Division: Yamaha
Reports to: Managing Director
Job Purpose: The position of, Yamaha Brand Manager exists to provide leadership in the development and implementation of the Yamaha strategy to deliver excellent and sustainable results in revenue generation, customer service in order to ensure profitability and increase market share.
Direct Reports:
Sales Planning Manager
Aftersales Manager
Dealer Sales Manager
Production Supervisor
Indirect Reports:
Workshop Supervisor
Service Advisor
Sales Administrator
Dealer Developer Executive
Technician
Parts Sales Executive
Quality Controller
Driver/Caretaker
Technical Instructor
Main Responsibilities of the Job
Managerial / Supervisory Responsibilities
Provide leadership in the development and implementation of Yamaha strategy to achieve profitable results and increase market share of sales, services and parts
Lead the development of comprehensive Yamaha policies and procedures that provide guidelines in compliance with the manufacture and Toyota Kenya standards in service delivery
Champion the performance of the division through development of proactive training programs, regular feedback and performance appraisals for the Yamaha team to ensure achievement of the set targets
Provide leadership in the development and implementation of the Yamaha budget, to ensure efficient allocation of resources necessary for implementation of Yamaha strategy, and monitor utilisation to ensure efficiency in use of resources
Provide leadership in the development and growth of Yamaha dealer network (both 3s and 2s) around the country to support the achievement of the division targets
Provide leadership in the management of sales activities, after-sales activities and CKD Assembly operations, cost and forecast sales data (for units, parts and service) to promote the achievement of the set targets
Operational Responsibilities
Represent Yamaha in lobbying motorcycle specific agenda to the Kenya Government and EAC Secretariat through active participation in forums such as Motorcycle Assemblers Association of Kenya, Kenya Association of Manufactures, Kenya Private Sector Alliance and meeting with relevant government ministries and department such as Kenya Bureau of Standards and National Treasury
Supervise the design, execution and follow up on events and promotions that give Yamaha high profile and appropriate positioning to the right market segments in order to grow the market share
Develop strategic partnerships with the manufactures, communicate regularly on market and product issues to facilitate price negotiations with the manufacturers
Confer with the Toyota Kenya managing director and other Toyota Kenya senior management members to review achievement and discuss required changes in goals or objectives resulting from currently prevailing market and economic conditions
Regularly review the Yamaha’s performance to ensure it is on course to achieve its strategic objectives
Promote customer visits in order to understand the customers’ needs and to promote customer satisfaction and retention.
Lead the provision of good quality intelligence to management and Yamaha Motor Corporation on the customers’ requirements and Yamaha Motor Corporation ability to meet those needs versus competitors.
Supervise the establishment and maintenance of strong partnerships with dealers and support them to ensure dealer achievement of sales and aftersales targets as well as profitable sales and aftersales targets
Provide leadership to the Yamaha team in competitor analysis, competitor impact to the Yamaha business, as well as in the development of strategies to enhance Yamaha market share
Lead the provision of a conducive working environment at the workshop, CKD plant and showrooms in the Division in line with the ANZEN guidelines
Lead the implementation of Total Quality Management to enhance efficiency and effectiveness in the Yamaha operations
Knowledge, Skills and Experience
Minimum level of academic and professional qualification required to perform effectively in the role
Master’s degree in a technical/business discipline from a recognized institution.
Minimum level of experience required to perform effectively in the role
12 years of relevant working experience, with 5 years in senior management in an organization of similar size and complexity
Working Relationships
Internal Customers
YAMAHA staff
All General Managers
HR Division
Finance Division
Sales and Marketing Division
Branches
Logistics Department
Toyota Tsusho East Africa
External Customers
Toyota Tsusho Corporation (Yamaha team in Japan)
Toyota Tsusho East Africa team members
Yamaha Motor Corporation team members
Financial Institution
Dealer Principals and their staff
Government officials
Motor vehicle industry stakeholders (MAAK, KAM, National Treasury, KRA, KEPSA)
Customers
Competencies
Technical
Global Automotive industry awareness
Toyota Retail Concept, Toyota facility guidelines and knowledge of Toyota Kenya business units
Budgeting knowledge
Computer literacy
Project management
Financial management
Human resource management
Performance management
Functional
Report writing
Presentation skills
Communication skills
Behavioral
Business Acumen – Knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the market place
Strategic agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods
Perspective – Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future
Technical learning – Is good at learning new industry, company, product or technical knowledge
Quality decisions – Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time
Problem solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers
Interpersonal skills – Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets
Organisational positioning skills – Understanding of organisation structure both formal and informal, is sensitive to how people and organisations function; politics as a necessary part of organisational life and works to adjust to that reality.
Energy and drive – Has speed and agility; taking quick and timely action; seizes more opportunities than others, pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks
Integrity and trust – Trusted individuals who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, and does not misrepresent themselves for personal gain.