Responsibilities in this role include overseeing key operational tasks, ensuring alignment with organizational goals while maintaining high standards of efficiency and accuracy. You will collaborate with cross-functional teams to implement strategies that drive performance improvements and address challenges proactively. The position demands strong analytical skills, meticulous attention to detail, and the ability to manage multiple priorities in a fast-paced environment. Additionally, you will be responsible for developing and executing plans, monitoring progress, and reporting outcomes to stakeholders. Qualifications include a minimum of five years of relevant experience, proficiency in industry-specific tools or software, and exceptional communication abilities to convey complex information clearly. This opportunity requires a proactive mindset, adaptability to changing demands, and a commitment to delivering measurable results.
The Senior Communications Officer, Campaigns, Africa Regional Office (ARE), will spearhead the conception and execution of cohesive communications campaigns tailored to prioritize key audiences, advancing the foundation’s strategic objectives throughout Africa.
The successful candidate will spearhead comprehensive campaign planning and implementation to enhance the foundation’s brand credibility and advance key priorities. In a matrixed structure, you will collaborate extensively with teams in the ARE, Communications Division, and Global Policy & Advocacy (GPA) to develop campaigns that are data-informed, locally relevant, and globally coherent. This position demands the capacity to lead interdepartmental efforts without formal authority, leveraging influence to unite stakeholders around a unified campaign strategy.
This position will focus on designing and implementing audience-centric campaign strategies and plans, crafting detailed creative and content briefs, mapping out audience journeys, and optimizing distribution channels to maximize reach. The successful candidate will collaborate extensively with cross-functional teams, including advocacy leads, country communication leads, content specialists, channel strategists, and media planners, to ensure cohesive alignment between strategic direction and tactical execution. Furthermore, you will work in tandem with the Measurement and Insights team to establish key performance indicators, facilitate message and creative testing, and extract actionable insights to enhance overall campaign effectiveness.
The role will be situated in Nairobi, Kenya, and will report directly to the Deputy Director of Content, Campaigns, and Digital for the Africa region.
What You’ll Do
Develop and oversee integrated campaign strategies, ensuring cohesive planning across multiple channels and platforms to maximize impact and reach.
Spearhead the creation and implementation of cohesive campaign strategies that support ARE priorities, emphasizing precise audience targeting, compelling narrative development, and well-defined objectives.
Leverage audience insights, research findings, and ongoing monitoring to develop strategic, data-driven campaign plans that effectively engage target demographics.
In collaboration with relevant teams, develop comprehensive strategies for channels, content, and engagement across owned, earned, and paid media platforms.
Compose campaign briefs and design strategic planning frameworks to direct seamless collaboration across all relevant functions.
Develop and oversee campaign-level financial plans to ensure optimal allocation and utilization of resources.
Assist in developing and refining ARE’s comprehensive communications and campaign framework, encompassing strategic planning methodologies and established operational cadences.
Campaign Implementation
The successful candidate will oversee the comprehensive rollout of promotional initiatives, ensuring seamless integration across all marketing channels. They will coordinate closely with creative, digital, and sales teams to align messaging, optimize performance metrics, and drive measurable engagement. Responsibilities include planning strategic timelines, managing budget allocations, and analyzing campaign data to refine future strategies. Strong analytical skills, proficiency in marketing analytics tools, and a proven track record in multichannel execution are required. Exceptional organizational abilities and the capacity to adapt to dynamic market conditions are essential for this role.
Execute comprehensive campaign management from initiation to completion across key markets and channels, maintaining strict adherence to strategic objectives and established deadlines.
Collaborate with multidisciplinary teams spanning communications, country offices, and global operations to ensure cohesive alignment and execution of strategic initiatives.
Collaborate effectively with key stakeholders across content, creative, earned, channel, and champion-building teams to guarantee execution aligns with strategic objectives while maintaining consistency and high standards of quality.
Provide strategic support during critical moments—such as leadership visits or major announcements—by developing and implementing cohesive, end-to-end campaign plans.
The role focuses on fostering meaningful connections with audiences to enhance their experience and engagement. It involves analyzing audience behaviors, preferences, and feedback to refine content and communication strategies. Responsibilities include developing and executing initiatives that drive interaction across various platforms, monitoring metrics to assess performance, and collaborating with cross-functional teams to align messaging with audience needs. A strong understanding of audience analytics and digital communication tools is essential, along with excellent interpersonal and strategic thinking skills to tailor approaches effectively. The position requires adaptability to evolving trends and a commitment to cultivating a responsive and engaged community.
Establish and leverage influential advocates while implementing strategic brand activation methods to effectively connect with and engage priority audiences during pivotal moments and across diverse platforms.
Collaborate with partners and external stakeholders to amplify the campaign’s reach and impact.
Help cultivate locally relevant narratives and content that connect meaningfully with diverse and ever-changing audiences.
Our role focuses on measuring performance metrics, extracting actionable insights from data, and refining strategies through continuous optimization.
Collaborate with Measurement & Insights teams to establish key performance indicators (KPIs) and develop strategic learning agendas to campaign initiatives.
Utilize data, analytics, and audience insights to fine-tune strategies and enhance performance metrics continuously.
Conduct comprehensive post-campaign evaluations and document key insights to guide upcoming strategic initiatives.
Develop and strengthen the empirical foundation for campaign strategies, enabling informed decision-making processes.
Your Experience
A Bachelor’s or Master’s degree in communications, marketing, or a closely related discipline is required.
With at least eight to ten years of senior-level expertise, you will have led integrated communications or marketing campaigns across global, regional, or multi-country settings—preferably in fast-paced, dynamic environments such as agencies or in-house roles.
Proven capability to convert audience insights into strategic, results-driven campaigns that drive engagement and conversion.
Demonstrates a strong track record of seamlessly blending paid, owned, and earned media channels to execute cohesive campaigns.
Proficiency in navigating the digital, social, and media ecosystems spanning various African markets is essential.
Accomplishes objectives through effective teamwork and persuasive communication, particularly within cross-functional or matrixed organizational structures.
Demonstrates superior written and verbal communication abilities, adept at distilling intricate concepts for varied audiences.
Collaborative experience with external partners, agencies, and stakeholders is required.
Experienced in driving projects to completion and overseeing initiatives with precision, adept at collaborating seamlessly across diverse global locations, internal teams, and external stakeholders.
Proficient in measuring, analyzing, and tracking the performance of campaigns through relevant metrics and analytics tools.
Fluent proficiency in both written and spoken English is essential.
Other Attributes
Comfortable navigating diverse cultural, geographic, and operational environments, this role requires culturally sensitive interactions with individuals from varied backgrounds, coupled with a strong dedication to development initiatives and a steadfast commitment to upholding the highest standards of personal integrity.
Able to undertake travel commitments, encompassing approximately 25-30% of the role, both domestically and internationally.
Qualifications
BA/BSc/HND , MBA/MSc/MA
Experience Required
8 - 10 years
