We are seeking a highly motivated and skilled individual to join our team in this pivotal position. The successful candidate will be responsible for overseeing key operational functions, ensuring seamless execution of daily tasks and long-term strategic initiatives. This role requires a proactive approach, exceptional problem-solving abilities, and a commitment to delivering measurable results.
This position differs significantly from conventional office-based marketing positions, emphasizing a more dynamic and unconventional approach to the field.
The ideal candidate will drive Picana’s market presence and commercial success by executing strategic trade promotions, overseeing high-impact activations, enhancing merchandising efforts, ensuring prominent chilled visibility, and implementing dynamic field marketing initiatives.
This position demands a strong field orientation and expertise in FMCG beverage execution, route-to-market strategies, retail visibility enhancement, and consumer behavior analysis.
Oversee and execute a range of critical duties, ensuring alignment with organizational objectives and operational standards. Develop and implement strategic initiatives to enhance productivity, efficiency, and overall performance. Collaborate cross-functionally with stakeholders to streamline processes, resolve challenges, and drive continuous improvement. Monitor key performance indicators (KPIs) and provide data-driven insights to inform decision-making. Maintain compliance with industry regulations and internal policies while fostering a culture of accountability and excellence. Supervise team members, assigning tasks, offering mentorship, and evaluating progress to support professional growth and team success.
Trade Marketing & Retail Execution involves crafting and executing strategic initiatives to enhance product visibility, drive sales, and strengthen partnerships with retailers. This role requires close collaboration with sales teams, retailers, and internal stakeholders to align promotional activities, merchandising strategies, and in-store displays with brand objectives. Key responsibilities include developing trade marketing plans, managing promotional campaigns, optimizing shelf placement, and analyzing market trends to maximize distribution and retail performance. Candidates must possess strong analytical skills, proficiency in trade marketing tools, and a deep understanding of retail dynamics. Excellent communication and negotiation abilities are essential to foster retailer relationships and ensure seamless execution of marketing strategies.
Enhance brand presence and ensure product visibility across a diverse range of retail environments, including supermarkets, petrol stations, kiosks, cafés, gyms, beaches, and hospitality venues.
Ensure the refrigerator is positioned securely and optimize shelf arrangements, visual displays, and point-of-sale visibility for maximum effectiveness.
Craft and implement in-store promotional campaigns and retail engagement initiatives to drive customer interaction and sales performance.
Perform periodic evaluations of retail outlets to assess product visibility, inventory rotation, competitor presence, and adherence to execution standards.
Collaborate effectively with distributors and sales teams to enhance off-take volumes and expand market reach through increased outlet penetration.
Brand Execution & Activations drive the strategic implementation of campaigns to ensure brand consistency, engagement, and market impact. You will oversee the coordination of promotional activities, collaborate with cross-functional teams to align messaging, and analyze performance metrics to optimize future initiatives. This role requires a keen understanding of consumer behavior, strong project management skills, and the ability to execute flawless activations that resonate with target audiences. Proficiency in marketing tools, data analysis, and a proven track record in brand management are essential, along with excellent communication and leadership capabilities to inspire teams and stakeholders.
Develop and oversee sampling initiatives, including beach activations, supermarket tastings, sports sponsorships, and local events, ensuring seamless execution and maximum engagement.
Coordinate the strategic placement of branded coolers and chillers to maximize visibility and brand exposure in high-traffic areas.
Craft grassroots marketing initiatives with a strong emphasis on enhancing brand visibility and driving product trial among target audiences.
Deliver consistent performance across every consumer interaction point to uphold operational excellence.
We are seeking a dynamic Social Media & Content Coordinator to manage and execute our digital presence across various platforms. In this role, you will curate engaging content, schedule posts, and monitor performance metrics to ensure alignment with our brand strategy. Responsibilities include collaborating with cross-functional teams to develop creative campaigns, engaging with our audience through timely responses, and staying updated on industry trends to optimize our social media strategy. The ideal candidate will possess strong organizational skills, a keen eye for detail, and a passion for storytelling through digital content. Proficiency in social media platforms, content management systems, and basic analytics tools is required.
We are responsible for overseeing the development of diverse social media content, such as engaging reels, high-quality lifestyle photography, product showcases, hospitality-focused material, and on-location activity coverage.
Maintain uniformity in brand messaging and visual identity across all platforms to reinforce a cohesive and recognizable presence.
Collaborate seamlessly with external designers, photographers, and creative agencies as needed to execute projects efficiently and meet creative objectives.
Commercial Performance professionals drive revenue growth and optimize profitability through strategic planning and execution. They analyze market trends, customer behavior, and competitive dynamics to identify opportunities and mitigate risks. Responsibilities include developing pricing strategies, managing client relationships, and collaborating with cross-functional teams to enhance business performance. Key requirements encompass strong analytical skills, proficiency in data-driven decision-making, and the ability to communicate insights effectively to stakeholders. This role demands a results-oriented mindset, adaptability to market changes, and a deep understanding of industry best practices.
Analyze market trends to track product consumption and deliver insightful feedback regarding market dynamics.
Monitor SKU performance and analyze sales activities at the outlet level to identify trends, evaluate effectiveness, and support data-driven decision-making.
Evaluate potential avenues for expansion within retail and hospitality, food service, and accommodation sectors.
To create and implement strategies aimed at enhancing repeat purchases and fostering deeper consumer engagement.
Requirements
With a preference for candidates who have prior experience in this field, the ideal applicant will possess a proven track record of success in similar roles, demonstrating adaptability and a commitment to continuous learning. The successful candidate will have at least [X] years of hands-on experience relevant to the position, along with a comprehensive understanding of industry best practices and emerging trends. Familiarity with [specific tools/technologies] is highly desirable, as is the ability to collaborate effectively within cross-functional teams and communicate complex ideas clearly. Additionally, the candidate should exhibit strong problem-solving skills and a proactive approach to overcoming challenges in a fast-paced environment.
With a minimum of three to seven years of professional experience in the fast-moving consumer goods (FMCG) sector—particularly in beverages such as dairy, alcohol, energy drinks, or other consumer brand categories—you are encouraged to apply.
Proficiency in trade marketing and retail execution is essential, with a demonstrated ability to develop and implement effective strategies that drive product visibility and sales performance. Experience in collaborating with retailers to optimize merchandising, promotional activities, and in-store displays is required. Familiarity with market analysis, consumer insights, and sales data to inform decision-making is also critical.
Professionals with hands-on experience in supermarket operations, wholesale distribution networks, fuel retail environments, and hospitality industry supply chains are encouraged to apply.
Demonstrated success in implementing brand activations and visibility-driven initiatives is essential for this role.
Candidate Profile
We are looking for someone who is:
Highly driven and results-oriented professional with a strong focus on execution and achieving objectives.
Results-oriented and commercially proactive professionals are sought for this role. Applicants should demonstrate a strong drive for achieving measurable outcomes while maintaining a competitive edge in the market.
Able to dedicate extensive periods to conducting market research and analysis.
Candidates who possess a strong enthusiasm for consumer brands and retail visibility are encouraged to apply.
Demonstrates exceptional expertise in cultivating and maintaining professional relationships, coupled with adept field coordination skills to ensure seamless operational execution.
A blend of innovation and pragmatism is essential for this role, where imaginative solutions are coupled with a grounded, actionable approach. The ideal candidate will demonstrate the ability to think outside conventional boundaries while maintaining a clear focus on feasibility and efficiency.
Develop and monitor key performance indicators to evaluate progress towards organizational objectives, ensuring data-driven decision-making processes are effectively implemented. Collaborate with cross-functional teams to establish measurable benchmarks that align with strategic goals, while providing regular performance reports to stakeholders. Utilize analytical tools and methodologies to assess operational efficiency, identify trends, and recommend improvements that enhance overall productivity. Maintain a comprehensive understanding of industry standards and best practices to refine KPI frameworks continuously.
The expansion of chilled outlet presence is anticipated as a key focus for the coming period. This initiative aims to enhance market reach and accessibility in the chilled category, driving increased sales and customer engagement.
Enhancing retail presence and product placement remains a critical objective, ensuring optimal brand exposure and shelf impact. This encompasses strategic adjustments to visibility, shelf positioning, and the arrangement of facings to maximize customer engagement and sales potential. Consistent evaluation and refinement of these elements are essential to maintain competitiveness and drive sustained growth in the retail environment.
We are committed to driving a steady rise in both new and recurring orders, thereby strengthening client relationships and ensuring consistent revenue growth.
Accomplishing activations and campaigns with precision and effectiveness ensures their seamless execution.
Expansion of horeca and modern trade visibility
Branding experts meticulously ensure uniformity in brand presentation across all consumer interaction points, fostering recognition and trust while upholding the company’s core identity and values at every stage of the customer journey.
Why consider joining our team? We offer a dynamic and collaborative work environment where innovation and growth are encouraged. Our organization values diversity, creativity, and strong work ethics, fostering a culture that supports both professional and personal development. We seek passionate individuals who thrive in a fast-paced setting and are committed to delivering exceptional results. This role provides opportunities to contribute meaningfully, advance your career, and make a lasting impact within a forward-thinking company.
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This role presents an exciting chance to contribute to the expansion and modernization of a genuine Kenyan beverage brand, driving its growth and strengthening its market presence.
A well-established manufacturing and fruit processing infrastructure is already operational.
With ample opportunities for advancement in both retail and hospitality sectors, this role offers substantial growth potential.
An exceptional chance to influence the strategic trajectory of a renowned heritage coastal brand awaits.
Interested applicants are invited to submit their curriculum vitae along with a concise introductory statement to HR@millyfruits.com.
Qualifications
BA/BSc/HND
Experience Required
3 - 7 years
