Seeking a seasoned professional to oversee key responsibilities within a dynamic environment. The ideal candidate will possess expertise in strategic planning, project execution, and stakeholder engagement to drive organizational success. Requirements include a minimum of five years in a leadership role, proficiency in data analysis, and strong communication skills. The position demands meticulous attention to detail, the ability to multitask, and a collaborative approach to problem-solving. Responsibilities encompass managing cross-functional teams, optimizing processes, and ensuring alignment with company objectives. Proficiency in industry-standard software and a track record of delivering measurable results are essential.
This position deviates from conventional office-based marketing positions.
The ideal candidate will spearhead efforts to enhance Picana’s market presence, ensuring high visibility, engagement, and commercial success by executing strategic trade promotions, activations, merchandising, chilled visibility programs, and targeted field marketing initiatives.
This position demands extensive fieldwork and seeks a candidate well-versed in FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior analysis.
Oversee a comprehensive range of duties that include leading strategic initiatives, managing cross-functional teams, and ensuring the seamless execution of project timelines. Collaborate closely with senior leadership to align organizational objectives with operational activities, driving efficiency and productivity across all departments. Monitor key performance indicators to assess progress, identify areas for improvement, and implement corrective measures as needed. Serve as a primary point of contact for stakeholders, facilitating clear communication and fostering strong relationships to support business growth.
Trade Marketing & Retail Execution specialists drive brand visibility and sales growth by developing and executing strategic initiatives to enhance product presence in retail environments. They collaborate with sales teams, retailers, and distributors to ensure optimal product placement, promotional execution, and merchandising compliance. Responsibilities include creating and managing trade marketing plans, negotiating with key accounts, and analyzing market trends to identify opportunities. Additionally, they monitor promotional performance, assess retail execution effectiveness, and provide insights to refine strategies. Strong analytical, negotiation, and communication skills are essential, along with a proven track record in trade marketing or a related field.
Enhance retail presence across a variety of consumer touchpoints, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic and secure placement of refrigeration units, optimize shelf arrangements for maximum efficiency, enhance product displays for visual appeal, and strengthen point-of-sale visibility to drive customer engagement and sales.
Craft and implement compelling in-store promotional campaigns and retail engagement initiatives to drive consumer interest and boost sales performance.
Perform periodic evaluations of retail outlets to assess product visibility, maintain proper stock rotation, analyze competitor activity, and ensure adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
Brand Execution & Activations involves overseeing and implementing strategic brand initiatives to enhance visibility, engagement, and consumer perception. This role demands a deep understanding of market trends, consumer behavior, and competitive landscapes to ensure brand consistency across all touchpoints. Key responsibilities include developing and executing activation campaigns, collaborating with cross-functional teams to align brand messaging, and analyzing performance metrics to refine strategies. Ideal candidates should possess strong project management skills, creativity in storytelling, and the ability to drive measurable results. Proficiency in digital marketing tools, data analytics, and a track record of successful brand executions are essential.
Plan and organize sampling initiatives, beach promotions, supermarket tastings, sports sponsorships, and community events, ensuring seamless execution.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and engagement in designated high-traffic areas.
Create grassroots marketing initiatives aimed at enhancing visibility and driving trial among target audiences.
Consistency in execution must be rigorously maintained across every consumer-facing interaction.
We are seeking a skilled Social Media & Content Coordinator to manage our brand’s online presence across various platforms. In this role, you will be responsible for creating engaging content, scheduling posts, and analyzing performance metrics to enhance audience engagement and growth. Additionally, you will collaborate with cross-functional teams to develop strategic content plans, ensure brand consistency, and optimize content for different channels. Proficiency in social media analytics tools, content management systems, and graphic design software is required, along with excellent written communication skills and a keen eye for detail. The ideal candidate will have a proven track record of increasing engagement rates and driving measurable results in previous roles.
Collaborate on the development of diverse social media content, such as engaging reels, lifestyle photography, product shoots, hospitality-focused material, and real-time field activity coverage.
Maintain uniform brand messaging and visual identity across all platforms to ensure cohesive communication and recognition.
Collaborate effectively with external designers, photographers, and creative agencies as needed to achieve project objectives.
We are seeking a driven Commercial Performance professional to enhance revenue growth and optimize profitability through strategic analysis and execution. The ideal candidate will possess a minimum of five years of experience in commercial performance, financial modeling, and data-driven decision-making, with a proven track record of delivering measurable business outcomes. Key responsibilities include identifying revenue opportunities, refining pricing strategies, and collaborating with cross-functional teams to implement performance initiatives. Additionally, the role requires strong proficiency in advanced Excel, business intelligence tools, and ERP systems, along with exceptional analytical and communication skills to translate insights into actionable strategies. The successful candidate will thrive in a fast-paced environment, demonstrating adaptability and a results-oriented mindset to drive continuous improvement in commercial performance.
Analyze market demand patterns and deliver actionable insights regarding consumption trends.
Monitor SKU performance metrics and analyze sales activities at individual retail outlets to evaluate product performance and identify trends.
Analyze retail and Korea sectors to uncover expansion prospects and enhance revenue streams.
Design and implement strategies aimed at fostering customer loyalty and enhancing interaction with the brand.
Requirements
The ideal candidate will possess prior hands-on experience in a related role, demonstrating a strong understanding of industry best practices and operational workflows.
Professionals with three to seven or more years of hands-on experience in fast-moving consumer goods (FMCG), specifically within beverages—such as dairy products, alcoholic beverages, energy drinks, or other consumer-focused brands—are encouraged to apply.
Demonstrates a deep proficiency in trade marketing strategies and the practical implementation of retail execution initiatives.
Professionals should possess hands-on experience collaborating with retail supermarket chains, wholesale distributors, fuel station networks, and the hospitality, restaurant, and café (HORSECAR) sector.
Seasoned professionals with a track record of delivering successful brand activations and visibility campaigns are encouraged to apply.
Seeking a highly motivated and skilled Candidate Profile to join our dynamic team. The ideal individual will possess a proven track record of success in the relevant field, along with strong analytical and problem-solving abilities. Essential qualifications include a degree in a related discipline and a minimum of three years of hands-on experience. Key responsibilities encompass project management, stakeholder coordination, and delivering measurable results. Proficiency in industry-standard tools and exceptional communication skills are mandatory. The successful candidate will demonstrate adaptability, leadership potential, and a commitment to continuous professional development.
We are looking for someone who is:
Highly driven and results-oriented, with a strong focus on execution and achieving objectives efficiently.
Commercially astute and performance-oriented, this role demands an individual who thrives in dynamic environments and consistently delivers measurable outcomes.
Able to dedicate substantial periods to market engagement without discomfort.
Dedicated to driving consumer brand growth and enhancing retail presence, with a strong enthusiasm for the industry.
Skilled in cultivating and sustaining professional relationships while effectively coordinating field activities.
Creative yet pragmatic, this role demands a balance of imaginative thinking and grounded problem-solving skills to develop innovative yet feasible solutions. The ideal candidate will possess a unique ability to conceptualize original ideas while maintaining a clear focus on practical implementation and real-world applicability. Strong analytical and organizational abilities are essential to ensure that creative visions are executed efficiently and effectively within project constraints.
Tracks and analyzes key performance indicators (KPIs) to assess effectiveness, identifying trends, and driving data-informed decisions. Reports KPI progress to stakeholders, ensuring transparency and alignment with organizational objectives. Collaborates with cross-functional teams to implement improvements based on KPI insights, optimizing performance and efficiency across processes.
As the demand for chilled products continues to expand, there is an increasing need for strategic expansion of chilled outlet presence, ensuring wider accessibility and enhanced market penetration for these products. This role requires a proactive approach to identifying high-potential locations, negotiating partnerships, and overseeing the implementation of new chilled outlets to meet growing consumer demand. Key responsibilities include conducting market research to assess demand, collaborating with real estate and operations teams to secure optimal sites, and managing the rollout process to ensure timely and efficient execution. Additionally, the position demands strong analytical skills to evaluate performance metrics, financial viability, and competitive positioning to drive informed decision-making and sustainable growth in the chilled product sector.
Enhancing the prominence and presentation of products on retail shelves is essential to driving consumer engagement and sales performance. Strategic adjustments to shelf layouts and product positioning are required to maximize visibility and ensure optimal facings.
To drive higher volumes of off-take and secure additional repeat orders, the successful candidate will be responsible for cultivating and strengthening relationships with existing clients while identifying opportunities to expand business through upselling and cross-selling initiatives. This role requires a proactive approach to market analysis, ensuring alignment with customer needs and industry trends to enhance satisfaction and loyalty. Additionally, the individual will need to collaborate closely with sales, marketing, and customer support teams to implement targeted strategies that drive consistent revenue growth and reinforce long-term partnerships.
Executes activations and campaigns with precision and effectiveness.
Expansion of horeca and modern trade visibility
Ensuring uniformity and coherence in brand representation across all customer interaction points is essential. This involves maintaining a consistent tone, visual identity, and messaging to reinforce brand recognition and trust. It requires adherence to established brand guidelines while adapting to diverse platforms and audiences. Attention to detail and a strong grasp of brand strategy are critical to delivering a cohesive and impactful brand experience.
We are seeking motivated individuals to join our dynamic team and contribute to our ongoing success. By becoming part of our organization, you will gain access to professional development opportunities, competitive compensation, and a collaborative work environment designed to foster growth. Our company values innovation, integrity, and teamwork, ensuring that every employee has the chance to make a meaningful impact. If you are passionate about excellence and eager to advance your career, we invite you to apply and take the next step in your professional journey with us.
An exciting chance to contribute to the evolution and expansion of a genuine Kenyan beverage brand is now available.
With a robust foundation in manufacturing and fruit processing already established,
With ample opportunities for professional advancement within both retail and hospitality sectors, this role offers dynamic career progression.
Seize the chance to guide the strategic trajectory of a distinguished coastal heritage brand.
Candidates who wish to apply are requested to submit their CV alongside a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
