Job Purpose:
The Trade Marketing Manager is responsible for executing the commercial strategy and plans to enhance the volume and visibility of the MH Brands portfolio within the assigned geographic region. This role involves developing and implementing trade marketing initiatives that drive brand growth, optimize market presence, and increase sales through effective collaboration with key stakeholders and partners. The Trade Marketing Manager will ensure alignment with overall brand objectives and contribute to the achievement of strategic business goals.
Key Responsibilities:
Developing the visibility of MH portfolio in order to develop the business and brands in Kenya.
Defining, identifying and selecting potential clients likely to prospect and grow the business.
Visiting clients with clear business objectives
Organizing regular meetings with clients to follow up on trade marketing activities and to implement any necessary correctives actions.
Informing, training and incentivizing clients to develop prescription of MH brands.
Ensuring that the 5Ps are always implemented (product, price, place, promotion, prescription) and analysing the results to implement any necessary corrective actions to reach objectives.
Managing & controlling the quality of execution of all MH brand activations and promotions according to brands guidelines.
Ensuring Brands BTL A&P budgets are properly used in selected accounts to leverage MH portfolio and minimize competition.
Regularly reporting reliable data on all new accounts and providing analysis of the market (consumers, competition, key actors, source of purchase, parallel products sold on premises, price strategy and margins.) to identify and follow opportunities for growth.
Ensuring relevant reporting and weekly updates of clients data base system / Trade Intel and adhering to daily route call cycle as planned with regular updates.
Managing individual T&E budget in the most professional manner and always operating with high level of integrity in alignment with Moet Hennessy T&E policy.
Ensure proper use and maintenance of company tools and properties (laptop, office space, desk, printer)
Identifying fake and parallel products that can be sold in the accounts we have trade agreement with and report back.
Ensuring full compliance of above-mentioned trade agreement with partners
Build brand advocacy within assigned territory through regular brand education sessions and trainings of Trade Partners, Partners staff and Key Stakeholders.
Periodic opportunity mapping of assigned territory to ensure no opportunity is lost.
Manage Key Accounts within assigned territories; ensure right stock holding, right product quality, and report and analyse weekly performance and competition activities.
Any other duty as may be reasonably assigned in the same capacity
Qualifications and Skills:
Bachelors degree in Marketing, Business Administration, or a related field
Minimum of 5 years of experience in trade marketing, brand management, or a similar role, preferably within the consumer goods or beverage industry.
Proven track record of successfully managing trade marketing campaigns and driving brand growth.
Demonstrated ability to analyze market data and trends, and to implement corrective actions based on insights.
Proficiency in Microsoft Office Suite and familiarity with CRM.
Experience in managing budgets and ensuring the effective use of trade marketing funds.
Excellent interpersonal and communication skills, with the ability to build and maintain relationships with clients and stakeholders.
Strong organizational skills with the ability to manage multiple projects and priorities effectively.
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