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Home Jobs Nairobi Coastal Region Sales Account Manager

Coastal Region Sales Account Manager

BIC  · Manufacturing / Production / FMCG

Full Time Nairobi
Nairobi
Deadline: 31 August 2026
Posted June 4, 2026

We are seeking a highly skilled and motivated individual to join our team in the role of [Job Title]. The ideal candidate must possess a minimum of [X] years of relevant experience in [specific field or industry], along with a proven track record in [key responsibility or skill]. A strong background in [specific area] is essential, and familiarity with [relevant tools, software, or methodologies] is highly preferred. Responsibilities will include [list key responsibilities in a clear, concise manner], ensuring alignment with both team and organizational objectives. The successful candidate will demonstrate exceptional problem-solving abilities, outstanding communication skills, and a commitment to delivering high-quality results in a fast-paced environment. Additional requirements include [list any certifications, education, or other qualifications]. This position offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a dynamic and collaborative workplace.

To oversee the sales and distribution of the company’s products and services to customers and consumers across a designated geographic region, driving consistent and profitable revenue growth. Responsible for the strategic allocation and management of sales resources to maximize both sales performance and profitability. Creates and executes targeted sales strategies and action plans aligned with the company’s broader corporate, sales, and marketing goals. Leads, inspires, and mentors Sales Agents to ensure the achievement of key sales targets and objectives.

The core duties associated with this position encompass a diverse range of strategic and operational tasks, including the development and implementation of comprehensive business strategies to drive organizational growth, the oversight of cross-functional teams to ensure alignment with company objectives, and the management of financial planning and analysis to optimize resource allocation. Additionally, the role requires the establishment and maintenance of key stakeholder relationships to foster collaboration and innovation, the identification of emerging market trends to capitalize on new opportunities, and the leadership of project initiatives from inception to completion while adhering to established timelines and budgets.

Sales professionals will engage with clients across designated markets in the East African region, ensuring comprehensive coverage and strong customer relationships within assigned territories.

To consistently meet or exceed monthly sales volume and revenue goals across all three product categories—Stationery, Lighters, and Shavers & Shaving Preparations—while driving performance excellence.

To successfully execute agreed-upon Key Account promotions and marketing strategies, meticulous planning and seamless coordination are essential. This role demands rigorous adherence to negotiated terms while driving impactful, high-visibility campaigns.

To successfully oversee third-party Sales and Merchandising Agents, guaranteeing the attainment of sales targets, key trade promotions, and in-store forward share objectives.

To optimize cost efficiency in sales call coverage, we will implement strategies that deliver the necessary service levels to enhance customer sales and regional profitability.

Effectively overseeing the Sales Agents to ensure seamless execution of established sales targets, promotional initiatives, and marketing objectives at the store level.

Professionally executed management of all negotiated promotions during the Mini-Major Back to School and Shaver/Lighter promotional periods ensures their seamless and accurate deployment.

The incumbent will be responsible for preparing and submitting essential sales and market intelligence reports, including trade surveys, sales contact reports, in-store audits, daily and weekly reports, competitor activity reports, promotional analysis reports, as well as documentation on new products and forward share.

Foster and strengthen enduring trade connections with pivotal clients, while simultaneously pursuing new customer relationships and sales prospects within the designated territory.

Identify avenues to enhance both the numeric and weighted distribution of current and new products within the target customer segments. Maintain a deep comprehension of consumer requirements and industry developments while closely monitoring competitor actions and emerging product innovations.

By expanding expertise, this role participates in learning initiatives, reviews industry literature, and cultivates professional connections to enhance career development.

Measures critical to evaluating performance include metrics that track efficiency, productivity, and goal attainment across key operational areas. These indicators provide data-driven insights to assess progress toward strategic objectives, identify areas needing improvement, and ensure alignment with organizational targets. Regular monitoring of these KPIs supports informed decision-making and drives continuous enhancement of processes and outcomes.

To consistently meet or exceed the established strike rate targets for the designated DSRs.

You are responsible for meeting sales and coverage targets established for assigned Field Sales Representatives (FSRs).

Ensure that designated stockists maintain the necessary SKUs and perform monthly replenishments.

Ensure that all assigned merchandised outlets consistently meet the 80% On-Shelf Availability (OSA) target.

Seeking a highly motivated professional to fill this critical role, requiring a minimum of five years of relevant experience in a similar position. The ideal candidate will possess strong analytical skills, exceptional communication abilities, and proficiency in industry-specific software tools. Duties include conducting detailed market research, developing strategic plans, and overseeing project execution from inception to completion. Additionally, the position demands meticulous attention to detail, the capacity to work under tight deadlines, and a collaborative approach to team-based initiatives. A bachelor’s degree in a related field is mandatory, while advanced certifications or advanced degrees are highly desirable.

Academic and professional qualifications must include a relevant degree or equivalent professional experience in the specified field, supported by certifications or credentials where applicable. Candidates should demonstrate a strong academic background with a minimum of a bachelor’s degree, though advanced degrees are often preferred for senior roles. Professional experience should align with the job requirements, showcasing progressively responsible roles and a track record of achieving measurable results. Additionally, specialized training, license, or industry-recognized qualifications may be necessary to fulfill the position’s demands.

Earn a Diploma or Degree in Sales and Marketing—or a closely aligned discipline—from a reputable higher-education institution.

Seasoned professional experience is required, encompassing a minimum of three years in a relevant field, with a proven track record of delivering impactful results. Candidates should possess strong analytical, communication, and problem-solving skills, along with the ability to work effectively in a fast-paced, collaborative environment. Proficiency in industry-standard software and tools is essential, as is the capacity to manage multiple priorities while maintaining attention to detail. The ideal applicant will demonstrate adaptability, leadership potential, and a commitment to continuous professional development.

With a minimum of two years of sales expertise in the Fast-Moving Consumer Goods or Office Products sector, candidates should demonstrate a proven track record in driving revenue growth and meeting sales targets.

A strong familiarity with Microsoft Office Suite is essential for this role.

Proactively seeks to enhance technical expertise through ongoing education and practical experience, demonstrating a commitment to professional growth. Exhibits strong analytical and problem-solving capabilities, consistently delivering solutions that align with organizational objectives. Maintains a high degree of adaptability to evolving industry standards, technologies, and methodologies. Demonstrates exceptional communication skills, both verbally and in writing, to effectively collaborate with cross-functional teams. Ensures adherence to best practices, compliance requirements, and ethical standards in all professional activities. Possesses the ability to prioritize tasks efficiently while managing multiple projects under tight deadlines.

Established and maintained professional selling relationships with wholesalers, franchisers, and retailers to drive business growth and ensure market penetration.

Strong organizational abilities, effective communication, and demonstrated leadership capabilities are essential for this role.

Proven expertise in negotiation and conflict resolution techniques is essential, with a strong ability to mediate disputes effectively and foster collaborative solutions. The ideal candidate must demonstrate refined interpersonal skills to navigate complex interpersonal dynamics, ensuring alignment with organizational goals while maintaining productive working relationships. Proficiency in identifying underlying issues, facilitating constructive dialogue, and implementing sustainable agreements is required to uphold professional standards and drive positive outcomes.

Proven skill in discovering untapped markets and prospective clients is essential.

Delivers polished and impactful presentations with clarity and confidence, tailoring content to resonate with diverse audiences and ensuring key messages are communicated effectively. Demonstrates strong public speaking abilities, engaging listeners through compelling narratives and persuasive delivery. Maintains poise under pressure, adapting tone and pacing to suit different settings—whether formal or informal, virtual or in-person. Leverages visual aids and multimedia tools to enhance understanding and retention of information. Required to prepare thoroughly, rehearse key points, and anticipate potential questions or objections.

Foster and leverage cooperative partnerships to support the achievement of organizational objectives and targets, contributing to shared success while exchanging insights and resources without dependence on positional power.

Consistently demonstrates the ability to manage time efficiently by completing assignments in a timely manner while maintaining a high level of organization throughout all tasks.

Seasoned professionals with exceptional mentoring and coaching abilities are sought to guide and develop team members. The ideal candidate will possess strong interpersonal skills to inspire and motivate individuals, fostering both personal and professional growth. Responsibilities include providing constructive feedback, setting clear development goals, and creating a supportive environment that encourages continuous learning and improvement.

A collaborative professional who excels in both teamwork and leadership, capable of taking initiative and guiding others with confidence.

Qualifications

BA/BSc/HND , Diploma

Experience Required

2 years

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