Job Summary
The Creative Lead will spearhead the conception, implementation, and delivery of engaging creative content across radio, digital channels, live events, and marketing campaigns for Capital FM. This position is tasked with fostering cutting-edge, premium, and strategically sound creative approaches that elevate audience interaction, reinforce brand identity, and support revenue expansion.
Oversee and execute a range of critical duties to ensure operational excellence and organizational success. Develop and implement strategic initiatives to enhance productivity, efficiency, and overall performance. Collaborate closely with cross-functional teams to align goals, streamline processes, and foster a culture of continuous improvement. Monitor key performance indicators to assess progress and identify opportunities for optimization. Provide leadership and guidance to team members, promoting professional growth and accountability. Ensure compliance with industry regulations, company policies, and best practices. Manage resources effectively to meet project deadlines and deliver high-quality outcomes. Serve as a point of contact for stakeholders, addressing inquiries and facilitating clear communication.
Develops and executes comprehensive strategic plans to drive organizational growth and enhance competitive positioning. Conducts in-depth market analyses, evaluates industry trends, and assesses internal capabilities to identify opportunities and mitigate risks. Collaborates with senior leadership to align business objectives with long-term vision, ensuring sustainable success. Monitors key performance indicators, adjusts strategies as needed, and presents findings to stakeholders to inform decision-making. Requires a bachelor’s degree in business, finance, or a related field, along with 5+ years of experience in strategic planning or a similar role. Strong analytical, communication, and leadership skills are essential for driving cross-functional initiatives and fostering a culture of innovation.
Formulate and execute innovative strategies that are fully aligned with Capital FM’s business goals and brand identity.
To stay ahead of the curve, analyze emerging media landscapes, content shifts, technological advancements, and evolving audience behaviors, then translate these insights into strategic programming decisions, targeted campaigns, and innovative solutions.
Assist in the development and execution of yearly content, programming, and brand strategy initiatives.
Deliver innovative strategic direction to uphold Capital FM’s prominence as a premier lifestyle and media brand.
We are seeking a skilled professional to oversee content creation and production, ensuring high-quality, engaging materials are developed and delivered on schedule. The role involves researching, drafting, and refining content across various formats, including articles, videos, and multimedia assets. Proficiency in content management systems, SEO best practices, and multimedia tools is required, along with a keen eye for detail and strong project management abilities. Responsibilities include collaborating with cross-functional teams, managing content calendars, and adhering to brand guidelines while meeting deadlines. Creativity, adaptability, and a passion for storytelling are essential to drive audience engagement and achieve strategic objectives.
Oversee the development, scripting, and execution of on-air, digital, and experiential content from initial concept through final production.
Maintain uniformity in brand voice, tone, and editorial guidelines across every communication platform.
Responsibilities include conducting thorough quality assessments and granting final approval for all creative materials before they are released or aired.
Oversee production schedules and deadlines to guarantee prompt and effective delivery of projects.
Campaign and Commercial Support specialists play a pivotal role in driving marketing initiatives and ensuring seamless execution of promotional activities. They collaborate closely with cross-functional teams to develop strategic campaign plans, coordinate advertising efforts, and optimize commercial performance. Responsibilities include managing campaign timelines, analyzing market trends, and providing actionable insights to enhance customer engagement and revenue growth. Additionally, they oversee budget allocation, monitor deliverables, and ensure adherence to brand guidelines while supporting product launches and promotional events. Strong analytical skills, project management expertise, and proficiency in marketing tools are essential for success in this role.
Collaborate closely with commercial teams to develop client-centric creative solutions.
Transform client briefs into innovative, insight-based creative concepts that resonate with Capital FM’s target audience and uphold the station’s brand identity.
Create innovative concepts for branded content, strategic sponsorships, impactful advertising campaigns, and engaging intellectual property (IP) events.
Guarantee that all commercial implementations provide tangible benefits to clients without compromising the integrity of the programming.
Digital Content Management involves the strategic organization, oversight, and optimization of digital assets to ensure efficient accessibility, usability, and alignment with business objectives. This role requires proficiency with content management systems, metadata standards, and digital asset management tools to streamline workflows and enhance collaboration. Responsibilities include curating, tagging, and archiving digital content, as well as implementing governance policies to maintain data integrity and compliance with industry regulations. Strong analytical skills are essential for evaluating content performance, identifying trends, and recommending improvements to maximize engagement and ROI. Excellent communication abilities are needed to liaise with cross-functional teams, including marketing, IT, and creative departments, to deliver cohesive and high-quality digital experiences.
Develop and execute the station’s digital content strategy, spanning social media, streaming services, and emerging platforms.
Work collaboratively with digital teams throughout the ideation phase to ensure content is optimized for social media platforms.
Analyze content performance through analytics and audience insights, identifying opportunities for enhancement and implementing necessary optimizations to drive improved engagement and effectiveness.
Ensure the timely and consistent publication of content according to established schedules.
Craft imaginative and cohesive event concepts, ensuring each production aligns with brand identity and strategic objectives. Develop and oversee the execution of innovative visual and experiential designs, from initial ideation through final implementation. Collaborate closely with cross-functional teams, including marketing, production, and technical staff, to seamlessly integrate creative vision with logistical and technical feasibility. Lead creative briefings, concept presentations, and design reviews to secure stakeholder alignment and approval. Monitor industry trends and emerging technologies to incorporate cutting-edge solutions that elevate event impact and audience engagement. Manage multiple projects concurrently, delivering high-quality, on-brand deliverables within defined timelines and budget constraints.
Offer innovative direction and strategic oversight for events, activations, and experiential marketing initiatives.
Craft innovative event themes, design immersive audience experiences, and conceptualize visually compelling storytelling frameworks.
Collaborate effectively with both internal and external production teams to facilitate smooth and efficient operational flow.
Develop and present creative ideas designed to engage and establish brand collaborations.
Develop and deliver compelling pitches and proposals to secure new business opportunities and partnerships. Collaborate with cross-functional teams to craft persuasive and tailored proposals that align with client needs and organizational objectives. Conduct thorough research on target markets, competitors, and industry trends to identify strategic advantages and differentiate offerings. Ensure all proposals adhere to brand guidelines and maintain a consistent, professional tone. Manage the end-to-end proposal development process, from initial concept to final submission, while meeting strict deadlines and budget constraints.
Craft persuasive creative proposals and deliver polished presentations for clients and partners.
Translate campaign concepts into visually compelling presentations that effectively convey value propositions, anticipated impact, and alignment with target audiences.
Transform Capital FM’s distinctive strengths — including its notable on-air personalities, unparalleled influence in music, expansive audience network, and valuable intellectual properties — into revenue-generating initiatives.
Develop and oversee integrated marketing campaigns that seamlessly blend multiple channels and tactics to deliver cohesive messaging and maximize impact. Collaborate with cross-functional teams—including creative, digital, media, and analytics—to ensure alignment with brand objectives and campaign goals. Manage the end-to-end campaign lifecycle, from strategic planning and creative development to execution, monitoring, and performance analysis. Utilize data-driven insights to optimize campaign elements, refine targeting, and enhance ROI. Monitor key performance indicators (KPIs) to evaluate success and report on results to stakeholders, providing actionable recommendations for future improvements. Ensure all campaign activities comply with brand guidelines, regulatory standards, and budget constraints while driving measurable engagement and conversion outcomes.
Design integrated solutions that blend radio, digital, experiential, and on-ground assets to deliver cohesive and impactful campaigns.
Guarantee that client messaging maintains its genuineness and blends seamlessly into shows, segments, and campaigns.
Responsible for managing the implementation of campaigns to guarantee consistency with creative vision, brand identity, and commercial goals.
Bachelor’s degree in finance, accounting, or a related field required, with a minimum of five years of progressive experience in financial management or similar roles. Strong proficiency in financial analysis, reporting, and strategic planning is essential, along with expertise in budgeting, forecasting, and financial modeling. Candidates must demonstrate exceptional analytical skills, attention to detail, and the ability to interpret complex financial data. Experience with ERP systems, advanced Excel, and ERP software (e.g., SAP, Oracle) is highly desirable. Exceptional communication and leadership abilities are necessary to collaborate with cross-functional teams and present insights to stakeholders. Proficiency in GAAP and regulatory compliance is required. Candidates should possess a proven track record of driving financial efficiency and supporting executive decision-making.
A bachelor’s degree in Communications, Media Studies, Marketing, Journalism, or a closely related discipline is required.
A minimum of four to seven years of professional experience in a creative capacity within media, advertising, entertainment, or a closely related field is required.
Seasoned professionals with a strong track record in content creation, strategic planning, campaign execution, and leading cross-functional teams are encouraged to apply.
With a proven track record of collaborating effectively with commercial clients, you will develop and deliver integrated media solutions tailored to their unique needs.
Personal Attributes
Exceptional ability to lead teams and manage personnel effectively.
A dynamic thinker who thrives on innovation and consistently delivers creative solutions, demonstrating a forward-thinking and problem-solving approach.
Proven ability to communicate effectively, deliver engaging presentations, and interact professionally with diverse stakeholders.
Proven expertise in coordinating tasks, resources, and timelines to ensure projects are completed efficiently and effectively.
Commercially mindful and committed to achieving measurable outcomes.
Maintaining a professional attitude, demonstrating a robust work ethic, and exhibiting unwavering reliability are essential qualities for this role.
Adaptable professionals who excel in dynamic, high-speed media settings by demonstrating proactive initiative and resilience will thrive in this role. The ideal candidate must embrace flexibility while maintaining a strong capacity to perform under pressure in a rapidly evolving industry landscape.
Comprehensive Competency Development is a key requirement for this role. Candidates must demonstrate proficiency in critical thinking, problem-solving, and effective communication skills. A proven ability to collaborate within cross-functional teams and manage multiple priorities simultaneously is essential. Strong organizational competencies, including meticulous attention to detail and time management capabilities, are mandatory. Familiarity with industry-specific tools and technologies, as well as a commitment to continuous professional development, is also required. Prior experience in a similar position and a track record of delivering measurable results are highly valued.
Proven expertise in crafting compelling narratives, developing engaging scripts, and providing innovative creative direction.
Demonstrates exceptional proficiency in both oral and written communication.
Proficient in strategizing content, overseeing production processes, and implementing marketing campaigns effectively.
Proficient in radio broadcasting, digital media platforms, social networks, and audience engagement tactics.
Broadcast, production, and creative software tool proficiency is required.
Proven capability to oversee several projects concurrently while ensuring all deadlines are met with precision and efficiency.
Exceptional abilities in cross-functional teamwork and cultivating productive relationships with key stakeholders are essential.
Cultivated awareness of cultural nuances and attentiveness to diverse audience perspectives are essential for this role.
Visionary professional embodying a transformative and pioneering approach to media, characterized by creative ingenuity and a forward-thinking perspective.
Forward your updated curriculum vitae, accompanied by a concise yet impactful portfolio, to hr@capitalfm.co.ke.
We are seeking an innovative and dynamic Creative Lead to spearhead our creative initiatives and drive impactful visual and conceptual development across various projects. In this role, you will oversee a talented team of creatives, fostering a collaborative and inspiring environment that nurtures creativity and excellence. Your responsibilities will include guiding the creative direction, developing and executing innovative strategies, and ensuring alignment with brand identity and business objectives. The ideal candidate will possess a strong portfolio demonstrating leadership in creative fields, exceptional conceptual and design skills, and a proven track record of managing high-performing teams. Proficiency in industry-standard software, outstanding communication abilities, and a passion for fostering creative growth are essential. This position requires at least five years of relevant experience in a leadership capacity, along with the ability to inspire and motivate teams to achieve exceptional results.
Qualifications
BA/BSc/HND
Experience Required
4 - 7 years
