KEY WORKING PARAMETERS
The primary Commercial Partner for the Franchise & Bottling System plays a pivotal role in the Franchise. This position is responsible for embedding the Commercial Strategy and its levers into our end-to-end processes, plans, and strategies to generate shared system value. Serving as the key Commercial System advocate and collaborator, the role drives innovative strategic commercial leadership. Additionally, the position partners closely with Marketing to ensure the seamless integration of commercial considerations into marketing plans.
Dedicated to delivering exceptional results, this role centers on driving impactful outcomes within a clearly defined focus area. The scope encompasses key responsibilities that contribute significantly to organizational objectives, ensuring alignment with strategic priorities. With a commitment to excellence, the position aims to maximize positive effects across critical initiatives, fostering sustainable growth and innovation. Success in this role hinges on meticulous execution and measurable contributions to core business functions.
Lead the integrated Commercial strategy within the Franchise & Bottling ecosystem, fostering seamless end-to-end integration to drive cohesive performance across the entire value chain.
Develop and implement the Commercial Annual Business Plan (ABP) for the franchise in close collaboration with both the franchise team and bottler to establish comprehensive support strategies.
Set quarterly priorities in alignment with the Commercial Priorities for the Franchise, ensuring strategic alignment and execution.
Deliver the optimal BBM model tailored to the Franchise, establishing and maintaining the appropriate pack architecture while dynamically adjusting to market conditions. Utilize the “On Demand Hub” to create compelling scenarios and solutions that drive meaningful impact.
Serve as the Commercial Thought Leader and Integrator for the Franchise, functioning as the Franchise GM’s trusted right-hand advisor and operational partner.
Identify and secure the most suitable talent to meet the key objectives outlined in the On Demand Hub, which include Affordability, Premium, Channel, RGM X, RTM, and Digital priorities.
Deliver commercial insights and secure approval for all Marketing Campaigns and Pictures of Success, while ensuring their seamless integration into marketing strategies and processes.
Offer strategic commercial expertise to shape and refine Commercial Strategies, including the ABC of Execution, Affordability, and Premium, ensuring alignment with market dynamics and organizational objectives.
KEY SUCCESS PARAMETERS
Deliverables
Develop and execute the Commercial Strategy specifically tailored for the ABP market.
Spearhead the commercial strategy for the Franchise/Market, ensuring alignment with overarching business objectives and driving revenue growth through targeted initiatives and performance optimization.
Achieve prioritized commercial objectives on a quarterly basis while deploying the necessary resources to drive end-to-end market impact.
Collaborate closely with the Franchise team to drive the attainment of business and commercial performance targets.
Harness the combined expertise of the Affordability, Premium, and RGM X teams to address critical business challenges and opportunities, driving accelerated growth and strengthening competitive positioning.
Offer expert commercial insights and final approval for all marketing campaigns, ensuring alignment with strategic objectives and the Picture of Success framework.
Serving as the central Commercial System leader and strategic ally, you will spearhead innovative commercial strategies that drive transformative change and thought leadership across the organization.
We are seeking a motivated individual to concentrate on key operational areas, ensuring high productivity and efficiency in all assigned tasks. The role demands a strong ability to multitask while maintaining attention to detail in a fast-paced environment. Candidates must possess excellent organizational skills, adaptability to change, and the capacity to meet deadlines consistently. Responsibilities include managing workflows, optimizing processes, and collaborating with cross-functional teams to achieve organizational objectives. Prior experience in a similar role is preferred, along with proficiency in relevant software tools and strong communication abilities to interact effectively with stakeholders.
This position demands robust system proficiency and a deep understanding of business dynamics, coupled with the capacity to collaborate effectively and forge strategic partnerships to achieve exceptional marketplace outcomes. Exceptional leadership qualities and strong influencing capabilities are essential to drive positive impact across Operations, Customers, and Bottlers.
The ideal candidate must possess robust analytical and strategic thinking skills, coupled with a deep comprehension of consumer and commercial dynamics, all while demonstrating a proactive and results-driven approach.
The position will collaborate closely in an integrated network with senior leaders and operational teams within the Customer & Commercial Leadership Operating Units, as well as with our customers and bottling partners.
Demonstrates proficiency in fostering cross-functional collaboration and system-wide alignment, with a primary focus on leading seamless execution alignment and cooperation to guarantee that OU strategies are fully embraced and owned by General Managers.
To ensure clarity and effectiveness, this role prioritizes strong communication skills as a core competency. Candidates must possess the ability to convey information clearly and accurately, both verbally and in writing, while actively listening to others. Proficiency in adapting communication styles to diverse audiences and situations is essential. Additionally, the position requires collaboration with cross-functional teams, necessitating clear and concise interactions to achieve shared objectives.
Establish and maintain high-level relationships with internal stakeholders, key customers, and bottling partners.
Interfaces Customer & Commercial Leadership with Franchise Leadership at the markets at various levels of the organization.
To ensure seamless communication, the role involves collaborating with Franchise Leadership to align Commercial and Customer Leadership strategies and capabilities with implementation processes. Additionally, the position will focus on establishing and executing Franchise and Bottling System strategic direction, priorities, and performance metrics in partnership with senior leaders within the Bottler organization.
External stakeholders, including senior leaders of major customers, key advisors, and other relevant parties, are engaged to advance and execute pivotal business development initiatives with precision and effectiveness.
Experience
A decade or more of leadership experience in Commercial, complemented by expertise in Commercial and Channel Strategy, Revenue Growth Management, Segmentation, Route to Market, and Negotiation.
Achieved consistent results through meticulous execution and attention to detail. Demonstrated ability to deliver high-quality outcomes reliably and efficiently.
Strategic and analytical expertise, coupled with exceptional interpersonal, communication, and influencing competencies, is essential.
Proficiency in Bottling System/Franchise and/or Commercial operations is considered advantageous.
Submit your application through the designated method outlined for submissions. Ensure all necessary documentation and materials are included as specified. Follow the provided instructions precisely to finalize your application process.
To submit your application, please utilize the provided link(s) on the company’s official website.
Qualifications
BA/BSc/HND
Experience Required
10 - 12 years
