Job Description
The Cluster Director of Sales & Marketing serves as a senior-level commercial leader, tasked with establishing and executing strategic initiatives across Fairmont Hotels & Resorts properties in Kenya, including Fairmont The Norfolk and Fairmont Mara Safari Club.
Reporting directly to the Cluster General Manager, this role spearheads cohesive sales, marketing, revenue, and public relations initiatives across the entire cluster. The position prioritizes optimizing overall performance, expanding market share, enhancing brand positioning, and elevating guest satisfaction, all while cultivating a robust, high-performing, and collaborative team environment.
Oversee the primary duties associated with this role, ensuring all tasks are completed with precision and efficiency. Develop and implement strategic plans to achieve departmental objectives while maintaining alignment with organizational goals. Collaborate with cross-functional teams to foster innovation and streamline processes. Monitor performance metrics and provide data-driven insights to drive continuous improvement. Ensure compliance with industry regulations and internal policies. Manage project timelines, allocate resources effectively, and mitigate potential risks to safeguard project success.
Provides visionary direction and executes comprehensive strategic planning initiatives to ensure organizational growth and sustainability. Develops and implements long-term goals, policies, and actionable plans aligned with business objectives. Leads cross-functional teams to foster collaboration, innovation, and alignment with strategic priorities. Analyzes market trends, competitive landscapes, and internal capabilities to identify opportunities and mitigate risks. Ensures resources are allocated efficiently to optimize performance and achieve measurable outcomes. Communicates strategic vision clearly to stakeholders at all levels, driving engagement and accountability.
Design and implement comprehensive sales and marketing initiatives across all clusters in strict adherence to brand guidelines.
Collaborate with the Revenue Director to develop and contribute to the annual budgets and commercial plans.
Accomplished professionals in sales leadership excel at driving revenue growth, fostering high-performing teams, and optimizing sales strategies. These individuals demonstrate a proven track record of achieving and surpassing ambitious targets while cultivating a results-driven culture. They leverage strong analytical skills to assess market trends, identify opportunities, and refine sales processes for maximum efficiency. Additionally, they mentor and develop talent, ensuring alignment with organizational goals while fostering collaboration across departments. Leadership experience, strategic thinking, and a commitment to continuous improvement are essential to their success in this dynamic role.
Drive and enhance sales performance across both properties, spearheading initiatives to maximize revenue and improve operational efficiency.
Establish and track sales targets, key performance indicators (KPIs), and incentive programs to ensure alignment with organizational objectives and drive team performance.
Consistently meet or exceed monthly, quarterly, and annual sales targets established for the role.
Regularly evaluate sales performance and oversee pipeline management to ensure alignment with organizational objectives and drive revenue growth.
As a Marketing and Brand Management professional, you will be responsible for developing and executing strategic initiatives to enhance brand recognition and drive market growth. Your role will involve conducting comprehensive market research to identify consumer trends and competitive positioning, crafting compelling brand narratives, and overseeing integrated marketing campaigns across multiple channels. Additionally, you will collaborate with cross-functional teams to ensure brand consistency across all touchpoints and measure campaign performance through key performance indicators to optimize future strategies. Strong analytical skills, creativity, and a deep understanding of consumer behavior are essential for success in this position.
Execute and oversee comprehensive marketing campaigns and promotional strategies spanning multiple properties, ensuring alignment with organizational objectives and maximizing brand visibility.
Maintain uniform brand standards and messaging throughout the entire cluster.
Manages the creation and execution of sales materials, digital content, and promotional campaigns.
We are seeking a skilled professional to oversee our Public Relations and Communications strategies, ensuring brand consistency and fostering meaningful stakeholder relationships. The ideal candidate will manage media outreach, craft compelling press releases, and develop engaging content for various platforms, including social media and corporate communications. Responsibilities include coordinating with internal teams, monitoring public sentiment, and serving as the primary spokesperson when necessary. A bachelor’s degree in communications, marketing, or a related field is required, along with at least three years of relevant experience in a corporate or agency setting. Strong writing skills, strategic thinking, and the ability to handle high-pressure situations are essential. Proficiency in PR tools, social media management platforms, and analytics software is preferred.
Develop and execute comprehensive public relations strategies for designated clusters, encompassing media outreach, advertising initiatives, and the dissemination of press releases.
Strengthen brand presence and cultivate a positive image within critical source markets.
We are seeking a dynamic professional to drive growth and forge strategic alliances as our Business Development & Partnerships Lead. In this role, you will identify, evaluate, and pursue new business opportunities to expand our market presence and revenue streams. Your responsibilities will include cultivating relationships with key stakeholders, negotiating mutually beneficial agreements, and collaborating with cross-functional teams to align partnership initiatives with organizational goals. The ideal candidate will possess a proven track record in business development, a strong network of industry contacts, and exceptional communication and negotiation skills. A bachelor’s degree in business, marketing, or a related field is required, along with 5+ years of relevant experience in partnership development or sales. Proficiency in CRM tools, data analysis, and strategic planning is essential.
Proactively seek out and cultivate untapped markets, emerging segments, and potential revenue streams to drive business growth.
You will serve as the primary representative for the properties at various trade shows, roadshows, and industry events, effectively showcasing their unique attributes and engaging with potential clients and partners.
Key Account & Stakeholder Management
Responsibilities include managing critical accounts and nurturing high-value client relationships spanning multiple properties.
Foster revenue growth, enhance average daily rate (ADR) optimization, and expand market share across all segments.
Oversee the evaluation, negotiation, and administration of sales contracts and agreements to ensure compliance, accuracy, and alignment with company policies and legal standards.
Experienced professionals are sought to oversee team operations, drive performance excellence, and ensure alignment with organizational objectives through strategic guidance and mentorship. Candidates must demonstrate a proven track record in leading cross-functional teams, fostering a collaborative work environment, and implementing performance metrics to evaluate and enhance team productivity. Responsibilities include setting clear goals, providing constructive feedback, resolving conflicts, and cultivating talent to maximize individual and collective contributions. Strong interpersonal skills, decision-making abilities, and a commitment to professional development are essential for success in this role.
Spearhead the guidance, coaching, and professional growth of Cluster Sales & Marketing teams.
Facilitate structured performance evaluations, provide personalized coaching to team members, and lead periodic team meetings to ensure alignment and progress toward organizational objectives.
Foster an environment characterized by accountability, employee engagement, and exceptional performance outcomes.
We are seeking a skilled Operations & Systems Management professional to oversee and optimize our operational and technological frameworks. This role involves designing, implementing, and maintaining efficient systems to support business objectives while ensuring seamless workflows and robust performance. The ideal candidate will possess expertise in process improvement, systems integration, and cross-functional collaboration to drive productivity and innovation. Key responsibilities include managing system upgrades, monitoring performance metrics, troubleshooting technical issues, and ensuring compliance with industry standards. Additionally, the position requires strong analytical abilities, leadership in team coordination, and a proactive approach to problem-solving to enhance overall operational excellence.
Maintain the optimal functionality and utilization of sales systems, tools, and reporting platforms to drive efficiency and performance.
Ensure the continuous optimization of sales processes and procedures to uphold operational excellence.
Facilitate engagement in brand and multi-property initiatives to ensure cohesive marketing efforts across all properties.
Market intelligence involves systematically gathering, analyzing, and interpreting data to assess market trends, competitive landscapes, and customer preferences. This role requires a keen ability to synthesize complex information into actionable insights that inform strategic decision-making and enhance brand positioning. Key responsibilities include conducting in-depth research, monitoring industry developments, and evaluating competitive actions to identify opportunities and threats. Additionally, the position demands proficiency in data analysis tools, strong communication skills for presenting findings to stakeholders, and the capacity to collaborate across departments to ensure alignment with organizational goals.
Analyze market trends, track competitor actions, and assess brand positioning to identify strategic opportunities and potential threats.
Offer strategic guidance to inform key commercial choices in partnership with the Revenue Director.
Qualifications
A bachelor’s degree in Business Administration, Hospitality Management, or a closely related discipline is required.
Demonstrated expertise in Microsoft Office Suite and industry-specific sales platforms is required.
A minimum of five to seven years of senior commercial leadership experience in the luxury hospitality sector is required.
Additional Information
Skills & Attributes
Proficient knowledge of luxury leisure, MICE, corporate, and distribution ecosystems is essential.
Seasoned professionals with a proven ability to oversee integrated commercial functions are sought for this role. Candidates must demonstrate hands-on experience in coordinating multiple departments, optimizing cross-functional processes, and driving alignment between sales, marketing, and operations to achieve organizational objectives. A deep understanding of commercial strategy development, performance metrics, and stakeholder management is essential.
A proven track record in formulating and executing strategic sales and marketing initiatives, demonstrating exceptional leadership and visionary thinking to drive business growth and market penetration.
Demonstrated proficiency in high-stakes negotiations and the ability to deliver compelling presentations to senior leadership.
Commercial acumen and market awareness are essential for this role.
Results-oriented and business-savvy professional with a strong track record of delivering measurable outcomes and driving commercial success.
Seasoned leader who cultivates collaboration and excels at building high-performing teams.
Achieves superior results consistently, demonstrating a proven ability to finalize lucrative agreements and transform business prospects into secured deals.
Proven skill in analyzing data, discerning patterns, and developing predictive models.
Qualifications
BA/BSc/HND
Experience Required
5 - 7 years
