Job Summary
To drive the customer marketing strategy, in line with brand and channel needs, to deliver brand and commercial objectives.
Job Objectives
Key Responsibilities Collaborate with marketing and regional managers to develop annual brand and marketing plans
Prepare, adhere and monitor the trade marketing budgets within the respective jurisdiction to maximize A&P investments
Identifying and proposing key brand visibility solutions across the markets
Create activation tools and resources for both on and off trade engagements in the region.
Manage implementation and execution of activation tools
Coordinate and lead the POS management
Use sales and distribution data to identify areas of opportunity by brand, channel and consumer.
Effectively manage briefing and relationship with creative and promotional agencies
Building strong awareness and analysis of market trends by proactively monitoring, evaluating and reporting competitor activity related to trade marketing i.e. promotions, merchandising and category management.
Customer Marketing Contribute to development of customer marketing strategies
Implement parts of customer marketing strategies
Assist in evaluation of customer marketing strategies
Stakeholder Relations Coordinate with marketing and sales teams
Collaborate with external agencies
Manage costs against approved budget
Experience & Qualifications Required Business Administration, Marketing or similar business degree. Ideally graduated from a recognized university.
Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity.
Strong sensitivity to the luxury or premium goods universe
Knowledge And Skills Required
Technical & Management Skills: Sense of business and strategic agility
Balanced capabilities with regard to understanding brand strategies with a sales translation
Advanced financial aptitude and familiarity with cost-benefit analysis
Understanding of tracking metrics to evaluate marketing effectiveness
High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
Building effective relationships across the organization and with key stakeholders
Ability to navigate in an amorphous environment
Exceptional verbal, written and presentation skills
Personal & Interpersonal Skills Self-motivated and passionate about brand development
Outgoing with excellent people skills
Action-oriented with an inherent drive for results
Highly creative with ability to learn fast
