Job Description
The position of Cluster Director of Sales & Marketing represents a senior-level commercial leadership position, tasked with delivering strategic guidance to all Fairmont Hotels & Resorts properties in Kenya, with a primary focus on Fairmont The Norfolk and Fairmont Mara Safari Club.
The position, which reports directly to the Cluster General Manager, is responsible for developing and executing cohesive sales, marketing, revenue, and public relations strategies across the designated cluster. Its primary objective is to enhance overall performance, expand market share, strengthen brand positioning, and elevate guest satisfaction levels. Additionally, the role plays a key part in cultivating a robust, high-performing, and collaborative team environment.
Oversee and execute core duties critical to the role, including managing project timelines, coordinating team efforts, and ensuring adherence to established protocols. Duties will encompass monitoring progress, addressing operational challenges, and fostering collaboration to achieve departmental objectives. Additionally, the position involves maintaining accurate records, preparing detailed reports, and liaising with stakeholders to facilitate transparent communication. Proficiency in relevant software tools, strong organizational skills, and the ability to prioritize tasks in a dynamic environment are essential requirements for success in this position.
Demonstrates exceptional ability in devising and executing forward-thinking strategies while aligning organizational goals with long-term objectives. Responsible for crafting comprehensive plans that drive growth and innovation across all levels of the company. Leads high-impact initiatives that enhance operational efficiency and market competitiveness. Requires extensive experience in strategic management, coupled with a proven track record of optimizing resources and mitigating risks. Maintains a keen focus on industry trends and emerging opportunities to ensure sustainable success.
Design and implement comprehensive sales and marketing strategies that encompass the entire cluster while ensuring full alignment with established brand guidelines.
Collaborate with the Revenue Director to develop and support annual budgets and commercial plans.
Demonstrates leadership in sales while driving performance excellence through strategic direction, team motivation, and results-oriented execution. Sets ambitious goals, tracks key performance indicators, and fosters a high-performance culture to consistently exceed targets. Leads by example, coaching teams to optimize processes, enhance productivity, and achieve measurable growth in revenue, market share, and customer retention.
Drive sales performance excellence at both properties through strategic leadership and execution.
Establish and track sales objectives, key performance indicators, and motivational incentive programs to drive performance and ensure alignment with organizational goals.
To guarantee the attainment of monthly, quarterly, and annual sales targets, meticulously track progress, implement strategic initiatives, and foster team collaboration to drive consistent performance and exceed established benchmarks.
Perform routine evaluations of sales performance and oversee pipeline management activities.
Responsible for overseeing the strategic development and execution of marketing initiatives, as well as ensuring consistent brand representation across all channels, the Marketing & Brand Management role demands a blend of creative vision and analytical precision. Key responsibilities include crafting comprehensive brand strategies, managing cross-functional teams to align with organizational objectives, and analyzing market trends to refine positioning and messaging. Candidates must possess a bachelor’s degree in marketing, business, or a related field, along with at least five years of progressive experience in brand management or marketing leadership. Proficiency in digital marketing tools, data-driven decision-making, and exceptional communication skills are essential to drive brand growth and maintain competitive advantage.
Execute and oversee multi-property marketing campaigns and promotional initiatives with precision and strategic alignment to drive brand visibility and customer engagement across all properties.
Maintain uniform brand standards and messaging consistency throughout the entire cluster.
Responsibilities include managing the creation and production of sales materials, digital content, and marketing campaigns to support business objectives and drive engagement.
We seek a skilled professional to manage and enhance our organization’s public image and communication strategies. The ideal candidate will oversee media relations, craft compelling press releases, and develop strategic messaging to engage stakeholders effectively. Responsibilities include coordinating interviews, managing social media platforms, and ensuring consistent brand representation across all channels. A strong background in public relations, excellent writing skills, and the ability to liaise with journalists and influencers are essential. Proficiency in digital communication tools and crisis management experience are highly desirable.
Develop and execute comprehensive public relations strategies for assigned clusters, encompassing media outreach, strategic advertising initiatives, and the dissemination of official press releases.
Elevate brand awareness and strengthen reputation across critical source markets.
We are seeking a dynamic professional to drive Business Development and cultivate strategic Partnerships, focusing on expanding our market reach and enhancing revenue streams. The ideal candidate will possess a proven track record in identifying and securing high-value business opportunities, negotiating agreements, and fostering long-term collaborations with key stakeholders. Responsibilities include researching market trends, developing tailored pitch strategies, and managing relationships with potential partners to ensure mutual growth. Additionally, the role requires strong analytical skills to assess partnership viability, along with excellent communication and interpersonal abilities to present proposals convincingly. Experience in [industry-specific knowledge, if applicable] and proficiency in CRM tools are preferred.
Explore and cultivate emerging markets, segments, and revenue streams to expand business reach and profitability.
Serve as the on-site ambassador for the properties at trade shows, roadshows, and industry events.
We excel in managing key accounts and stakeholders, ensuring strong relationships and alignment with organizational objectives. This role involves engaging with high-value clients and influential stakeholders to foster collaboration, address their needs, and drive mutual growth. Responsibilities include developing strategic account plans, maintaining open communication channels, and identifying opportunities to enhance client satisfaction and retention. Additionally, we prioritize understanding client challenges, delivering tailored solutions, and representing our organization with professionalism and expertise.
Manage critical accounts and cultivate high-value strategic client relationships spanning the portfolio of properties.
Propel revenue growth, enhance average daily rate (ADR) optimization, and expand market share across all segments.
Evaluate and oversee sales contracts and agreements to ensure accuracy and compliance with company policies and legal standards.
We are seeking a dynamic leader to oversee team performance and drive operational excellence through strategic guidance and mentorship. The ideal candidate will be responsible for setting clear objectives, monitoring progress, and ensuring accountability to meet or exceed performance targets. Strong interpersonal skills are essential to foster collaboration, resolve conflicts, and inspire high-performance standards across the team. Additionally, the role requires experience in performance evaluations, talent development, and implementing improvement initiatives to enhance overall team productivity and engagement. A commitment to continuous feedback and professional growth will be key to achieving long-term success in this position.
Direct supervision, coaching, and growth-focused development of Cluster Sales & Marketing teams will be your core responsibility.
Facilitate performance evaluations, provide individualized coaching, and lead consistent team gatherings to ensure alignment and productivity.
Foster an environment where accountability, engagement, and high performance are not just encouraged but deeply ingrained in the organizational culture.
The role involves overseeing operational processes and managing systems to ensure efficiency, compliance, and continuous improvement within the organization. Responsibilities include optimizing workflows, implementing best practices, and maintaining robust technological infrastructure. The position requires strong analytical skills, proficiency in system management tools, and the ability to lead cross-functional teams. Additionally, it demands a keen focus on performance metrics, risk mitigation, and strategic planning to support business objectives. Candidates must possess relevant experience in operations management and a solid understanding of industry standards and regulatory requirements.
Ensure the optimal utilization of sales systems, tools, and reporting platforms to maximize efficiency and productivity.
Deliver outstanding performance in sales operations and workflows to ensure consistent, high-quality outcomes and adherence to established standards.
Facilitate and manage involvement in brand and multi-property promotional initiatives.
We gather and analyze market data to assess competitive landscapes and identify emerging trends, ensuring our strategies align with current and future industry dynamics. Through meticulous research and insightful interpretation, we evaluate our positioning relative to competitors, pinpointing strengths, weaknesses, opportunities, and threats. This role involves collaborating across departments to translate findings into actionable intelligence, supporting informed decision-making and strategic planning. Proficiency in data analysis tools, market research methodologies, and a keen understanding of industry-specific drivers are essential, along with strong communication skills to present insights effectively to stakeholders.
Analyze evolving market trends, assess competitor actions, and evaluate brand positioning to identify strategic opportunities and potential risks.
Deliver data-driven insights to inform and enhance commercial strategies in partnership with the Revenue Director.
Qualifications
We seek candidates holding a Bachelor’s degree or higher in Business Administration, Hospitality Management, or a closely related discipline.
Demonstrated expertise in Microsoft Office Suite and pertinent sales technologies is essential for this role.
With a minimum of five to seven years of senior commercial leadership experience in luxury hospitality, you bring a wealth of strategic insight and operational expertise to drive revenue growth and brand excellence.
Additional Information
We are seeking a candidate with strong interpersonal abilities, exceptional problem-solving skills, and the capacity to thrive in a fast-paced environment. The ideal applicant will demonstrate a commitment to continuous learning, adaptability to evolving challenges, and the ability to collaborate effectively with cross-functional teams. Proficiency in [specific tools/software, if applicable] and a results-driven mindset are essential, along with a track record of meeting deadlines while maintaining high-quality outputs. Strong written and verbal communication skills, paired with a proactive approach to troubleshooting, will be key to success in this role. Prior experience in [relevant industry/field, if applicable] is preferred but not mandatory.
Demonstrates a comprehensive grasp of luxury leisure, MICE, corporate, and distribution sectors.
Seasoned professionals with a proven track record in overseeing interconnected commercial operations are sought. This role demands expertise in coordinating and optimizing multifaceted business activities to drive growth and efficiency. Candidates should bring a comprehensive understanding of cross-functional leadership, ensuring seamless collaboration between departments to achieve strategic objectives. Familiarity with integrated commercial frameworks and the ability to align diverse teams toward common goals are essential.
Proven track record in leading strategic sales and marketing initiatives with exceptional leadership skills.
Accomplished professionals with exceptional negotiation prowess and the ability to deliver high-impact presentations to executive stakeholders are encouraged to apply.
Commercial acumen and market awareness are essential, combining strategic insight with a deep understanding of industry dynamics to drive informed decision-making.
Results-oriented and business-savvy professional with a strong track record of delivering measurable outcomes in a dynamic commercial environment. Demonstrates keen commercial awareness and the ability to leverage strategic insights to drive growth and profitability. Highly adept at identifying market opportunities and translating them into actionable business strategies. Combines analytical prowess with a results-focused mindset to consistently exceed performance targets and enhance stakeholder value.
A collaborative leadership approach, coupled with a talent for cultivating high-performing teams, is essential.
Results-driven professional with a proven track record of consistently closing high-value deals and successfully converting business opportunities.
Expertise in analyzing data, recognizing patterns, and developing predictive models is essential.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
