BBC Media Action was founded in 1999 by the BBC as its international development charity. We apply the editorial standards of the BBC, build on its values and often work closely with the BBC World Service and other BBC departments. However, we are legally and financially independent and work to a… read more distinct mission. Originally known as BBC World Service Trust we changed our name to BBC Media Action in December 2011.
BBC Media Action is the BBC’s international charity. In a world where media can be divisive and untrustworthy, we believe in the power of media and communication to do good. Our work reaches millions of people facing insecurity, inequality and poverty with information they can trust.