We are seeking a highly motivated professional to join our team in this vital role. The successful candidate will be responsible for overseeing key operations, ensuring efficiency, and maintaining high standards of performance. Essential duties include developing and implementing strategic initiatives, managing cross-functional teams, and driving continuous improvement across the organization. Applicants must possess a minimum of five years of relevant experience, strong leadership capabilities, and exceptional problem-solving skills. Proficiency in industry-specific tools and software is required, along with the ability to analyze complex data and translate insights into actionable strategies. Additionally, excellent communication and interpersonal skills are necessary to foster collaboration and achieve organizational goals.
This position diverges from conventional office-based marketing positions.
The ideal candidate will elevate Picana’s market presence, ensuring it stands out as a highly active and commercially influential brand through strategic trade execution, dynamic activations, compelling merchandising, strategic chilled visibility, and field marketing campaigns.
This position demands a strong field orientation and expertise in FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior analysis.
Oversee and execute the primary duties associated with the position, ensuring all critical functions are performed with precision and efficiency. Deliver results-driven outcomes by managing core tasks, maintaining high standards of quality, and adhering to established protocols. Collaborate with cross-functional teams to align efforts, streamline processes, and enhance overall productivity. Monitor progress, identify areas for improvement, and implement strategic solutions to optimize performance and achieve organizational objectives. Serve as a key contributor to project planning, execution, and evaluation, while fostering a culture of accountability and continuous development.
Trade Marketing & Retail Execution professionals are tasked with developing and executing strategic plans to enhance brand visibility and drive sales across retail channels. They collaborate closely with sales teams, retailers, and internal stakeholders to ensure optimal product placement, promotional activities, and in-store execution. Key responsibilities include analyzing market trends, managing promotional campaigns, and maintaining strong retailer relationships to maximize distribution and shelf presence. Additionally, they monitor performance metrics, provide insights to marketing teams, and identify opportunities for growth within the retail landscape. Strong analytical skills, a results-driven mindset, and proficiency in data analysis tools are essential for success in this role.
Enhance brand presence and ensure retail visibility in a diverse range of high-traffic locations, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic placement and organization of refrigeration units to enhance accessibility and operational efficiency while optimizing shelf layouts and promotional displays to maximize point-of-sale visibility and customer engagement.
Create and implement promotional initiatives and retail engagement strategies within the store environment.
Perform routine evaluations of retail outlets to assess visibility, stock rotation, competitor actions, and adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand market reach.
Responsible for executing and activating brand initiatives, this role ensures the seamless implementation of marketing strategies across various channels and touchpoints. Key responsibilities include overseeing promotional activities, coordinating with cross-functional teams to align messaging, and maintaining brand consistency in all communications. The ideal candidate will have a proven track record in brand management, a deep understanding of marketing principles, and exceptional organizational skills to drive impactful activations.
Design and implement sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and community events, ensuring seamless execution from start to finish.
Coordinate the strategic positioning of branded coolers and chillers to maximize visibility and engagement.
Create grassroots marketing initiatives with a strong emphasis on enhancing brand visibility and driving product trials among target audiences.
Consistency in performance must be upheld rigorously across every point of consumer interaction.
We’re seeking a skilled professional to oversee our social media strategy and content creation efforts. This role involves managing and curating engaging content across multiple platforms, ensuring brand consistency and audience growth. Responsibilities include developing content calendars, crafting compelling copy, and analyzing performance metrics to refine strategies. The ideal candidate will have a strong grasp of digital marketing trends, proficiency in content management tools, and a proven ability to drive engagement. A creative mindset, attention to detail, and experience with analytics are essential for success in this position. Strong communication skills and the ability to collaborate with cross-functional teams are also required.
Develop and oversee the production of diverse social media content, encompassing reels, lifestyle photography, product shoots, hospitality-focused material, and on-location field activity coverage.
Maintain uniformity in both brand messaging and visual identity across all channels.
Collaborate effectively with external designers, photographers, and creative agencies as needed to achieve project objectives.
The Commercial Performance role focuses on driving revenue growth and optimizing financial outcomes through strategic analysis, market insights, and performance tracking. Key responsibilities include evaluating sales trends, assessing profitability metrics, and identifying opportunities to enhance operational efficiency. Candidates must possess strong analytical skills, proficiency in financial modeling, and a deep understanding of market dynamics. Experience in data interpretation, KPI reporting, and cross-functional collaboration is essential to succeed in this position.
Analyze off-take patterns and deliver insightful market feedback to stakeholders.
Monitor SKU performance and analyze sales data at the outlet level to identify trends, opportunities, and areas for improvement, ensuring data-driven decision-making and strategic inventory management.
Identify avenues for expansion within retail and hospitality, food service, and accommodation sectors.
Design and implement strategies aimed at enhancing customer retention and fostering deeper interactions with consumers.
Requirements
Seeking candidates with demonstrated experience in the specified field, including but not limited to prior roles in similar capacities. Ideal applicants will possess a minimum of [X] years of relevant work experience, along with proficiency in [specific skills or tools]. Familiarity with industry best practices and a proven track record of achieving measurable results are highly desirable. Additionally, experience with [relevant software, methodologies, or certifications] is preferred.
With a minimum of three to seven years of professional experience in the fast-moving consumer goods sector, specifically within beverages—including dairy, alcoholic beverages, energy drinks—or other consumer brand industries, you will bring a strong foundation of relevant expertise to this role.
Proficient in trade marketing strategies and retail execution practices.
Professional Rewrite:
Proven expertise collaborating with supermarket chains, wholesale distributors, fuel station operators, and hospitality, retail, catering, and accommodation (HOR ECA) sector stakeholders.
Accomplished professionals with a track record of successfully implementing activations and visibility initiatives are sought.
Candidate Profile
We seek an individual who possesses the following qualifications:
Highly driven and results-oriented professional with a strong focus on execution.
Results-oriented and highly driven by commercial success, this role demands a proactive and tenacious approach to achieving measurable outcomes. Candidates must exhibit a strong focus on performance metrics and a relentless pursuit of business growth opportunities.
Capable of dedicating substantial portions of time to market engagement and remaining actively involved in market dynamics.
I have a strong enthusiasm for consumer brands and enhancing retail presence.
Skilled in cultivating and maintaining professional relationships, as well as effectively coordinating field operations, with a proven ability to align stakeholders and streamline collaborative efforts.
Creative yet pragmatic, this role demands a balance of innovative thinking and grounded problem-solving to drive impactful solutions. The ideal candidate combines artistic vision with a methodical approach to execution, ensuring ideas are both original and feasible.
We track and evaluate key performance indicators to measure the effectiveness and success of our operations, ensuring alignment with strategic objectives. This role requires a data-driven mindset to analyze performance trends, identify areas for improvement, and implement actionable solutions. Responsibilities include defining, monitoring, and reporting on KPIs to stakeholders, as well as collaborating with cross-functional teams to optimize processes based on performance insights. Proficiency in data analysis tools and a strong understanding of metrics are essential for driving continuous improvement and achieving measurable outcomes.
Expansion in the chilled retail outlet network is anticipated, with a corresponding rise in demand for specialized expertise in this sector. The role requires a deep understanding of refrigeration systems, temperature control protocols, and food safety regulations to ensure optimal product quality and compliance. Responsibilities include overseeing installation, maintenance, and troubleshooting of cooling equipment, as well as managing vendor relationships to secure high-performance solutions. Additionally, the position involves monitoring performance metrics, identifying inefficiencies, and implementing corrective actions to enhance operational efficiency and sustainability within the outlet infrastructure.
Enhancing retail visibility and optimizing shelf facings are the primary objectives of this role. This position focuses on strategically placing products to maximize consumer exposure and ensure prominent display within store environments. By meticulously analyzing sales data and shelf layouts, the individual will identify opportunities to improve product positioning, thereby driving sales performance and strengthening brand presence on retail shelves.
Significant growth in order fulfillment and recurring purchases has been observed. This upward trend underscores the need for scalable processes to accommodate rising demand and ensure sustained customer engagement. Enhanced operational efficiency will be essential to meet these evolving requirements while maintaining high service standards.
Executing activations and campaigns with precision and effectiveness is crucial. This role requires meticulous planning, flawless coordination, and the ability to drive impactful results. Responsibilities include overseeing all stages of campaign development, from strategic ideation to seamless execution, while ensuring alignment with brand objectives and target audience engagement. Strong project management skills, attention to detail, and the capacity to collaborate across teams are essential to meet deadlines and exceed performance expectations.
Expansion of horeca and modern trade visibility
Ensuring uniform brand representation across all customer interaction points is essential.
Discover the reasons to become part of our team by exploring what sets us apart. We offer a dynamic work environment where collaboration and innovation thrive, providing opportunities for professional growth and meaningful contributions. Our organization values diversity, creativity, and a commitment to excellence, ensuring that every employee can make a lasting impact. If you seek a role where your skills are recognized and your potential is nurtured, we invite you to join us and shape the future of our industry.
Position available to contribute to the expansion and modernization of a genuine Kenyan beverage brand.
Established expertise and infrastructure in manufacturing and fruit-processing operations are already in place.
With substantial expansion opportunities in retail and hospitality sectors, this role offers significant avenues for professional development and advancement.
An exceptional opportunity exists to influence and guide the strategic trajectory of a renowned coastal heritage brand.
Qualified applicants are invited to submit their updated CV, along with a concise introductory statement, for consideration by forwarding both documents to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
