Planning and executing strategies of respective categories across the sales & distribution, marketing and part of the supply chain functions to satisfy consumer and maximize sales.
Key Deliverables
Formulate and implement product category sales and marketing strategies.
Responsible for sales growth and EBITDA target achievement for category
Managing and controlling category budgets
Duties
Lead and Manage the departmental strategy through processes and procedures/standard achieve the organization’s objectives
Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
Ensuring respective category is available and visible at all points of sales in general and modern trade.
Planning, budgeting and executing of advertising and promotional activities for the category, leveraging on consumer marketing platforms.
Ensuring merchandising material is appropriately placed at all Point of Sales (POS).
Forecast demand for their category based on marketing plans and external factors.
Identifying growth and innovation opportunities through generation of consumer and market insights.
Responsible for competitive analysis and ensure pricing and value chain models are competitive and well defined for their category.
Responsible talent management in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
Benchmarking and implementing best practices in category management & respective areas of work
Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
Job Qualifications
Degree in Sales and Marketing
CIM Certificate
At-least 5 year(s) relevant experience
Track record of managing successful teams
Good communication skills
Analytical skills
Negotiation skills
Creative thinking
Person of high integrity.
