KEY WORKING PARAMETERS
As the pivotal Commercial Partner within the Franchise & Bottling System, you will spearhead the seamless integration of the Commercial Strategy and its operational levers into our comprehensive end-to-end processes, plans, and strategic frameworks across the Franchise. This role is designed to maximize joint System Value by fostering collaboration and alignment. Serving as the central figure in the Commercial System, you will champion transformative strategic commercial innovation and thought leadership. Additionally, you will collaborate closely with the Marketing team to ensure commercial considerations are fully embedded in marketing strategies and initiatives.
This role will encompass a broad range of responsibilities with significant scope and impact. The position will require meticulous attention to detail while handling critical tasks that directly influence project outcomes and organizational success. Its primary focus will be on delivering measurable results and driving key initiatives that support long-term business objectives. The impact of this position will extend across multiple departments, fostering collaboration and ensuring alignment with strategic goals. Additionally, the role will demand adaptability, problem-solving skills, and the ability to manage complex priorities in a fast-paced environment.
Drive and champion the unified Commercial strategy within the Franchise & Bottling ecosystem, fostering seamless end-to-end integration across all touchpoints.
Develop and implement the Commercial Annual Business Plan (ABP) for the franchise in close collaboration with both the Franchise and Bottler teams to create comprehensive and actionable support strategies.
Establish and execute quarterly Commercial Priorities within the Franchise framework to ensure alignment with strategic objectives.
Position the BBM model to align with the franchise strategy, establishing an optimal pack architecture that adapts to evolving market conditions while utilizing the On Demand Hub to implement meaningful scenarios and solutions.
As the Commercial Thought Leader and Integrator for the Franchise, you will serve as the Franchise GM’s trusted right hand, providing strategic guidance and driving commercial excellence.
Attract and secure top-tier talent to fulfill the strategic priorities outlined in the “On Demand Hub,” including Affordability, Premium, Channel, RGM X, RTM, and Digital initiatives.
Deliver commercial expertise and endorsement for all marketing campaigns and Picture of Success, ensuring seamless integration into marketing strategies and operational frameworks.
Deliver strategic commercial guidance across Commercial Strategies, including ABC of Execution, Affordability, and Premium, to validate that plans and approaches align with market demands.
KEY SUCCESS PARAMETERS
Responsibilities include producing and submitting all required deliverables punctually and in adherence to established quality standards, ensuring alignment with project timelines and stakeholder expectations. This role demands meticulous attention to detail to verify deliverables meet predefined specifications, as well as proactive communication with team members to address any discrepancies or revisions promptly. Additionally, the incumbent must document the completion of each deliverable for internal tracking and reporting purposes, maintaining a transparent record of progress and outcomes.
Devise and oversee the execution of the Commercial Strategy specifically for the ABP market.
Spearhead the strategic commercial initiatives within the franchise or market to ensure alignment with organizational objectives and maximize revenue potential.
Drive commercial priorities forward each quarter while ensuring the appropriate resources are strategically allocated to maximize end-to-end market impact.
Collaborate effectively with the Franchise team to meet and exceed established business and commercial performance targets.
Utilize the Affordability, Premium, and RGM X team to address critical business challenges and opportunities, thereby expediting business growth and enhancing competitive dynamics.
Deliver commercial insights and final approval for all marketing campaigns and success metrics.
As the central figure in Commercial Systems, you will spearhead transformative strategic commercial initiatives, serving as both a leader and a collaborative partner in driving forward-thinking commercial leadership.
Work Focus
This position demands deep expertise in systems and business operations, coupled with the capacity to collaborate effectively and forge strategic partnerships to achieve exceptional market outcomes. Exceptional leadership qualities and strong influence are essential to drive positive change across Operations, Customers, and Bottlers.
The ideal candidate will demonstrate a robust blend of analytical and strategic thinking skills, coupled with deep Consumer- and Commercial expertise, and must approach work with a proactive, hands-on mindset.
In this role, collaboration will be integral, working in a closely interconnected manner with senior leaders and operational teams within the Customer & Commercial Leadership units, as well as with our customers and bottling partners.
Seeking a professional capable of fostering cross-functional collaboration and aligning systems seamlessly, with a primary focus on leading and executing alignment efforts to guarantee that OU strategies are fully embraced by General Managers.
Effective communication stands as a cornerstone of this role, necessitating the ability to convey ideas clearly and concisely across diverse audiences, including colleagues, stakeholders, and clients. Proficiency in both written and verbal communication is essential, as is the capacity to tailor messaging to suit varying contexts and objectives. Active listening and interpersonal skills further support collaboration, problem-solving, and alignment with organizational goals. Candidates must demonstrate adaptability in adjusting their communication style to meet the demands of different situations, ensuring clarity, accuracy, and impact in all exchanges.
Establish and maintain high-level professional relationships with internal stakeholders, key customers, and bottling partners.
Internal: The role facilitates communication and collaboration between Customer and Commercial Leadership with Franchise Leadership across various organizational levels.
The role involves facilitating communication to align Franchise Leadership with Commercial and Customer Leadership strategies, capabilities, implementation, and strategic priorities within the Franchise and Bottling System. Additionally, it entails driving performance discussions and collaboration with senior leaders in the Bottler network.
External: Engaging with senior leadership teams of major clients, influential advisors, and other key stakeholders to drive forward and ensure the successful execution of critical business development initiatives within the market.
Experience
With over a decade of leadership experience in Commercial, you possess extensive expertise in Commercial and Channel Strategy, Revenue Growth Management, Segmentation, Route to Market, and Negotiation.
Demonstrates a consistent ability to achieve outstanding results through meticulous planning, efficient execution, and reliable follow-through.
Demonstrates exceptional strategic and analytical capabilities coupled with strong interpersonal, communication, and influencing proficiencies.
Professionally preferred are candidates with prior experience in Bottling Systems, franchise operations, and/or Commercial environments.
go to method of application
To initiate your application, please utilize the provided link(s) on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
10 - 12 years
