Job Field: Sector in Media / Advertising / Branding , Sales / Marketing / Retail / Business Development

Branding Executive.Corporate Brand

Reporting to the Brand Manager, the successful candidate will be tasked with implementing plans and initiatives relating to the brand and customer experience to drive the airline’s brand equity. The role works in a fast-paced and dynamic environment and requires a person who can ensure compliance of the brand identity throughout the organization.

Key duties and responsibilities will include;

Managing and developing the brand / product portfolio throughout the airline while monitoring growth strategies.

Managing the Kenya Airways brand asset portal.

Implementing marketing strategy to support brand awareness or revenue growth from internal stakeholders ensure brand profitability.

Keeping up to date with market trends and new developments and utilizing the information to present creative ideas.

Tracking budgets with an aim to maximize gains and reduce costs.

Working with the advertising agency and research team to analyze data to report on brand growth.

Growing marketing revenues by driving demand for the assigned airline assets.

Submitting systematic activities and results reports as requested.

Analyzing industry, competition and market trends and advising on improvements and or changes to improve the airline.

Requirement

Bachelor’s degree in Marketing or a Business-related course.
A minimum of 2 years’ experience in Brand Management role.
Strong analytical, communication and interpersonal skills
Able to work with minimum supervision as well as part of a team.
Results oriented and passionate about growing brands.
Fully conversant with MS office applications.
Exceptional conceptual skills that can take projects from beginning stages to completion.
Must possess an eye for detail (design and content)
Good communication skills.

If you meet the above qualifications and are interested in the role, please submit your application online.

Only shortlisted candidates will be contacted.

October 26, 2024
Head of Marketing, Public Relations

Purpose
PRISK is seeking to hire a full time, resourceful and skilled Head of Marketing, Public Relations & Membership in charge of Membership Department to provide professional support at the head office in Nairobi.
He/she will be involved in developing marketing campaigns to promote service, events or campaigns and raise awareness of any issue that affects the public.
He/she will also be tasked with promoting, managing and maintaining the public’s view of the organization and service we represent. He/she will work with individual clients, company executives or both to determine the exact publicity-related goals to be achieved.
Responsibilities

Assist in the development of internal and external communications in the department.
Coordinate the organizations official calendar
Carrying out social media interactions and provide advice and select the best use of media and overall communications channels required for the successful execution of marketing campaigns.
To coordinate successful and timely release of newsletters and other internal communications.
Conduct internal communication courses, workshops and media training Customer/Media relations.
Ensure a high level of customer service, handle complaints and bring them to the attention of the relevant departmental head.
Work with media outlets to publish timely company information, such as press releases, brochures, and other materials and ensuring communication strategy is consistent and reflects the company’s strategic vision.
Develop and execute strategies that are intended to create and uphold a positive public image for clients by working, forming and managing relationships with various members of the media/ media outlets, government, and public.
Advocate on behalf of the company brand with external stakeholders and the media across all communications channels.
Serve as main information source for all media contacts requesting data, insights and media opinion influences.
Develop online content strategy and manage content workflow thereby ensuring that the Society’s websites and social media platforms are updated regularly with the relevant information.
Coordinate staff in the arranging and running of a number of high profile community events, and represent the association at such events
Identify and evaluate opportunities to improve the association’s media presence to ensure target audiences are being effectively reached
Support the development and use of social media platforms to further engagement and community building
To source gift items for the various functions: going out to obtain samples and to check quality and prices, and to liaise with the Accounts department on their procurement.
Organize membership seminars and sensitization workshops in accordance with the overall goals and objectives set in place to ensure retention & satisfaction of current members and acquisition of new members.
Create and develop marketing materials and campaign assets for membership recruitment drives and advertisements.
Assist to formulate and manage the Public relations budget and ensuring cost effective practices.
Developing and executing clients’ public relations programs, Corporate Social responsibility and publicity activities.
Responsible for the Member Database list, Update, Entry, cleanup and royalty distribution activities
Respond to enquiries from the public, media and other organizations.
Responsible for preparing timely marketing reports as and when required.

Qualifications

Bachelor’s degree in Public Relations and/or Marketing
Proven experience in member societies, business associations and or clubs is an added advantage
Exceptional oral and written communication skills, interpersonal skills and professional presentation
Capacity to work under tight time pressure and maintain high level of accuracy
Strong Client Relationships, Public Speaking, Creativity, and Big-Picture Thinking Skills
Experience using social media as a strategic brand positioning and messaging channel
Strong computer literacy and experience in web content development
Proficient in MS Office and marketing software (e.g. CRM)
Extensive experience in advertising, and brand management
Strong organizational and time-management abilities
Good understanding of market research techniques, data analysis and statistics methods
Knowledgeable on Database Management

October 26, 2024
Brand Manager

Our client is a leading manufacturer of confectionaries and food products. They are looking to hire a competent and experienced Category Brand Manager.
The successful candidate will be tasked with Implementing Category management plans, optimize marketing, sales and distribution strategy of the assigned category by effectively executing approved plans and strategies.
Responsibilities

Implement the departmental strategy through processes and procedures to achieve the organization’s objectives
Ensuring respective category is available and visible at all points of sales in general and modern trade.
Execute agreed and approved strategies and plans including promotions, merchandising activities, launches, activations (ATL & BTL).
Ensuring merchandising material is appropriately placed at all Point of Sales (POS).
Identifying growth and innovation opportunities through generation of consumer and market insights.
Conduct regular and continuous monitoring of competitor activities and recommend appropriate measures.
Developing and cascading the individual targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
Implementing product category sales, marketing & distribution strategies.
Responsible for sales growth and achieve category cost targets.
Establishing and implementing support systems for execution excellence
Generate periodic relevant reports on category performance
Implementing best practices in category management & respective areas of work
Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.

Qualifications

Degree in Sales and Marketing
At-least 3 year(s) experience in Marketing/ Brand Management in the FMCG Industry.
Must have a CIM Certificate
Excellent analytical skills
Great interpersonal skills
Strong negotiation skills
Strong Commercial acumen
Excellent planning and organizing skills
Problem solving Skills

October 26, 2024
Marketing and Public Relations Officer

Job Description

Reporting To: The School Manager
Job Purpose: The main role of this position is to maintain mutually beneficial relationships between the school and its stakeholders who include parents, students and the external community. This position involves communication, training, public and media relations.
Main duties and responsibilities

Marketing Communications:

Website and other e-marketing communications
Collating material and editing copy for the monthly e-newsletter, circuited to internal stakeholders
Updating the School’s Facebook account
Updating information about the School on the websites
Creating fresh and up-to-date web content
Providing ideas, content and input into the development of new e-marketing materials
Marketing the school to prospective parents

Marketing collateral and publicity material

Writing and producing marketing material (brochures, posters, flyers etc) for the School’s prospectus
Preparing marketing collateral for the school
Preparing PowerPoint presentations for recruitment events and conferences
Compiling yearly media plans
Responsible for the School’s publicity stands at events. This involves designing the look and feel of the stand
Selection and ordering of promotional merchandise for exhibitions and marketing collateral for the stand
Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished

Public Relations

Liaison with pedagogy and administrative staff to request and collate information for the newsletter
Proactively searching out information for PR purposes and writing press releases
Liaison with, and providing information to, the media and arranging interviews for the school PRO where necessary
Documenting and maintaining an online photo library where data is stored and easily retrievable
Arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students
Updating the School’s notice boards

Advertising (printed media, outdoor and new media)

Booking, designing and tracking advertising for the School as required
Create new advertising campaigns for social media and outdoor advertising
Liaison with the designers to create captivating advertising material
Proofreading, copy writing, editing copy and information collection
Speaking publicly at interviews, press conferences and presentations to increase visibility of the school while acting as the school’s spokesperson.

Exhibitions and recruitment visits

Coordinating the School’s presence at exhibitions
Representing and promoting the School at events
Ensuring prompt follow-up by the school of exhibition enquiries/ leads
Influence new students and their parents to join NWS

Events

Assistance and coordination at Open days
Coordinating School’s Induction activities
Coordinating all School calendar events.
Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits to connect the school with the external community Market analysis & planning and new programs
Grow the School’s marketing plans: gathering market intelligence and analyzing the results in relation to the School’s marketing plans.
Market Intelligence: Gathering information on competitor schools and programs.

Qualifications

A communications/marketing/public relations degree
At least 5years of proven work experience in a marketing role
Experienced user of Microsoft Office and Adobe design programs

Skills

Excellent organizational skills
Project management skills
Event planning and management skills
Excellent communication skills with high standards of written communication, grammar and spelling
Information management skills including a high level of accuracy and attention to detail
Good creative skills

Attributes
Communication

Good influencing skills
Ability to market the school

Customer Focus

Always think about how to improve the customer experience
Responding to problems and complaints immediately

Team Work

Be a good team player who can get on with tasks and achieve results
Volunteer to help even on work outside your role

Leadership

Take responsibility for tasks, prioritizing and scheduling own work to ensure deadlines are met
Have self-confidence and deal with set-backs effectively
Enjoy taking responsibility
Be a school ambassador

Planning and Organizing

Ability to prioritize work and respond effectively as new projects are introduced
Work in an organized way and plan how deadlines will be met
Always deliver on schedule

Results Oriented

Be committed to success
Focus on getting the job done

Key Performance Indicators

The number of student enrollment increases
The retention of the current student population
The school is better known to the external community and is the curriculum of choice
The Waldorf education is better understood by the NWS community
There is an increase in parent engagement and support of the school
The goals, mission and vision are better understood by all stakeholders
An overall increase in confidence by all the school stakeholders

October 26, 2024
Marketing & Communications Manager

The ideal candidate should have experience in the development and execution of marketing strategies, particularly in working with social media, managing websites and B2B (business to business) and B2C (business to customer) marketing.
Job Functions: Communications, Marketing
Industries: Manufacturing
Roles

Developing a strategic marketing plan for the organization (in collaboration with the Senior Manager of Knowledge Management & Marketing)
Increasing the brand awareness and quality of the organization (in Africa) so that it is associated with high quality, knowledge leadership
Building on the existing website and social media presence of the organization profile and maximize downloads of its materials and to integrate this more closely with the work of the Knowledge Management & Marketing team to amplify the social media reach of its work
Developing a rich variety of marketing materials, content and messages to support the above.
Building on the existing website and social media presence of the organization to raise the its profile and maximize downloads of its materials (in collaboration with the Knowledge Management & Marketing team)
Marketing the courses through the organization’s social media channels and the Institute’s mailing list to ensure that they are fully subscribed
Developing and delivering an alumni strategy to engage alumni from its courses
Build relationships with existing and potential clients – including the development and engagement of an alumni group
Take initiatives to develop and deepen client relationships
Represent the organization at conferences etc.
Actively engage in marketing activities and participate in digital media dialogues (blogs, discussion forums etc.)
Conduct “Quality of Delivery”/Feedback assessments with team members after assignment execution in line with the quality control guidelines
Assist and support development of other staff by providing guidance and advice where appropriate
Share knowledge with staff and create opportunities for mentoring
Take ownership of self-development by acquiring skills and knowledge which add value to the organization
Develop, deliver and refine the “Marketing & Communications to Drive Uptake & Usage” training course (in collaboration with the Curriculum Development and Training Manager)
Execute consulting assignments to clients in the digital finance sector when expertise requires marketing and communications expertise.
Build rapport with various contact points at the client organization for successful execution of the assignments
Plan and execute assignments with utmost due diligence
Review training courses delivered, research papers prepared, curriculum developed for clients in areas of competence

Technical Activities

Develop and manage a global marketing & communications strategy to build brand awareness both for the organization(in collaboration with the Senior Manager Knowledge Management & Marketing) to drive readership of their publications and sales of their training courses and business intelligence/strategic assessments
Manage a synergistic social media strategy for the organization in Africa with a focus on LinkedIn and Twitter in close collaboration with the Knowledge Management & Marketing team.
Support the organization teams in the development, and timely delivery of regular, engaging content.
Develop and manage a content strategy for disseminating its business intelligence reports, blogs, case studies and videos (this will be heavily tied to the social media strategy)
Manage the organization brand, ensuring brand consistency throughout the training, research and publications

Job Requirements

Bachelors level degree (or higher) in marketing, Communications, Business or a related field
Relevant professional qualifications in line with areas of specialization
At least 5-7 years’ experience in designing, developing and managing marketing, communication and branding strategies
Experience working with PR – writing press releases and garnering media coverage
Marketing experience in the financial services sector will be definite advantage, especially in digital finance
Experience managing a content strategy and garnering readership on disseminated materials
Experience managing a company website, and working with a back-end content management system
Preferable experience designing and developing marketing collateral such as brochures and reports
Proficient in Microsoft Word, Excel and Power point
Extremely sound knowledge of working with LinkedIn and Twitter for B2B or B2C marketing
Demonstrate a record of building, growing and garnering key relationships and managing a contact database
Knowledge and skills in using a website content management system
Knowledge and skills of using Adobe design programmes, especially Illustrator and Photoshop
Additional working language besides English and Swahili, especially French is an advantage

October 26, 2024
Marketing & Communications Manager

Job description
The successful candidate for this role will have the opportunity to shape the organizations Marketing and Communications strategy including developing the brand, integrated communications strategy and managing a wide range of marketing channels. As the Marketing and Communications Manager, you will be responsible for undertaking activities that establish, promote, enhance, and protect Musoni’s brand. The individual should be an excellent writer, experienced in content creation across multiple platforms, and skilled in event and project management. Our ideal candidate possesses tremendous communication and leadership skills, with proven success in traditional and innovative campaigns across the broad spectrum of today’s marketing channels.
Key Responsibilities

Develop and implement a comprehensive marketing and communications strategy and related processes that serve Musoni’s mission, product goals/objectives and lead the development of clear, compelling, consistent internal and external messaging to increase awareness, engagement and brand value
Set up a marketing function for the institution.
Responsible for the consistent brand-aligned presentation of the organization both internally and externally
Oversee market data analysis and evaluation and set up tracking and report KPIs for all marketing activity
Plan and produce marketing communications and sales promotion materials to meet product strategies and sales objectives.
Manage internal and/or external communications such as press releases, video, newsletters, corporate presentations, websites, apps, social media, and blogs.
Identify and share best practices in the area of expertise whether it be media placement, digital marketing, press relations, or other areas.
Oversees communication activities including technical and/or promotional material writing, product manuals, brochures etc.
Interact with product management, sales management, and external suppliers to develop and implement integrated communication plans.
Co-ordinate and manage marketing agencies and supplier relationships and budgets in support of marketing and communications
Work with projects relating to search engine optimization, website updates, social media and email automation
Conduct regular research on brand awareness, market position, share, competitiveness, emerging trends and on digital finance insights
Engage with clients and ensure frequent promotional client stories are run on different selected platforms
Initiate marketing activities geared towards promoting the Musoni Brand, with an aim of attracting customers to the institution and making the brand a household name in the country.
Identify and engage with partners both local and foreign to promote Musoni’s success story

Does this sound like you?

Degree in marketing, communications, journalism or related field
Minimum of 5 years’ experience in a similar position, ideally working in an entrepreneurial environment
Strong internal and external stakeholder management experience
A track record across the full marketing & communications mix
Strong content development and management experience
Strong personal commitment to Musoni’s mission, with direct hands-on experience in Microfinance or Rural Finance is a plus

October 26, 2024
Marathon Coordinator / Communication Assistant

Key Duties and Responsibilities:

Manage the entry process for runners into the Safaricom Marathon. This includes managing registration, accounting for entry and accommodation funds, liaising with the runners on daily basis, coordinating with camps and lodges, finalizing the transport options;
Develop and manage the marathon entry database;
Design, write and produce communication publication materials such as press releases, event programme, runner e-shot updates, social media updates pre and post event;
Work closely with the events co-sponsors on their branding, participation, entry requirements and logistics;
Work closely with the Lewa Logistics department on preparation of the key marathon sites;
Work closely with Safaricom and Tusk Trust on updating the Safaricom Marathon website and social media accounts;
Support in the management of all Lewa Wildlife Conservancy social media sites by creating, updating and sharing information accordingly and in a creative manner; and
Together with the Communications team, provide support for the fundraising team as well as Lewa overseas through online fundraising campaigns
Support the day to day Lewa management of Lewa’s communications.

Job Specifications
The job holder must possess:

Degree in marketing or its equivalent from a recognized university;
At least 3 years of experience in marketing/event management or a related field;
Highly motivated and experienced in coordinating and planning events with national and international appeal;
Ability to liaise with sponsors, partners, donors and stakeholders in a professional and friendly manner;
Team player, exceptional organizational skills and capacity to work under pressure;
Outstanding communication and reporting skills in English and Swahili;
Good social media skills

October 26, 2024
Marketing Communication Specialist

Job description
Job Description and Specifications:

Manage the day-to-day internal and external communications and marketing activities of Dreamcatcher Productions.
Correspond with external and internal stakeholders to keep them informed of company developments.
Build on existing and develop new relationships with our clients, media, key decision makers, suppliers and other relevant parties
Coordinate the design of promotional material and distribute in online and offline channels
Advertise our company and products/services on various media
Plan interviews and press conferences
Produce marketing copy for our services
Craft and send regular newsletters with company updates
Track ROI for marketing campaigns
Monitor corporate website and social media pages and address clients’ queries
Network with industry experts and potential clients to drive brand awareness
Gather customer feedback to inform sales and product teams
Develop marketing materials; create/write case studies and product guides to drive sales.
Research and plan out communications programs
Create strategies to increase employee awareness and promote productivity
Plan and write content for copy publications, website pages, scripts for presentation and videos, product brochures, sales leaflets, corporate brochures, annual reports for the directors,
newsletters, customer magazines.
Effectively communicate with our different target audiences, including customers, journalists, investors, suppliers and the community, advise other employees and managers on communication tasks, and use written and verbal skills to create a wide range of product and corporate communication material.

Skill competencies & personal attributes:

Proven work experience as a Marketing Communications Specialist or a similar role
Familiarity with B2B and B2C advertising campaigns
Hands-on experience with web content management tools
Knowledge of SEO and Google Analytics
Experience with marketing campaigns on social media
All-round knowledge of advertising, PR and media
Excellent written and verbal communication.
Ability to work under pressure
Be imaginative.
Degree in Marketing, Communications, Public Relations or relevant field.

October 25, 2024
Brand Activator – Moko (Watervale Investments)

Job Description
About the Position: Moko has quickly grown from its founding in 2014 and today we are launching our Moko brand to be synonymous with superior quality furniture changing the way people experience their everyday home. We are launching a new line of mattresses and we want to create a new way in which people experience and think about sleep.
We’re looking for someone who will be responsible for representing the Moko’s brand as we interact with our customers during the “sleeping station” days.
The ideal Brand Activator will be someone who is passionate about talking to and listening to people to understand their perspectives. They will be keen to create an entertaining experience and to come up with new ideas to continually improve that experience. They will also be organized and attentive to respect systems put in place.
What you will do on the job

Be the Moko’s activator at Moko’s pop up stores – starting from the implementation of the sleeping station days
Assist customers to test Moko’s mattresses and create an engaging experience sharing relevant and entertaining information about the Moko’s story and products
Lead fun activities for children to engage during Moko’s activities
Perform other duties related to the development and implementation of the Moko’s marketing activities
Conduct consumers’ research, gather and report information on feedback concerning Moko’s products
Provide new ideas about activities that Moko can conduct

As a dream candidate:

You are a creative person who enjoys coming up and trying new ideas
You have a talent in communicating to people in a way that catches their attention
You have a talent to see things from customers’ perspective and tell a story that fascinates people
You enjoy coming up with ideas on how to deal with any challenges arising from the field.
You are extremely organized and you can ensure that all your responsibilities are done on time and targets are met You thrive when you are able to take initiative and you are very self-motivated

Benefit of the position

Continuous coaching from your manager Opportunity to quickly grow and lead other Moko’s activities

October 25, 2024
Business Development and Marketing Communications Junior Officer – French Speaking

Job description
Seeking an ambitious and high performing professional in the Business Development department
Roles and responsibilities
The role entails supporting the ALN firms in Francophone Africa, which currently include Algeria, Rwanda, Guinea, Madagascar, Mauritius and Morocco, in their business development and marketing communications initiatives. The suitable candidate will report directly to the ALN Business Development Manager, who reports to the ALN Head of Business Development, Marketing & Communications, to champion ALN’s strategy in Francophone Africa.
In more detail, the areas of responsibility include:
Business Development, Marketing and Communications

Support the Francophone ALN firms in the implementation of various business development and marketing initiatives.
Produce content and related marketing collateral in French, including brochures, website and social media content, press releases, legal alerts and any other material as will be required from time to time.
Where required, translate existing content from English to French.
Work with the Digital Marketing team to ensure that the Francophone firms’ websites and intranet platforms are up to date.
Support the management of the Francophone firms’ social media activities on multiple platforms.
As part of the Marketing Communications team, support the development of content for marketing collateral, including daily, weekly and monthly internal and external newsletters as well as publications.
Work with the Marketing Communications team on regular internal and external mailings ensuring timely dissemination.
Support management of the Francophone firms’ contact data, ensuring it is accurately captured in line with the CRM and data management strategies in place and that the storage and use of it complies with Data Protection laws.
Work with the Events team on coordinating various events, conferences and marketing trips as will be required from time to time.
Carry out varied administrative work as necessary.

The role will be based in Nairobi, Kenya, with potential limited travel within and outside East Africa
Experience and personal qualities
This role will require a well-rounded marketing and communications professional with the highest levels of ambition, commitment and professionalism.
The following qualifications and experience are required:

Degree qualification (preferably in Marketing, Communications or Journalism).
Candidate must be a native French speaker, and must be fluent in English.
Excellent written and verbal communication skills in French.
Experience translating from English to French an added advantage.
Proven working experience in a business development, marketing, or communications role (experience working in an international organisation or professional services firm is an added advantage).
Understanding of how to use digital marketing tools and techniques to increase the visibility, profile and reputation of ALN and its firms.
Strong analytical skills and data-driven thinking.
Understanding of the legal profession is an advantage.
Excellent project management skills
Proficient in the use of IT Systems including Microsoft Office packages.
A minimum of two (2) years of relevant work experience.

The following personal qualities are preferred:

A strategic and creative thinker with proven familiarity with various facets of BD, marketing and communications.
Adaptable and keen learner with a ‘can-do’ attitude towards work.
The ability to multi-task in a complex and demanding environment.
The ability to build and maintain highly effective working relationships with a range of people (both internally and externally).
Strong attention to detail, and excellent time management skills.
A commitment to team-work and working in a professional manner.
Enthusiastic, diplomatic and calm under pressure.
Ability to develop creative ideas and transform them into practical reality.
Action-orientated, entrepreneurial and innovative.
A commitment to A&K/ALN’s mission and strong ethical integrity.
Willing to relocate to and work from Kenya.

October 25, 2024