As a Trade Marketing Specialist at Hessons, you will be responsible for developing, implementing, and managing innovative trade marketing strategies that align with client objectives and business goals. You will play a pivotal role in building strong relationships with trade partners, creating impactful in-store activations, and driving sales performance. The ideal candidate should be a strategic thinker with a passion for trade marketing, exceptional analytical skills, and a proven track record of delivering impactful solutions in retail and trade environments.
Responsibilities
Develop and implement innovative trade marketing strategies tailored to client objectives.
Partner with sales and marketing teams to create impactful in-store activations.
Conduct in-depth market and sales performance analyses to inform strategies.
Build and maintain strong relationships with trade partners and stakeholders.
Plan, execute, and monitor the effectiveness of trade campaigns, ensuring alignment with business goals.
Optimize budgets and resources to deliver maximum value.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 7 years of experience in trade marketing, with a track record of delivering impactful solutions.
Proficiency in data-driven decision-making using CRM tools and analytics platforms.
Exceptional interpersonal and communication skills to manage stakeholders effectively.
Advanced knowledge of trade dynamics and retail operations.
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If you are a results-driven trade marketing professional with a passion for excellence and innovation, we would love to hear from you. Please submit your resume, cover letter and references to careers@hessonsconsulting.co.ke with the subject line. Deadline is 8th February 2025.
Apply via :
careers@hessonsconsulting.co.ke