Job Summary
The Creative Lead will spearhead the ideation, implementation, and delivery of engaging creative content across radio, digital channels, events, and commercial campaigns for Capital FM. This position is tasked with fostering original, high-caliber, and strategically sound creative solutions that bolster audience interaction, reinforce brand identity, and fuel revenue expansion.
Oversee and execute core duties integral to the position, including but not limited to managing daily operations, coordinating team efforts, and ensuring adherence to established protocols. Develop and implement strategic initiatives to enhance efficiency, productivity, and overall performance, while maintaining clear communication channels with stakeholders at all levels. Analyze workflow processes to identify opportunities for improvement, optimizing resource allocation and driving sustainable growth. Liaise with cross-functional teams to foster collaboration, resolve operational challenges, and uphold organizational standards. Ensure compliance with industry regulations, company policies, and best practices to mitigate risks and maintain operational integrity. Monitor key performance indicators to assess progress, provide data-driven insights, and recommend corrective actions as needed.
At this role, you will contribute to the development and execution of long-term organizational strategies, ensuring alignment with overarching business objectives. Your responsibilities will include analyzing market trends, assessing competitive landscapes, and identifying growth opportunities to inform strategic decisions. Additionally, you will collaborate with senior leadership to refine strategic initiatives, monitor progress, and adapt plans as needed to drive sustainable success. Strong analytical skills, forward-thinking mindset, and proficiency in strategic frameworks are essential for this position.
Craft and execute innovative strategies that harmonize with Capital FM’s corporate and brand goals.
Analyze and evaluate new media formats, content strategies, technological advancements, and shifting audience behaviors to shape programming initiatives, marketing efforts, and forward-thinking innovations.
Assist in the development of annual content, programming, and brand strategies to support organizational objectives.
Offer strategic creative direction to sustain Capital FM’s prominence as a premier lifestyle and media brand.
The creation and execution of engaging, high-quality content form the core of this role, encompassing strategic development, meticulous production, and seamless delivery across multiple platforms. Candidates must demonstrate proficiency in content strategy, strong writing and editing skills, and the ability to meet tight deadlines while maintaining brand consistency and audience relevance. Responsibilities include researching trending topics, crafting compelling narratives, collaborating with cross-functional teams, and optimizing content for SEO and user engagement. A keen eye for detail, adaptability to evolving trends, and a passion for storytelling are essential, along with experience in content management systems and analytics tools.
Spearhead the development, writing, and execution of on-air, digital, and experiential content initiatives.
Maintain uniform brand voice, tone, and editorial standards consistently across every platform.
Responsibilities include conducting thorough quality control reviews and granting final approval for all creative materials before they are published or broadcast.
Oversee production schedules and deadlines to guarantee punctual and streamlined delivery processes.
Campaign & Commercial Support professionals play a pivotal role in driving marketing initiatives and enhancing brand visibility through strategic campaign development and execution. They collaborate closely with cross-functional teams to design, implement, and monitor multichannel promotional activities, ensuring alignment with business objectives and target audience engagement. Responsibilities include market research, creative asset coordination, performance tracking, and stakeholder communication to optimize campaign effectiveness and ROI. Strong analytical skills, proficiency in digital marketing tools, and a results-driven mindset are essential, along with the ability to adapt to evolving market trends and consumer behaviors.
Work in close partnership with commercial teams to craft creative solutions that prioritize client needs.
Leverage client briefs to develop compelling, insight-oriented creative concepts that resonate with Capital FM’s target audience and reinforce brand identity.
Create innovative concepts for branded content, sponsorships, advertising initiatives, and intellectual property (IP)-related events.
Deliver measurable value to clients through all commercial executions while ensuring alignment with program authenticity.
We are currently seeking a skilled professional to oversee the organization, storage, and dissemination of digital assets within our organization. The ideal candidate will ensure that all digital content is accurately labeled, easily retrievable, and consistently maintained in accordance with established protocols. Proficiency in content management systems and metadata tagging is essential, along with strong attention to detail and the ability to collaborate effectively with cross-functional teams. Responsibilities include uploading, categorizing, and archiving files, verifying data integrity, and optimizing content accessibility for internal and external stakeholders. Strong analytical skills and familiarity with digital asset management best practices are highly desirable.
Develop and implement the station’s digital content strategy across social media, streaming services, and emerging digital platforms.
Work collaboratively with digital teams from the outset to guarantee content is optimized for social media platforms.
Monitor content performance by leveraging analytics and audience insights, then implement refinements as needed to enhance engagement and effectiveness.
Ensure adherence to established publishing schedules while maintaining strict timeliness and consistency in all content releases.
Creative oversight for event concepts, themes, and executions falls under your purview, ensuring each project aligns with brand identity and audience engagement goals. You will collaborate with cross-functional teams, including marketing, design, and production, to develop and refine event strategies from inception to completion. Responsibilities include conceptualizing immersive experiences, guiding creative direction, and maintaining consistency across all event touchpoints. Proficiency in Adobe Creative Suite, strong project management skills, and a keen eye for detail are essential. Additionally, you must demonstrate adaptability in fast-paced environments and the ability to lead creative discussions with clarity and influence.
Deliver visionary direction for events, activations, and experiential campaigns, fostering innovation and strategic creativity throughout all initiatives.
Craft compelling event themes, design immersive audience experiences, and create visually compelling storytelling concepts.
Collaborate effectively with both internal and external production teams to facilitate smooth and efficient operational processes.
Develop and present innovative concepts designed to attract and seamlessly integrate brand partnerships.
Seasoned professionals in proposal creation and strategic persuasion are sought to develop compelling pitches and business proposals. The ideal candidate will possess strong writing and communication skills, with a proven ability to craft persuasive documents that align with client needs and organizational objectives. Responsibilities include conducting thorough research, collaborating with cross-functional teams, and ensuring proposals meet industry standards and deadlines. Experience in proposal development, stakeholder management, and a keen understanding of target audiences will be essential. Proficiency in relevant software tools and adherence to best practices in proposal writing are also required.
Create innovative creative proposals and deliver polished presentations tailored to clients and partners, ensuring both engagement and clarity in conveying ideas.
Translate conceptual campaign strategies into visually compelling representations that effectively convey key value propositions, measurable impact, and alignment with target audience needs.
Translate Capital FM’s distinctive strengths—It’s engaging personalities, authoritative music content, extensive audience reach, and valuable intellectual properties—into profitable business ventures.
Develop and oversee integrated marketing campaigns, ensuring alignment across multiple channels and touchpoints to maximize reach and engagement. Collaborate with cross-functional teams including creative, digital, media, and analytics to develop cohesive strategies that drive brand awareness, lead generation, and revenue growth. Analyze campaign performance data to optimize messaging, targeting, and budget allocation, ensuring measurable results and ROI. Manage campaign timelines, budgets, and resources efficiently to meet strategic objectives, while continuously innovating to enhance customer experiences and meet evolving market demands.
Design comprehensive strategies that seamlessly integrate radio, digital, experiential, and on-ground resources to deliver cohesive solutions.
Guarantee that client communications maintain genuineness and are seamlessly embedded in programming, segments, and promotional initiatives.
Ensure the seamless execution of campaigns while aligning them with creative, brand, and commercial goals.
Bachelor’s degree in business administration, finance, or a related field is mandatory. Candidates must possess a minimum of five years of progressive experience in sales, marketing, or a closely related discipline. Strong proficiency in Microsoft Office Suite and CRM software is essential. Exceptional communication skills, both written and verbal, are required. Prior experience in team leadership or management is highly desirable. Knowledge of market trends and competitive analysis is a key requirement. Ability to work independently and meet tight deadlines is crucial.
A bachelor’s degree in communications, media studies, marketing, journalism, or a related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a closely related field is required.
Experienced in producing content, devising creative strategies, launching campaigns, and guiding teams to success.
Proficiency in working alongside commercial clients and developing integrated media solutions is required.
Personal Attributes
Exceptional capacity to lead and develop high-performing teams, coupled with a proven track record in talent development and team motivation.
Highly innovative and solution-focused, bringing a creative approach to every challenge with an ability to generate impactful ideas and strategies.
Skilled in articulating ideas clearly, delivering compelling presentations, and fostering strong interpersonal relationships.
Exceptional capability to coordinate tasks efficiently and oversee projects from inception to completion.
Commercially minded with a commitment to delivering measurable outcomes.
Maintains a polished and professional manner while demonstrating a strong commitment to diligence, productivity, and dependability.
A dynamic professional who excels in fast-paced media settings, demonstrating adaptability, proactive initiative, and strong performance under pressure.
We are seeking a candidate who demonstrates proficiency in the following key areas to ensure success in this role. Strong analytical thinking and problem-solving skills are required, along with the ability to communicate effectively across teams. Proficiency in data analysis and software tools is necessary, and a keen attention to detail is essential. The ideal applicant will exhibit adaptability in dynamic environments and maintain a collaborative approach to achieving organizational goals. Experience in [specific industry or function, if applicable] and a commitment to continuous learning and professional development are highly valued.
Exceptional abilities in narrative development, scriptwriting, and creative oversight are essential. Proficiency in crafting compelling stories, drafting scripts, and guiding creative projects is required.
Proven expertise in conveying information clearly and effectively through both spoken and written channels is essential.
Proficient in strategizing content, overseeing production processes, and implementing marketing campaigns effectively.
Proficient in radio broadcasting, digital media platforms, social networking sites, and techniques for enhancing audience interaction.
Demonstrated expertise with a range of broadcast, production, and creative software applications is required.
Must possess strong organizational skills to effectively handle multiple projects and meet tight deadlines concurrently.
Accomplished stakeholder engagement and collaborative teamwork are essential for success in this role.
Proactively attuned to cultural nuances and responsive to audience needs.
Visionary professional with a bold, forward-thinking approach to media innovation and disruption.
Please forward your curriculum vitae and a concise, impactful portfolio to hr@capitalfm.co.ke.
Crafting compelling narratives and driving innovative design solutions, the Creative Lead will spearhead visual and conceptual strategies to elevate brand presence. This role demands a minimum of seven years in a creative leadership position, alongside proven expertise in graphic design, branding, and digital media. Responsibilities include overseeing creative teams, guiding project development from inception to execution, and ensuring alignment with business objectives and brand guidelines. The ideal candidate will possess strong interpersonal skills, a keen eye for detail, and the ability to inspire creativity while managing multiple stakeholders and deadlines. Proficiency in industry-standard software, such as Adobe Creative Suite, is essential.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
