Experienced professionals are sought to fill this pivotal position, offering a dynamic opportunity to leverage their expertise in a challenging and rewarding environment. The ideal candidate will possess a proven track record of success in a similar role, demonstrating exceptional skills in [specific skills or areas, e.g., project management, data analysis, team leadership]. Responsibilities include overseeing key operations, developing strategic initiatives, and collaborating with cross-functional teams to achieve organizational objectives. Strong analytical abilities, effective communication, and a commitment to excellence are essential for thriving in this role.
This position diverges from conventional office-based marketing positions.
The ideal candidate will drive significant market visibility, engagement, and commercial success for Picana by implementing robust trade execution strategies, dynamic activations, strategic merchandising, optimized chilled visibility, and proactive field marketing initiatives.
This position entails significant fieldwork and demands expertise in FMCG beverage execution, route-to-market strategies, retail visibility optimization, and consumer behavior analysis.
Oversee a range of critical duties that include managing project timelines, coordinating cross-functional teams, and ensuring deliverables meet quality standards. Develop and implement strategic plans to optimize workflow efficiency while maintaining clear communication with stakeholders at all levels. Monitor progress through regular updates and performance metrics, identifying and addressing potential risks or bottlenecks proactively. Collaborate with leadership to align initiatives with organizational goals and foster a culture of accountability and continuous improvement. Additionally, mentor junior team members, providing guidance and support to enhance their professional growth and productivity.
Trade Marketing & Retail Execution professionals are responsible for developing and implementing strategic plans to enhance product visibility and drive sales within retail channels. They collaborate closely with sales teams, retailers, and key stakeholders to ensure optimal product placement, merchandising, and promotional activities that align with brand objectives. Additionally, they analyze market trends, monitor competitor performance, and leverage data-driven insights to optimize trade marketing strategies. Strong analytical, communication, and negotiation skills are essential, along with a deep understanding of retail dynamics and consumer behavior. A bachelor’s degree in marketing, business, or a related field is typically required, and prior experience in trade marketing or sales is advantageous.
Deliver strategic retail visibility initiatives across an expansive network, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the refrigerator is positioned securely and strategically while optimizing shelf layouts, display arrangements, and point-of-sale visibility for maximum effectiveness and customer engagement.
Design, implement, and oversee dynamic in-store promotional campaigns and retail engagement initiatives to drive customer interaction and boost sales performance.
Perform routine evaluations of retail outlets to assess visibility levels, inventory turnover, competitor actions, and adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance product off-take and expand market reach.
Brand Execution & Activations encompass the strategic implementation of marketing initiatives to enhance brand visibility, engagement, and market presence. This role involves collaborating with cross-functional teams to develop and execute campaigns that align with brand guidelines while driving consumer connection and loyalty. Key responsibilities include overseeing brand activations, managing promotional events, and analyzing performance metrics to refine strategies. The ideal candidate should possess strong project management skills, creativity, and a deep understanding of consumer behavior. Proficiency in marketing analytics tools and prior experience in brand management are essential requirements.
Plan and implement sampling initiatives, coastal engagements, in-store tastings, athletic event sponsorships, and community gatherings.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and brand exposure in key locations.
Craft grassroots marketing initiatives designed to enhance visibility and drive trial among target audiences.
Deliver uniform excellence in execution across every consumer interaction point.
We are seeking a skilled Social Media & Content Coordinator to manage our digital presence across various platforms, ensuring consistent branding and engaging content. The ideal candidate will have a proven track record in developing and executing social media strategies, creating compelling content, and analyzing performance metrics to optimize reach and engagement. Responsibilities include curating and scheduling posts, collaborating with cross-functional teams, and staying updated on industry trends. Proficiency in social media management tools, excellent communication skills, and a creative mindset are essential. A bachelor’s degree in marketing, communications, or a related field is preferred, along with at least two years of relevant experience.
Oversee the development of diverse social media content such as reels, lifestyle photography, product shoots, hospitality-focused material, and on-location field activity coverage.
Consistently maintain cohesive brand messaging and visual identity across all platforms.
Collaborate with external designers, photographers, and creative agencies as needed to achieve project objectives.
Commercial Performance professionals are responsible for driving revenue growth and optimizing profitability through strategic initiatives, market analysis, and performance tracking. They analyze sales data, identify trends, and develop actionable insights to enhance business outcomes. By collaborating with cross-functional teams, they align commercial strategies with organizational objectives to maximize market share and customer engagement. Key requirements include a strong analytical mindset, proficiency in data-driven decision-making, and experience in business development or sales operations. Additionally, excellent communication and leadership skills are essential to influence stakeholders and execute commercial strategies effectively.
Monitor market dynamics to identify emerging off-take patterns, ensuring timely and accurate feedback is delivered to stakeholders for informed decision-making.
Monitor SKU performance and analyze sales metrics at the individual outlet level to evaluate business performance and identify opportunities for growth.
Identify avenues for expansion within retail and hospitality sectors to drive business growth and market penetration.
Drive strategies aimed at elevating repeat purchase rates and fostering deeper consumer engagement.
Requirements
Preferred Experience
With a minimum of three to over seven years of professional experience, we seek candidates who have worked within the fast-moving consumer goods sector, specifically in beverages—including dairy, alcohol, energy drinks—or other consumer brand industries.
Proven expertise in trade marketing strategies and the practical implementation of retail execution initiatives.
Professional experience in retail, wholesale distribution, fuel retail, and hospitality (including hotels, restaurants, and cafés) sectors is required.
Seasoned professionals with a track record of delivering successful activations and visibility campaigns are encouraged to apply.
Candidate Profile
We seek a candidate possessing the following qualifications:
Highly driven and results-oriented professional with a strong bias for action and execution.
Commercially astute and committed to delivering measurable outcomes, this role demands a dynamic professional who thrives in high-pressure environments while driving revenue growth and market expansion. Ideal candidates will exhibit an unwavering focus on results, leveraging strategic acumen to outperform competitors and secure sustainable business advantages.
Professionals must exhibit a strong capacity to dedicate extensive periods to market engagement, demonstrating adaptability and focus within dynamic trading environments. The role demands a willingness to immerse oneself deeply in market activities, ensuring consistent presence and active participation to monitor trends, analyze data, and respond promptly to evolving conditions.
Dedicated to elevating consumer brands and enhancing retail visibility, with a keen focus on strategic engagement and market presence.
Proven expertise in cultivating and maintaining stakeholder relationships, coupled with adept field coordination capabilities.
We seek a professional who balances innovative thinking with pragmatic solutions, ensuring ideas are both original and implementable. The ideal candidate demonstrates resourcefulness and adaptability, turning imaginative concepts into tangible results. Must possess strong problem-solving skills and the ability to evaluate feasibility while maintaining a results-driven approach. Experience in streamlining processes, optimizing workflows, or implementing cost-effective strategies is highly valued. Solid communication skills are essential for collaborating across teams and conveying complex ideas clearly.
The position requires tracking and analyzing Key Performance Indicators (KPIs) to evaluate and enhance organizational effectiveness. Candidates must possess strong analytical skills and proficiency in data interpretation to identify trends, measure performance, and provide actionable insights. Responsibilities include compiling KPI reports, presenting findings to stakeholders, and collaborating with cross-functional teams to implement data-driven strategies. Experience with KPI frameworks, business intelligence tools, and reporting software is essential, along with the ability to communicate complex metrics clearly and concisely.
With the expansion of chilled outlet availability, there is a notable increase in distribution points for temperature-sensitive products. This growth necessitates a corresponding rise in operational efficiency and supply chain optimization to ensure consistent product quality and customer accessibility. The role requires a strategic focus on maintaining high standards across newly established or scaled chilled distribution channels, ensuring seamless inventory management, and upholding stringent temperature control protocols. Additionally, the position demands a keen ability to analyze market trends, forecast demand, and coordinate closely with logistics teams to mitigate risks such as stock outs or spoilage. Strong leadership and problem-solving skills are essential to navigate the complexities of scaling chilled supply networks while adhering to regulatory compliance and food safety standards.
Enhancing retail presence and optimizing shelf space allocation are key objectives for this role, ensuring products are strategically positioned for maximum customer engagement and sales impact. This involves meticulously analyzing store layouts, collaborating with merchandising teams, and implementing data-driven strategies to improve product visibility. The position requires a keen eye for detail, strong analytical skills, and the ability to execute merchandising plans that drive measurable results. Responsibilities include monitoring competitor activity, assessing shelf performance, and making real-time adjustments to maintain competitive advantage. A deep understanding of retail dynamics and consumer behavior is essential to achieve sustained growth in product placement and market share.
Significant growth in procurement and recurring customer orders has been observed.
Deliver exceptional activations and campaigns that drive measurable results and exceed performance expectations.
We aim to enhance the visibility of Korea and modern trade channels, ensuring strategic expansion and optimized placement to drive market growth and consumer engagement.
Brand uniformity must be maintained across all customer interaction points, ensuring a cohesive and recognizable identity at every stage of the customer journey. This encompasses visual elements, messaging tone, and overall experience to foster trust and recognition among consumers. A meticulous approach to guidelines—such as color schemes, typography, and imagery—is essential to uphold brand integrity. Additionally, collaboration with cross-functional teams is necessary to align on brand standards and execute campaigns that reflect the brand’s core values and promise.
We are seeking a motivated professional to join our dynamic team—a collaborative environment where innovation and excellence drive our success. Highlighted are the unique benefits of becoming part of our organization, including opportunities for career advancement, competitive compensation, and a supportive culture that values work-life balance. If you are a detail-oriented individual with a passion for [industry/field] and a commitment to delivering exceptional results, we encourage you to apply and contribute to our growing success.
An exceptional chance to contribute to the expansion and modernization of a genuine Kenyan beverage company.
A robust framework for manufacturing and fruit processing operations is already established.
There exists substantial opportunities for expansion within retail and hospitality sectors.
We invite you to play an integral role in charting the future trajectory of a historic coastal brand.
Professional candidates are encouraged to submit their curriculum vitae along with a concise introductory message to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
