Job Summary
The Performance Marketing Manager will spearhead the development, implementation, and refinement of digital and performance marketing campaigns across diverse channels. This strategic role entails coordinating cross-functional efforts, guiding junior team members, and aligning all marketing activities with the organization’s objectives—enhancing user acquisition, fostering engagement, and driving revenue growth.
The manager will lead the integration of digital marketing initiatives with CRM systems, direct content strategy development, and utilize data-driven insights to inform strategic decisions and enhance team performance.
Responsibilities entail overseeing daily operations, ensuring adherence to company policies and regulatory standards, and developing strategic initiatives to enhance performance and productivity. Additionally, the role involves managing team workflows, fostering collaboration, and addressing operational challenges to achieve organizational objectives. Other duties include analyzing performance metrics, preparing reports for stakeholders, and implementing process improvements to optimize efficiency. The position requires strong leadership skills, exceptional communication abilities, and a proactive approach to problem-solving.
Dynamic and strategic leadership coupled with effective team management capabilities are essential for this role. You will be responsible for guiding and motivating cross-functional teams to achieve organizational objectives, fostering a collaborative and high-performance culture. Key duties include setting clear goals, delegating tasks efficiently, providing constructive feedback, and resolving conflicts to maintain team cohesion. Strong communication skills, emotional intelligence, and the ability to inspire and empower team members are critical for success. Prior experience in leading diverse teams and driving performance improvements will be highly valued.
Direct and guide the digital marketing team—including associates, content creators, and external partners—to maintain peak performance and foster ongoing professional advancement.
Develop measurable key performance indicators (KPIs) to evaluate digital marketing campaigns and track team progress in alignment with these benchmarks.
To foster seamless collaboration and optimize resource allocation, you will orchestrate joint initiatives across product, sales, and creative departments, ensuring cohesive alignment and streamlined workflows.
Encourage an environment where continuous learning, experimentation, and innovation thrive in digital marketing strategies and methodologies.
Overseeing strategic performance and paid marketing initiatives, this role demands meticulous management and insightful analysis to drive impactful outcomes. The position requires thorough expertise in performance metrics, campaign optimization, and budget allocation to ensure maximum return on investment. Responsibilities include developing and executing data-driven strategies, monitoring key performance indicators, and refining marketing tactics based on performance trends. Proficiency in digital advertising platforms, analytical tools, and marketing automation systems is essential, along with a strong grasp of industry best practices and emerging trends. Collaboration with cross-functional teams is crucial to align marketing efforts with broader business objectives and achieve sustainable growth.
Develop and oversee comprehensive performance marketing initiatives across diverse digital channels, including Google Ads, Meta, LinkedIn, Twitter, and other platforms, with the goal of meeting admissions and revenue targets.
To spearhead the creation and refinement of ad creatives, landing pages, and content, collaborating closely with the creative and product marketing teams.
Monitor, compile, and deliver comprehensive campaign performance dashboards to senior leadership, providing strategic insights that drive informed decision-making.
Oversee advertising expenditures across various channels, strategically distributing funds to achieve the highest possible return on investment.
Develop and manage a Paid Media Playbook by incorporating evolving strategies and insights drawn from ongoing experiments and A/B testing initiatives.
Oversee the strategic planning, development, and maintenance of content calendars to ensure timely, relevant, and high-quality content delivery across all platforms. Collaborate with cross-functional teams, including marketing, design, and editorial, to align content with organizational goals and audience needs. Monitor performance metrics, analyze engagement data, and adjust content strategies as needed to optimize reach, impact, and conversion. Manage content workflows, deadlines, and approval processes to maintain consistency and efficiency. Stay informed about industry trends, platform updates, and best practices to enhance content quality and relevance. Ensure all published content adheres to brand guidelines, legal standards, and accessibility requirements.
Develop and oversee the execution of a cohesive content marketing strategy that supports and advances both brand objectives and broader business targets.
Manage the Maringá School Content Calendar to ensure the timely and relevant delivery of digital content across paid, earned, and owned channels.
Review and authorize strategic campaign messaging, visual content, and written copy to ensure alignment with brand standards and maximize effectiveness.
Anticipate emerging digital trends to pioneer novel content strategies and approaches.
We are seeking a skilled professional to lead our SEO and digital optimization initiatives, driving measurable improvements in search rankings, organic traffic, and overall online visibility. The ideal candidate will possess a deep understanding of SEO best practices, including keyword research, on-page optimization, technical SEO audits, and performance tracking through analytics tools. Proficiency in Google Analytics, Search Console, and marketing automation platforms is essential, along with experience in A/B testing, conversion rate optimization (CRO), and data-driven decision-making. Strong analytical skills, creativity in content strategy, and the ability to collaborate across teams—such as marketing, development, and design—are critical. Additionally, familiarity with emerging trends in AI-driven SEO, voice search optimization, and structured data markup will be advantageous. This role requires a results-oriented mindset with a proven track record of enhancing digital performance metrics.
Oversee the execution of SEO initiatives aimed at boosting organic traffic and enhancing search rankings.
Oversee the execution of keyword research, conduct comprehensive technical SEO audits, and ensure the optimization of web content in partnership with the product team.
Implement SEO best practices consistently across all digital marketing initiatives and website improvements to drive organic growth and enhance online visibility.
We are seeking a seasoned leader to oversee CRM strategies and optimize the conversion funnel, driving measurable improvements in customer engagement and revenue growth. The ideal candidate will possess a proven track record in CRM management, data-driven decision-making, and funnel optimization, with the ability to develop and execute high-impact initiatives. Responsibilities include designing and refining customer journeys, leveraging analytics to identify pain points, and implementing targeted interventions to enhance conversion rates. Strong collaboration with cross-functional teams—such as marketing, sales, and product—is essential to align strategies and maximize impact. Candidates should have expertise in CRM platforms (e.g., Salesforce, HubSpot), proficiency in marketing automation tools, and a deep understanding of customer lifecycle management. Additionally, the role requires analytical rigor, strategic thinking, and a passion for leveraging technology to elevate customer experiences.
Responsible for managing the execution of marketing automation workflows and the seamless integration of CRM systems.
Monitor and analyze conversion metrics and lead behaviors, identifying funnel drop-offs to implement strategic re-engagement initiatives.
Facilitate cohesive collaboration between the marketing and admissions teams to ensure a smooth and uninterrupted progression from lead generation to conversion.
Craft compelling narratives and persuasive messaging to develop impactful campaigns that resonate with target audiences. Leverage creativity and strategic thinking to produce engaging copy across various channels, ensuring brand consistency and clarity. Collaborate with cross-functional teams to refine messaging, align with campaign objectives, and meet business goals. Strong writing skills, adaptability, and a keen understanding of consumer psychology are essential, along with proficiency in digital marketing tools and platforms.
Develop and execute strategic guidance for all copywriting initiatives, including email campaigns, display advertisements, and landing page content.
Craft compelling, brand-consistent messaging to strengthen Maringá’s market presence and reinforce its strategic positioning.
About You
Seeking professionals with proven expertise and strong leadership acumen, including exceptional communication, strategic thinking, and the ability to inspire and guide teams toward shared objectives. Ideal candidates will exhibit adaptability, resilience, and a results-driven mindset, with a commitment to fostering collaboration and driving organizational growth. Demonstrated experience in decision-making, problem-solving, and mentoring others is essential, along with a track record of delivering measurable outcomes in dynamic environments.
A bachelor’s degree in Marketing, Business Administration, or a closely related discipline is required.
With a minimum of five years of hands-on experience in digital and performance marketing, including at least two years in a leadership or team-lead capacity, you will bring a proven track record of driving measurable results and strategic growth.
A strong track record in guiding, coaching, and inspiring teams is required, with a focus on fostering accountability and delivering quantifiable outcomes.
Proven ability to oversee and execute integrated marketing initiatives across diverse channels while optimizing budget allocation for maximum impact.
A sharp analytical mindset is required, coupled with the skill to distill intricate data into clear, strategic insights that inform senior leadership decisions.
Seasoned project management expertise, demonstrated through leadership of diverse, cross-functional initiatives.
Proficient in leveraging SEO strategies, CRM systems, email automation tools, and performance marketing platforms to drive measurable outcomes.
Expertise in harmonizing long-term strategic vision with practical, day-to-day implementation.
Qualifications
BA/BSc/HND
Experience Required
5 years
