Media / Radio / TV
"BBC Media Action: Global impact through trusted communication."
BBC Media Action, established in 1999 as the BBC’s international development charity, upholds the editorial rigor and core values of the BBC while maintaining full legal and financial independence to pursue its unique mission. Initially operating under the name BBC World Service Trust, the organization rebranded as BBC Media Action in December 2011.
As the BBC’s humanitarian media arm, BBC Media Action harnesses the transformative potential of credible media and communication to foster positive change. In an environment where misinformation and polarization often prevail, the charity delivers trusted information to millions of individuals confronting insecurity, inequality, and poverty.
