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Home Jobs Nairobi Senior Trade Marketing Manager – Biscuits

Senior Trade Marketing Manager – Biscuits

Mondelez International  · Food Services

Full Time Nairobi
Nairobi
Deadline: 14 September 2026
Posted June 16, 2026

We are seeking a highly motivated candidate to join our team in the role of [Job Title]. The ideal applicant will possess a minimum of [X] years of relevant experience in [specific field or skill], along with a proven track record in [specific responsibility or achievement]. Strong proficiency in [software, tool, or technical skill] is required, and familiarity with [industry-standard or additional tool] is highly desirable. The successful candidate must demonstrate exceptional organizational abilities, outstanding communication skills, and the capacity to manage multiple priorities in a dynamic environment. Key duties will entail [responsibility #1], [responsibility #2], and [responsibility #3]. Additionally, the role demands a collaborative mindset, attention to detail, and the ability to contribute effectively to cross-functional projects. A commitment to continuous learning and adaptability in evolving work landscapes is essential.

Are you prepared to drive impactful change at Mondelēz International?

Elevate your career by contributing to a forward-thinking snacking enterprise where innovation and authenticity drive success—embrace the opportunity to craft excellence with unwavering commitment.

You collaborate with key account managers to develop and execute customer plans that drive growth through strategic initiatives and tactical actions. By leveraging your understanding of business metrics and financial drivers, you identify opportunities to unlock profitable expansion for Mondelēz International and our customers, ensuring alignment with our annual targets.

You will play a key role in contributing to the organization’s success by leveraging your expertise to drive impactful outcomes. Your responsibilities will include collaborating with cross-functional teams to implement innovative solutions, ensuring alignment with strategic goals. Additionally, you will be tasked with analyzing data to identify trends, optimizing processes to enhance efficiency, and maintaining high standards of quality in all deliverables. The ideal candidate will possess strong analytical skills, a proactive approach to problem-solving, and a commitment to continuous improvement, while demonstrating the ability to work effectively in a dynamic and fast-paced environment.

You will:

Spearheads the creation and execution of the trade marketing strategy within the category’s annual plans, overseeing the entire contract process from inception to completion.

Gathers and analyzes market dynamics and consumer insights across various channels to actively contribute to strategic trade marketing decisions.

Facilitates strategic business planning sessions to establish sales quotas, ensuring alignment with annual objectives through the integration of key foundational elements.

Drives strategic investment in category building blocks, aligning decisions with category and channel requirements, while ensuring flawless execution at the point of sale.

To monitor the competition’s commercial initiatives within the category, identifying potential business opportunities and risks for the brand.

A pivotal leadership position within cross-functional teams involves directing the provision of precise and pertinent channel point-of-sale data. This role is instrumental in identifying strategic business opportunities—such as innovation initiatives, customer promotions, portfolio expansion, and pricing strategies—to ultimately achieve multicategory team targets.

What you will bring

We seek individuals eager to shape their professional trajectory and propel their careers forward, who additionally possess the following qualifications and expertise:

Category planning and executing strategic initiatives to drive growth by establishing and maintaining category leadership.

With a forward-thinking approach and a keen interest in emerging industry trends, digital advancements, and consumer-focused innovation, you will identify opportunities and develop them into strategic business plans.

Crafting, implementing, and evaluating strategic initiatives, while tracking performance metrics, you will analyze outcomes and propose actionable solutions to drive the attainment of ambitious growth objectives.

Business strategy development and revenue optimization are essential responsibilities, requiring a keen understanding of market dynamics and financial performance. This involves conducting comprehensive market analyses, identifying new revenue streams, and implementing strategies to enhance profitability. The role demands expertise in forecasting, budgeting, and financial modeling to ensure sustainable growth. Additionally, collaboration with cross-functional teams is crucial to align business objectives with operational execution, fostering a data-driven approach to decision-making.

Able to engage stakeholders persuasively while fostering meaningful collaboration, demonstrating the confidence and adaptability to present and uphold differing perspectives with conviction.

Analytical skills coupled with a strong grasp of business principles are essential for this role. Candidates must demonstrate proficiency in evaluating complex data sets, identifying key trends, and translating insights into actionable strategies. A keen understanding of market dynamics, financial metrics, and operational efficiencies is also required to support informed decision-making. Additionally, the ability to assess risks, optimize processes, and align solutions with organizational objectives will be critical to success in this position.

Oversee and execute a range of critical duties, ensuring alignment with organizational objectives and operational standards. Serve as the primary point of contact for cross-functional teams, facilitating seamless communication and collaboration to drive project success. Monitor progress through regular assessments, identifying opportunities for improvement and implementing corrective measures as necessary. Maintain meticulous documentation and reporting to track performance metrics, ensuring transparency and accountability at all levels. Provide strategic guidance and support to junior staff, fostering professional development and a culture of continuous learning. Uphold compliance with industry regulations and internal policies, mitigating risks and safeguarding company assets.

Category commercial plans spanning six months or less must be developed for each relevant category across all markets within the ROA region.

Develop and execute the promotional strategy for the category, ensuring alignment across all channels and customer segments, while maintaining effective communication with stakeholders.

Assist in developing the selling narrative for new product development initiatives and marketing campaigns to facilitate the successful execution of launches and related activities.

Analyze and assess the performance of the category across diverse channels and customer segments, then effectively convey these insights to stakeholders.

Evaluates the achievement of the Gross to Next (Trade Spend) category target in comparison to contractual obligations while overseeing the integration of the category forecast across diverse channels and customer segments.

You will oversee category forecasting across various channels and customer segments, consolidating sales projections into a bottom-up forecast for integration into the monthly Integrated Business Planning (IBP) cycle.

Coordinate in-store category and brand advertising initiatives in collaboration with key stakeholders from sales and marketing to uphold high standards of execution quality and consistency.

Diligently lead the initiation, execution, and monitoring of new product launches, activations, and promotional campaigns, while also performing comprehensive post-evaluation analyses to provide actionable insights to the commercial team.

Oversee operational challenges within the category portfolio—such as SKU code modifications and transitions—to guarantee uninterrupted daily operations across all channels and customer touchpoints.

Develop and implement point of purchase (POP) 5Ps strategies that support the achievement of AC targets while aligning with the overall category strategy.

Develop Sales Activation Master Plans (SAME) that incorporate point-of-sale materials and visibility strategies, aligning with the 5P Picture of Success framework for each category and market.

Develop and oversee the deployment of Points of Banking (POB) and Points of Sale (POS) systems for designated categories throughout the regions of operation in the Rest of Africa (ROA) markets.

Annually, assist with the strategic planning process by providing essential insights and data-driven recommendations.

Evaluate and oversee the Medical Science Liaison (MSL) performance for designated categories across all markets and channels.

Prepare and release various ROA dashboards and reports spanning all categories.

Ensure that designated Sales Incentive Programs remain prominently displayed throughout the year.

We are seeking a highly qualified candidate with a strong educational background and relevant professional experience in the specified field. The ideal applicant will possess the necessary technical skills, industry knowledge, and proven track record of success in similar roles. A minimum of [X] years of hands-on experience is required, along with [specific certifications or degrees, if applicable]. Additionally, the candidate should demonstrate exceptional problem-solving abilities, strong leadership qualities, and the capacity to thrive in a fast-paced, collaborative environment. Proficiency in [specific tools, software, or methodologies] is essential, as is a commitment to continuous learning and professional development.

A relevant Bachelor’s or Associate’s degree in a business-related field, or an equivalent qualification, is mandatory for this position.

A minimum of three to five years of hands-on experience in the Fast-Moving Consumer Goods sector is required, with a proven track record in Sales, Trade Marketing, and/or Consumer Insights.

Candidates should possess three to five years of hands-on experience in developing and executing Shopper and Trade Marketing Activation strategies.

Professionals experienced in designing and implementing business reporting solutions and KPI dashboards will gain a comprehensive view of channel, customer, and consumer performance metrics.

Proficiency in Nielsen/IRI and retailer-specific systems is highly desirable.

Comprehend various promotional strategies, their implementation, and fulfillment mechanisms.

Knowledge and skills: Bachelor’s degree in Business Administration, Finance, Accounting, or a related field is required. Proficiency in Microsoft Office Suite, particularly Excel, is essential. Strong analytical and problem-solving abilities are necessary. Excellent communication and interpersonal skills are also required. Prior experience in a similar role is preferred but not mandatory. Familiarity with financial software and ERP systems is a plus. Ability to work independently and manage multiple tasks efficiently is crucial.

With a strong background in sales and/or sales operations, candidates should possess applicable experience in either domain.

Highly articulate with exceptional written and verbal communication abilities.

Proven capability to collaborate effectively with diverse stakeholders across various departments and levels of an organization.

Demonstrated expertise in space and category planning is essential for this role.

Exceptional analytical capabilities, meticulous attention to detail, and a demonstrated aptitude for translating data into actionable insights are essential.

Outstanding interpersonal, communication, and organizational skills are essential for this role.

Proficient knowledge of Customer and Shopper Marketing principles, as well as Category Management methodologies, is required.

With a proactive and adaptable mindset, this role demands an entrepreneurial spirit coupled with the ability to thrive in dynamic environments.

Professionals should possess foundational knowledge of the consumer packaged goods (CPG) industry, including familiarity with the distribution channels utilized for our products and the nuances of account-specific market dynamics.

Qualifications

BA/BSc/HND , Diploma

Experience Required

3 - 5 years

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