Infotrak Research and Consulting

About Infotrak Research and Consulting

Inform Research and Consulting is a comprehensive research and consulting firm established in 2004, guided by its founder’s vision to deliver tailored information solutions that support the expanding economies across the African continent. Based in Nairobi, Kenya, the company operates regional offices in Uganda, Tanzania, and Nigeria, with an extensive network of field contacts spanning over 12 additional Sub-Saharan African countries. Infotrak’s remarkable growth stems from its commitment to innovation, professional excellence, and adaptability, as well as the high caliber of its team, widely recognized as “business-minded research specialists.”

The firm offers a broad range of services, including:
– Customer and Employee Satisfaction Surveys
– Market Segmentation Studies
– Brand Health Assessments
– Consumer Usage and Attitude Research
– Advertising Awareness and Impact Evaluations
– Pre- and Post-Testing for Advertising
– Media Surveys
– Pricing Studies
– New Product Research
– Market Feasibility Assessments
– Formative Research
– Perception Surveys
– Knowledge, Attitudes, and Practices (MAP) Studies