The Role
As a key leadership position, this role oversees one of the company’s most critical business drivers: driving customer acquisition, fostering long-term retention, and maximizing lifetime value for Green spoon.
You will be responsible for overseeing and optimizing the entire growth ecosystem, encompassing acquisition, retention, customer experience, campaign management, customer journey mapping, performance marketing, lifecycle marketing, strategic partnerships, assortment optimization, and innovative commercial strategies. This role will drive the next phase of growth by identifying and implementing scalable solutions across these key areas.
This position is designed for individuals who transcend mere campaign management, requiring a strategic thinker capable of evaluating the entire customer journey to identify prime opportunities and develop systems that harness their full potential.
You’ll spearhead a cross-functional team comprising marketing analysts, designers, and promoters while collaborating extensively with product, technology, commercial, operations, finance, and customer service departments.
This position is designed to transform campaign-driven growth into a structured, scalable operating system.
Overseeing key responsibilities include managing project timelines, coordinating cross-functional teams, and ensuring adherence to quality standards throughout all deliverables. Additionally, the role involves conducting thorough risk assessments, implementing robust mitigation strategies, and maintaining clear communication with stakeholders to align expectations. The position requires meticulous attention to detail in documentation, proactive problem-solving to address unforeseen challenges, and a commitment to continuous process improvement. Proficiency in industry-specific tools and methodologies is essential, along with the ability to analyze performance metrics and generate actionable insights.
Develop and implement scalable strategies to acquire high-quality customers through a diverse range of channels, including paid media, organic growth, partnerships, referrals, offline activations, and emerging growth opportunities.
Drive customer retention and foster repeat purchases by managing the post-purchase experience from the initial order onward. Enhance second-order conversion rates, boost 30-day engagement, increase repeat purchase frequency, and reactivate inactive customers to maximize long-term customer value.
Performance marketing entails overseeing and optimizing campaigns across Google Ads, Meta, email, WhatsApp, app channels, and other high-potential platforms. Your role will involve identifying the most effective strategies, pinpointing underperforming areas, and reallocating resources to maximize returns.
Lifecycle marketing involves crafting and optimizing customer journeys across platforms like Breve and other tools. This includes developing welcome flows, second-order flows, reactivation flows, win-back journeys, category journeys, loyalty journeys, and customer education initiatives to enhance engagement and retention.
Ensure our offering is compelling and well-positioned across diverse customer segments by clearly articulating its value through convenience, premium quality, health-conscious options, competitive pricing, attractive discounts, an extensive supermarket selection, and tailored category-specific benefits.
Growth analytics involves monitoring key performance indicators such as customer acquisition cost, conversion rates, retention, repeat purchases, second-order frequency, average order value, purchase frequency, customer lifetime value, return on ad spend, campaign payback periods, churn, and reactivation efforts. The role requires translating data insights into actionable strategies.
Develop a robust testing framework to evaluate hooks, offers, landing pages, emails, advertisements, and customer communications. Enhance the team’s ability to iterate quickly and scale successful initiatives.
Enhance product and customer experience by collaborating with tech and product teams to identify and eliminate friction points throughout the customer journey. Focus areas include optimizing checkout processes, refining search functionality, improving app interactions, enhancing landing pages, streamlining category discovery, simplifying payment flows, and boosting repeat purchase rates.
Identify strategic opportunities across products, categories, and business segments to drive growth by attracting new customers or expanding the existing customer base. Collaborate with the commercial team to transform these insights into targeted campaigns and compelling offers.
Cultivate strategic partnerships and explore innovative distribution channels to attract high-value customers at optimal acquisition costs. Continuously evaluate and test emerging channels while maintaining operational discipline.
Seeking a highly skilled professional with a proven track record in [industry/field], equipped with [specific degree or certification, if applicable] and a minimum of [X years] of relevant experience. Exceptional problem-solving abilities and a strong aptitude for [specific skill, e.g., data analysis, project management] are essential. The ideal candidate will demonstrate proficiency in [specific software/tool] and exhibit excellent communication skills, both written and verbal. Familiarity with [relevant regulations, standards, or methodologies] is advantageous. Must possess the ability to work independently, manage priorities effectively, and adapt to evolving project demands in a fast-paced environment.
We are seeking candidates with a minimum of five years of professional experience for this managerial position.
You demonstrate an entrepreneurial mindset, approaching challenges with creativity and strategic foresight to uncover and leverage opportunities. Your competitive drive compels you to persist until objectives are fully achieved, not merely until fatigue sets in.
You demonstrate a growth mindset by viewing challenges as opportunities for development, extracting valuable lessons from setbacks, and proactively pursuing avenues for continuous improvement. With a sharp, results-driven focus, you prioritize high-impact actions that drive meaningful progress.
Established expertise in accelerating user acquisition and retention through a deep comprehension of marketing funnel principles and industry-leading methodologies.
Versatile professionals with strong analytical and data-driven decision-making abilities, adept project management expertise, sharp problem-solving acumen, meticulous attention to detail, and polished communication and presentation skills are sought after.
A strong enthusiasm for culinary arts, coupled with a drive to challenge and transform conventional approaches, drives this role.
Proven ability to cultivate strong interpersonal relationships across all levels of the organization, serving as both a trusted advisor and a dedicated mentor to colleagues.
Having prior experience collaborating with a luxury brand catering to discerning clientele would be advantageous.
A background in a comparable growth-oriented position within the e-commerce sector or an allied industry would be advantageous.
Proficiency in fast-paced environments, including strategy consulting, startups, scale-ups, or investment banking, would be advantageous.
Proficiency in working within diverse, multicultural environments is advantageous, particularly when having prior international experience.
Qualifications
BA/BSc/HND
Experience Required
5 years
