We are seeking a skilled professional to join our team in a dynamic capacity. This position requires a candidate with a proven track record in [industry/field], supported by [number] years of relevant experience. The ideal candidate will possess strong analytical abilities, exceptional communication skills, and the capacity to thrive in a fast-paced environment. Key responsibilities include [list responsibilities], with an emphasis on delivering measurable results. Proficiency in [specific tools/software] and a solid understanding of [relevant methodologies/standards] are essential. Additionally, the role demands meticulous attention to detail, the ability to collaborate effectively across departments, and a commitment to continuous improvement.
This position diverges from conventional office-based marketing responsibilities, offering a dynamic and unconventional work environment distinct from traditional corporate settings.
The ideal candidate will drive Picana’s market presence, ensuring high visibility and commercial success by executing strategic trade programs, dynamic activations, compelling merchandising, enhanced chilled visibility, and robust field marketing initiatives.
This position demands a strong field-oriented professional with expertise in FMCG beverage execution, route-to-market strategies, retail visibility enhancement, and consumer behavior analysis.
Key responsibilities include managing day-to-day operations, overseeing project execution, and ensuring alignment with organizational goals. Primary duties involve coordinating team efforts, monitoring progress, and maintaining high standards of efficiency and compliance. Additional tasks entail developing and implementing strategic initiatives, analyzing performance metrics, and fostering a collaborative work environment. The role requires strong leadership, problem-solving skills, and a proactive approach to addressing challenges. Ensuring clear communication, streamlining workflows, and driving continuous improvement are also essential components of this position.
We focus on enhancing product visibility and optimizing in-store presence through strategic trade marketing initiatives and meticulous retail execution. This role requires collaboration with sales teams, retailers, and key stakeholders to develop and implement promotional strategies that drive product availability and maximize sales opportunities. Candidates must possess strong analytical skills to assess market trends and evaluate campaign performance, alongside exceptional communication abilities to negotiate effectively with partners and ensure seamless execution of marketing plans. Proficiency in data analysis tools and a deep understanding of retail dynamics are essential for success in this position.
Maximize brand presence across a diverse network of retail environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the strategic positioning, stability, and optimal display of refrigeration units, shelves, product arrangements, and point-of-sale signage to enhance accessibility and customer engagement.
Design and implement in-store promotional campaigns and retail engagement initiatives to drive customer interest and boost sales performance.
Perform routine outlet evaluations to assess visibility, stock rotation, competitor actions, and adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand outlet reach.
The role is focused on implementing brand strategies through various marketing initiatives and promotional activities to enhance brand visibility and engagement. Key responsibilities include planning and executing marketing campaigns, managing promotional events, and ensuring brand consistency across all touchpoints. The ideal candidate will have experience in brand management, event coordination, and marketing strategy development, with a strong ability to collaborate across teams and drive measurable results. Proficiency in marketing tools, data analysis, and project management is essential, along with excellent communication and organizational skills.
Develop and oversee sampling initiatives, including beach promotions, supermarket tastings, sports sponsorships, and community events, ensuring thorough planning and flawless execution.
Coordinate the strategic placement of branded coolers and chillers to maximize brand visibility and engagement in targeted locations.
Craft grassroots marketing initiatives designed to enhance brand visibility and encourage product trial among target audiences.
Maintain uniform and reliable performance across every consumer-facing interaction and channel.
Social Media & Content Coordination
We seek a dynamic professional to oversee social media strategy and content development, ensuring consistent brand messaging across all digital platforms. The role involves creating, curating, and scheduling engaging posts while monitoring performance metrics to refine outreach efforts. Responsibilities include collaborating with marketing teams to align content with campaign goals, managing community interactions, and adapting to evolving digital trends. Strong analytical skills and a passion for storytelling are essential, along with proficiency in content management systems and social analytics tools. Familiarity with SEO best practices and paid social advertising is a plus.
Develop and oversee a diverse range of social media content, such as engaging reels, high-quality lifestyle photography, compelling product shoots, immersive hospitality content, and dynamic field activity coverage.
Ensure brand messaging and visual identity remain consistent across platforms
Collaborate effectively with external designers, photographers, and creative agencies as needed to achieve project objectives.
We seek a dynamic Commercial Performance Analyst to drive revenue growth and operational efficiency by leveraging data-driven insights. The ideal candidate will evaluate sales trends, monitor key performance indicators, and identify opportunities to optimize commercial strategies. They will collaborate with cross-functional teams to implement actionable recommendations, ensuring alignment with organizational objectives. Proficiency in financial modeling and advanced Excel is essential, along with experience in market analysis and performance tracking. The role requires strong analytical skills, strategic thinking, and the ability to communicate complex findings clearly. A bachelor’s degree in finance, business, or a related field is preferred, and prior experience in a performance-driven commercial role is highly advantageous.
Track market demand patterns and deliver timely insights regarding consumption trends.
Monitor SKU performance and analyze sales activity at the outlet level.
Evaluate retail and Korea channels to uncover strategic growth opportunities and expand market presence.
To design and implement strategies aimed at boosting repeat purchases and enhancing customer engagement.
Strong candidate must have at least five years of experience in a relevant field and a bachelor’s degree or higher in a related discipline. Must possess excellent communication skills, both written and verbal, and demonstrate proficiency with industry-specific software tools. Familiarity with project management methodologies is required, along with a proven ability to meet tight deadlines. Exceptional problem-solving skills and a collaborative mindset are essential to thrive in this role.
With a minimum of three years in a relevant field, candidates should possess hands-on experience in related roles. Familiarity with industry-standard tools, methodologies, or frameworks is highly desirable. Prior involvement in similar projects or initiatives is a strong asset. Exposure to key processes, systems, or technologies within the industry will be taken into consideration.
With a minimum of three to seven years of hands-on experience in the fast-moving consumer goods (FMCG) sector, particularly within beverages—such as dairy, alcoholic drinks, energy beverages, or other consumer-facing product categories—you bring a proven track record of navigating dynamic industry challenges.
Experienced in trade marketing strategies and proficient in implementing retail execution plans.
Professional experience in supermarket operations, distribution networks, fuel station management, and Korea (Hotels, Restaurants, and Cafés) supply chains is required.
Executes activations and visibility campaigns with a track record of success.
Candidate Profile
We seek a candidate who demonstrates:
Highly energetic and execution-focused
Commercially astute and performance-oriented, with a proven track record of driving revenue growth and market expansion. This individual thrives in competitive environments, consistently delivering measurable results through strategic decision-making and relentless execution. Their approach combines analytical rigor with a proactive mindset to capitalize on opportunities and exceed business objectives.
Able to dedicate substantial periods to market engagement with ease and confidence.
Committed to enhancing the visibility and impact of consumer brands within the retail sector, this role demands a deep appreciation for brand strategy and market presence.
Proven expertise in cultivating and maintaining stakeholder relationships, coupled with adept field coordination capabilities, ensures seamless operational alignment and effective collaboration across teams and external partners.
Creative yet pragmatic, this role demands a blend of imaginative thinking and grounded problem-solving skills. The ideal candidate will balance innovative ideas with feasible execution, ensuring that solutions are both original and viable within existing constraints.
We will track and evaluate key performance indicators to assess your effectiveness in this role, ensuring alignment with organizational objectives. Your performance will be measured against specific metrics, which include productivity levels, quality of work, and adherence to deadlines. Additionally, you will be responsible for monitoring and reporting progress on these KPIs to relevant stakeholders on a regular basis.
Enhanced distribution of refrigerated retail outlets has been observed, necessitating a strategic expansion in our network of chilled product distribution points to meet evolving consumer demand and market opportunities. This initiative requires a dynamic approach to assess market potential, identify high-potential locations, and establish partnerships with retailers to secure prime shelf space for perishable goods. The role involves collaborating with cross-functional teams, including sales, logistics, and market research, to ensure seamless execution while maintaining product integrity and freshness throughout the supply chain.
Enhanced retail presence and optimal shelf space allocation are achieved through strategic planning and execution. This involves meticulously analyzing product placement to maximize visibility and ensure strategic facings, thereby driving consumer engagement and sales performance.
Expanded market demand has resulted in a higher frequency of new and recurring purchase orders, necessitating enhanced production planning and supply chain coordination to meet elevated customer requirements.
Accomplishes activations and campaigns with excellence by meticulously planning, coordinating, and overseeing their execution to ensure optimal performance and impact.
Expansion of horeca and modern trade visibility
Ensuring uniformity in brand representation across all customer interaction channels remains a critical objective.
Join us and become part of a dynamic team committed to excellence and innovation in [industry/sector]. We offer a supportive work environment where collaboration and professional growth are encouraged, enabling you to make meaningful contributions to our mission. If you are seeking a role that challenges your skills while providing opportunities for advancement, we invite you to explore how your expertise aligns with our needs. Competitive compensation, comprehensive benefits, and a culture that values work-life balance are among the advantages of joining our organization.
Seize the chance to contribute to the expansion and modernization of a genuine Kenyan beverage brand.
Strong manufacturing and fruit-processing foundation already in place
There are substantial opportunities for expansion within both the retail and hospitality sectors.
Join us in charting the course for a distinguished coastal brand deeply rooted in heritage, where your contributions will help define its evolving legacy and future trajectory.
Prospective applicants are invited to submit their résumé along with a concise cover note to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
