Do you possess a dynamic blend of creativity and a strong focus on people, coupled with a keen enthusiasm for digital marketing and exceptional interpersonal skills? Do you excel in the dynamic space where content creation, customer engagement, and data-driven insights converge? Consider joining ENSO Education as a Marketing Intern at Tangela International Schools (DISC), where you will take an active role in influencing how prospective families perceive and select our institutions.
In the role of Marketing Intern, you will occupy a pivotal position at the crossroads of marketing and admissions, responsible for capturing inbound leads, cultivating relationships with prospective families, and enhancing DISC’s brand visibility across digital platforms.
Your mission:
Act as the primary liaison for inbound inquiries across phone, WhatsApp, email, and social media channels, engaging prospects with professionalism, evaluating lead potential, and scheduling campus visits to nurture initial interest into qualified opportunities.
Leverage Canva and AI tools to craft engaging social media content, including posts, reels, newsletters, and marketing materials, thereby strengthening DISC’s digital footprint across Instagram, Facebook, LinkedIn, and WhatsApp, while ensuring consistent brand messaging and audience engagement.
Maintain the integrity and currency of the CRM by meticulously documenting every lead interaction within Pipedrive, accurately updating pipeline stages, and upholding stringent data hygiene standards to empower the admissions team with reliable reporting capabilities.
Support campaigns in their entirety, from initial briefings through to post-event reporting. Collaborate on enrollment-season initiatives, open house events, and school activities spanning all DISC campuses.
Your contributions will play a pivotal role in enhancing lead conversion rates, increasing enrollment numbers, and strengthening DISC’s brand visibility, positioning you as a key driver in advancing the school’s growth objectives.
Key responsibilities encompass a broad range of duties to ensure operational excellence, including the planning and execution of strategic initiatives, oversight of daily workflows, and collaboration with cross-functional teams to achieve organizational objectives. The role demands meticulous attention to detail in monitoring performance metrics, identifying opportunities for process improvements, and implementing innovative solutions to enhance productivity. Additionally, the position requires proactive communication with stakeholders to align expectations, address challenges, and maintain transparency throughout project lifecycles. Accountability for meeting deadlines, managing resources efficiently, and upholding compliance with industry standards is essential, along with the ability to analyze data to inform decision-making and drive continuous improvement.
Lead Screening & Conversion (Core Responsibility)
As the primary focus of this role, candidates will be responsible for identifying, evaluating, and converting potential leads into viable business opportunities. This involves assessing lead quality, prioritizing high-value prospects, and nurturing relationships to drive engagement and conversion. Proficiency in lead qualification methodologies, CRM tools, and persuasive communication will be essential to success in this position. Additionally, the ability to analyze performance metrics and adapt strategies accordingly will play a crucial role in achieving targets.
Respond to all initial inbound inquiries received through phone, WhatsApp, email, and social media direct messages, ensuring adherence to the agreed Service Level Agreement (SLA).
Conduct preliminary screening calls, employing a standardized qualification script to evaluate parental requirements, alignment with the curriculum, and proposed timelines.
Responsibilities include systematically categorizing and maintaining leads within Pipedrive, tracking their progression through each pipeline stage from initial identification as a New Lead to the point of scheduling a Campus Visit.
Cultivate warm leads by delivering tailored follow-up communications, distributing comprehensive school information packages, and extending invitations to key events.
Organize and finalize campus visits and open day engagements, ensuring the Admission Manager receives a comprehensive briefing in advance of each scheduled event.
Each week, prepare and submit a comprehensive report to the Admission Manager detailing lead volume, response times, qualification rates, and conversion metrics.
As a key member of the marketing team, you will be responsible for creating engaging content and managing our digital presence. This role involves developing and executing strategies to enhance brand visibility, engaging with our audience across various digital platforms, and analyzing performance metrics to optimize future campaigns. You will collaborate closely with design, sales, and product teams to ensure cohesive messaging and alignment with company objectives. Additionally, you’ll oversee the creation of digital content, including social media posts, blogs, email campaigns, and website updates, while maintaining a consistent brand voice and tone. Strong writing, analytical, and project management skills are essential, along with proficiency in digital marketing tools and platforms. The ideal candidate will be a creative thinker with a passion for storytelling and a data-driven approach to measuring success.
Develop and oversee a monthly content calendar for social media platforms, including Instagram, Facebook, LinkedIn, and WhatsApp, across all DISC campuses.
Craft engaging content including social media posts, stories, reels, newsletters, brochures, and event flyers with Canva and AI writing tools, ensuring alignment with ENSO’s brand standards.
Capture school events, campus life, and student activities through high-quality photography and foundational videography, ensuring content is optimized for diverse marketing platforms.
Craft engaging communications for parents, such as newsletters, invitations to open days, and follow-up materials for campaigns.
The role involves conducting comprehensive research and producing detailed reports to support organizational decision-making and strategic initiatives. Key responsibilities include gathering, analyzing, and interpreting data, identifying trends, and presenting findings in clear, concise formats. Proficiency in research methodologies, data analysis tools, and report-writing techniques is required. Strong analytical thinking, attention to detail, and the ability to synthesize complex information are essential. Excellent communication skills are needed to convey insights effectively to stakeholders at all levels.
Perform ongoing competitive analysis to evaluate positioning, pricing, and messaging strategies, and document findings in comprehensive reports.
Utilize platform analytics and Google Analytics to monitor, analyze, and document social media performance, website traffic metrics, and campaign outcomes, ensuring comprehensive reporting and actionable insights.
Oversee the upkeep of marketing databases, mailing lists, and contact records within Pipedrive to ensure accuracy and completeness.
What we’re looking for
We seek self-driven, detail-oriented professionals who prioritize people and thrive in both innovative environments and collaborative settings. Our selection criteria emphasize potential and mindset over traditional experience metrics.
Here is what we value:
You excel in interpersonal interactions, demonstrating a genuine enthusiasm for engaging with new individuals and ensuring parents feel valued and welcomed from the very first conversation.
Proactive and independent, you take initiative by pursuing leads without prompting, identifying potential obstacles in advance, and ensuring timely execution without requiring reminders.
You thrive under pressure, efficiently overseeing an open WhatsApp inbox, a content calendar, and a Pipedrive pipeline in tandem, ensuring no task is overlooked or delayed.
Proficient with digital tools, demonstrating strong expertise in platforms such as Canva, Google Workspace, AI-driven content solutions like Claude, ChatGPT, or Gemini, as well as CRM systems.
Strong communication skills are essential, requiring fluency in both written and spoken English. Proficiency in Swahili is advantageous, while knowledge of French is particularly valuable given ENSO’s extensive pan-African network.
Commercially minded, you recognize that each lead represents an opportunity for enrollment and approach every interaction with strategic intent.
Qualifications
BA/BSc/HND
