancing premium offerings, elevating high net sales value (NSV) brands, and boosting overall margin performance.

Market complexity involves navigating intricate financial conditions and dynamic regulatory environments to deliver precise insights. Candidates must possess strong analytical skills, keen attention to detail, and the ability to interpret multifaceted data trends. Experience in financial analysis or risk assessment is essential, along with proficiency in data modeling and statistical tools. Responsibilities include evaluating market risks, monitoring economic indicators, and providing strategic recommendations based on comprehensive data evaluation.

KBL functions within a highly advanced and rapidly changing landscape, which necessitates robust operational performance due to:

The growing preference for convenience-driven and digitally facilitated consumption continues to drive market expansion.

With heightened consumer demands for rapid service, exceptional customer care, and seamless experiences, businesses must prioritize efficiency, responsiveness, and user satisfaction to remain competitive in today’s fast-paced market.

Businesses increasingly rely on external platforms and logistics partners to streamline operations and enhance efficiency.

Professional Rewrite:
The position requires effective collaboration and smooth coordination among commercial, digital, and operational teams to ensure cohesive execution of strategic initiatives.

The primary duties of this position include managing cross-functional teams to deliver projects on schedule and within budget constraints. Additionally, the role entails conducting market research to identify emerging trends and analyze competitor strategies to inform business decisions. Responsibilities also cover developing and executing strategic plans that support organizational goals, alongside fostering collaborations with key stakeholders to ensure alignment and resource allocation. Furthermore, the position requires monitoring industry regulations and compliance standards to mitigate risks and maintain operational integrity.

To thoroughly analyze DAEU consumers, their purchasing occasions, and evolving market trends in order to uncover and capitalize on strategic growth opportunities.

To strategize and execute DAEU initiatives—including campaigns, gifting, bundles, events, and experiences—with the goal of increasing Net Sales Value (NSV).

Oversee all operational processes from start to finish, encompassing order fulfillment, inventory coordination, and delivery performance.

Guarantee optimal product accessibility, maintain transparent communication channels, and uphold uniform operational standards across every platform.

We are committed to providing exceptional, superior-quality consumer experiences at every interaction point, ensuring excellence and satisfaction throughout the entire journey.

Collaborate with diverse teams and external stakeholders to synchronize efforts and enhance operational efficiency.

Monitor and enhance critical performance indicators, including sales, conversion rates, service levels, and return on investment, to drive measurable improvements.

Oversee financial allocations, evaluate cost-effectiveness, and maintain precise reporting and regulatory compliance.

Success is defined by achieving measurable outcomes that align with organizational objectives, demonstrating consistent performance in key responsibilities, and contributing to the growth and efficiency of the team. It involves not only meeting but exceeding performance benchmarks, fostering collaboration, and maintaining a proactive approach to problem-solving. Additionally, success requires adaptability to evolving priorities, a commitment to continuous improvement, and the ability to deliver high-quality results within established timelines. Strong communication skills, accountability, and a results-driven mindset are essential to ensuring sustained achievement and long-term value.

Accomplish DAEU platforms flawlessly while consistently delivering exceptional service levels and ensuring customer satisfaction.

Driven by the Digital Transformation and Engagement Unit (DAEU), we are experiencing a substantial increase in Net Sales Value (NSV), transaction volumes, and customer interaction metrics.

Maintaining optimal operational efficiency throughout fulfillment and delivery operations is essential to ensure streamlined workflows and timely customer satisfaction.

Delivering consistently high-quality consumer experiences at every interaction point.

Strong partner coordination and execution alignment

Delivering measurable return on investment remains a core objective of all DAEU initiatives, supported by a steadfast commitment to continuous enhancement and sustained performance growth.

Governance, Risks, and Controls: This role involves overseeing the establishment and maintenance of robust governance frameworks, identifying potential risks, and implementing effective control measures to ensure organizational integrity and compliance. Responsibilities include developing risk management strategies, monitoring regulatory adherence, and conducting thorough audits to mitigate operational and strategic vulnerabilities. The position requires strong analytical skills, a deep understanding of risk assessment methodologies, and the ability to align controls with business objectives while ensuring transparency and accountability across all levels.

Ensure adherence to the KBL Code of Business Conduct, relevant policies, and established governance frameworks.

Comply with all applicable legal, regulatory, and safety standards in every aspect of DAEU operations.

Responsible for overseeing the meticulous management of budgets, assets, and trade materials to uphold organizational efficiency and resource optimization.

Ensure ongoing audit preparedness and adherence to established internal control frameworks.

Deliver consumer interactions with integrity and in full adherence to regulatory standards and company policies.

Qualifications, Experience & Skills:

A bachelor’s degree in a relevant field, such as computer science, engineering, or a related discipline, is required. Candidates must possess a minimum of three years of professional experience in [specific industry/role, e.g., software development, project management, etc.]. Proficiency in [specific software, tools, or programming languages, e.g., Python, SQL, Agile methodologies] is essential. Strong analytical, problem-solving, and communication skills are also necessary to excel in this role. Previous experience with [specific tasks or responsibilities, e.g., data analysis, team leadership, client management] is highly advantageous. Additionally, familiarity with industry standards and best practices is expected.

Seeking a highly motivated professional with a Bachelor’s degree in Computer Science, Information Technology, or a related field, along with a minimum of three years of experience in software development. Proficiency in programming languages such as Java, Python, or C++ is essential. Strong problem-solving skills and the ability to work independently as well as in a team environment are required. Excellent communication skills to convey technical concepts to non-technical stakeholders are also necessary. The ideal candidate will have experience with Agile methodologies and a track record of delivering high-quality software solutions on time.

Earned a Bachelor’s degree, or possess equivalent professional experience, in business, marketing, sales, or a closely related discipline.

Seeking a candidate with a proven track record and relevant expertise in the specified domain. The ideal applicant must possess strong proficiency in key competencies essential to the role, along with hands-on experience that demonstrates their capability to meet the outlined requirements. Additionally, familiarity with industry-standard tools, methodologies, or frameworks is highly desirable to ensure seamless integration and effective performance in the position.

Proficiency in fast-moving consumer goods, digital commerce, sales, or business development functions for a span of two to four years is essential.

Proficiency in direct-to-consumer strategies, delivery platforms, or digital commerce frameworks is preferred.

Exceptional proficiency in operational execution and management is essential.

A proven ability to work effectively within cross-functional teams, fostering seamless collaboration and clear communication across all levels of an organization.

Demonstrates exceptional capability in juggling diverse tasks and meeting strict deadlines while maintaining high productivity standards.

Demonstrated proficiency in analytical reasoning and effective problem-solving methodologies is required.

Individuals with a keen interest in digital platforms, consumer experience design, and innovative trends are encouraged to apply. A solid grasp of the evolving digital landscape and a dedication to understanding consumer behavior patterns are essential. Familiarity with emerging technologies and their potential applications in enhancing user engagement is highly valued. Candidates should demonstrate a proactive approach to staying updated with industry advancements and leveraging these insights to drive meaningful improvements in the customer journey.

Qualifications

BA/BSc/HND

Experience Required

2 - 4 years

More jobs in Nairobi