Role Summary
Pearl Hospital is in search of a dynamic and proactive Marketing Assistant to assist with digital content development and on-site marketing initiatives. Ideal candidates will demonstrate enthusiasm, a strong willingness to learn, and a commitment to delivering high-quality output.
Oversee a comprehensive range of critical duties encompassing operational oversight, strategic planning, and cross-functional collaboration to drive organizational success. Develop and implement policies, procedures, and performance metrics aligned with business objectives to ensure efficiency and compliance. Lead and mentor teams, fostering a high-performance culture through clear communication, goal-setting, and professional development initiatives. Analyze market trends, financial data, and industry benchmarks to inform decision-making and identify growth opportunities. Manage stakeholder relationships, negotiate contracts, and resolve conflicts to maintain productive partnerships. Prepare and present detailed reports, forecasts, and presentations to executives and key stakeholders to facilitate informed decision-making.
Craft, curate, and deliver compelling digital content across multiple online platforms to engage and expand our audience. Develop and implement content strategies that align with brand messaging and business objectives, ensuring consistency in tone, style, and quality. Collaborate with cross-functional teams, including marketing, design, and product development, to produce high-impact content such as articles, videos, social media posts, and newsletters. Monitor performance metrics to assess content effectiveness, refine approaches based on data insights, and optimize engagement and conversion rates. Stay current with industry trends, emerging platforms, and best practices in content creation to maintain a competitive edge. Requires a bachelor’s degree in communications, marketing, or a related field, along with at least three years of experience in digital content development or a related role. Proficiency in content management systems, SEO principles, and analytics tools is essential, as is the ability to work under deadlines while managing multiple projects simultaneously. Exceptional writing, editing, and storytelling skills are critical, along with a keen eye for detail and a deep understanding of target audiences.
Produce engaging short-form video content and high-quality photographs for various social media platforms, capturing them with a smartphone.
Provide support in the production of video content by utilizing accessible editing software to refine and enhance footage.
Compose engaging captions and social media posts in alignment with provided guidance and direction.
Assist with the implementation of a weekly content plan.
We are seeking a proficient Social Media Support Specialist to provide timely and effective assistance to our online community. This role involves addressing inquiries, resolving issues, and fostering positive interactions across various social media platforms. The ideal candidate will possess strong communication skills, a customer-centric approach, and the ability to maintain a professional demeanor under pressure. Responsibilities include monitoring accounts, responding to messages and comments, escalating complex concerns to the appropriate teams, and ensuring brand consistency in all communications. Additionally, the candidate should have experience with social media tools and a solid understanding of digital etiquette.
Approved content is published across various hospital digital platforms.
Handle routine inquiries while receiving appropriate supervision and guidance to ensure accuracy and adherence to established protocols.
Monitor basic performance indicators, including view counts and interaction levels.
Field Marketing professionals strategically plan, execute, and optimize localized campaigns to drive brand awareness, engagement, and conversions across specific geographic regions. They collaborate with cross-functional teams, including sales, product, and creative departments, to align marketing initiatives with business objectives. Responsibilities include managing event logistics, coordinating with external vendors, developing tailored marketing materials, and analyzing performance metrics to refine strategies. A bachelor’s degree in marketing, business, or a related field is required, along with 3+ years of experience in field marketing or a similar role. Strong project management, communication, and analytical skills are essential, as is the ability to thrive in a fast-paced, dynamic environment.
Facilitate and actively engage in community outreach initiatives and medical camp programs to enhance healthcare access and awareness among underserved populations.
Produce high-quality photographs and videography to document events comprehensively.
Support the dissemination of promotional materials to targeted audiences.
Requirements
A diploma or degree in marketing, communications, media, or a related field is required.
Proficiency in video recording and editing is essential for this role. Candidates must possess strong technical abilities to produce high-quality visual content and ensure seamless post-production processes. Experience with industry-standard editing software, such as Adobe Premiere Pro or Final Cut Pro, is required, along with a keen eye for detail to enhance storytelling through visuals. The ability to manage multiple projects efficiently while maintaining consistency in style and branding is also necessary.
Skilled in utilizing Instagram, Facebook, TikTok, and LinkedIn platforms proficiently.
Skilled in articulating ideas clearly and effectively, with the ability to engage and collaborate seamlessly across teams. Proficient in tailoring messages to diverse audiences, ensuring understanding and alignment on objectives. Demonstrates strong interpersonal skills, fostering productive relationships and resolving conflicts with diplomacy.
What We Are Looking For
We are seeking a dynamic and forward-thinking individual who thrives in innovative environments and takes initiative to drive projects forward. The ideal candidate will possess strong problem-solving skills and the ability to think outside the box to develop effective solutions. Responsibilities include collaborating with cross-functional teams to execute creative strategies, managing multiple priorities with efficiency, and contributing fresh ideas to enhance our organizational goals. Requirements include a proven track record of creativity, adaptability in fast-paced settings, and the capacity to inspire others through visionary thinking. Experience in [relevant field/industry] is preferred, along with excellent communication and leadership abilities to foster a culture of innovation and continuous improvement.
Eager to acquire new skills and adapt to guidance.
Skilled in adapting seamlessly to diverse environments, including clinical hospital settings and dynamic fieldwork scenarios.
Consistent in delivering weekly targets with reliability and precision.
Interested and eligible applicants are invited to submit their CVs via email to hr@pearlhospital.co.ke, with the job title clearly stated in the subject line.
Qualifications
BA/BSc/HND , Diploma
Experience Required
0 - 3 years
