Responsibilities
Contribute to the development of the overall marketing strategy and oversee the execution of planned trade marketing campaigns and promotions
Track, analyze and report on the performance of all trade marketing campaigns, including ROI and recommendations for optimization
Manage the trade marketing budget, ensuring optimal ROI on relevant spend
Lead the planning and oversee the execution of Angaza-led marketing activations to drive visibility and uptake of the product brand
Work closely with with the sales team to plan and execute co-sponsored in-store activations with retail merchants
Contribute to the design and manage production of in-field marketing collateral Oversee the deployment of produced collateral to ensure maximum brand visibility
Develop a stock management process to ensure the efficient procurement, storage, deployment and tracking of marketing collateral
Act as in-field ‘brand police’ to monitor placement and use of branded collateral and adherence to guidelinesMonitor and report in-field competitor and/or general market activities, with recommendations on how to address any existing risks or threats to the business
Engage with customer segments in the field and capture feedback on customer experience, brand visibility, product understanding and any strategic information to the business
Coordinate trade media placements (e.g. radio interviews) and support sales team with interview prep and talking points where necessary
Support marketing team in other activities & initiatives that may be assigned by the Manager
Required Skills & Experience (Must Have)
Minimum of 5 years experience in B2C trade marketing in Kenya, retail and/or FMCG or marketing agency
Experience should include extensive field/BTL marketing, merchandising and POS branding, and engagement of wholesale and retail partners
Must be creative with excellent written and verbal skills – fluency in English and Kiswahili is required
Other
Experience with managing budgets and external vendors (production suppliers, marketing agencies, media houses, etc)
Familiarity with engaging ‘Bottom of Pyramid’ customers
Strong communication skills and the ability to engage and influence stakeholders
Strong project management and demonstrable experience leading complex projects from start to finish
Can thrive in a fast-paced company and able to liaise with stakeholders across multiple social strata, businesses and departments to get things done
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or related field
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