The Trade Marketing Coordinator is responsible for executing trade marketing plans and campaigns to drive sales and promote the company’s products and brands in the Kenyan market. This includes working with retailers, wholesalers, and distributors to marketing strategies, promotions, and events. The Trade Marketing Coordinator also plays a key role in managing the company’s trade (A&P) budget and ensuring that trade marketing campaigns are aligned with the overall sales and marketing strategy.
Key Responsibilities
Channel Customer Marketing strategies aligned with brand planning deliver PRA’s commercial goals
Contribute to development of Customer Marketing strategies
Implement parts of Customer Marketing strategies
Assist in Evaluation Customer Marketing strategies
Trade marketing calendar management and execution
Productive relationships with internal and external stakeholders maintained
Coordinate with sales, operations and finance
Agency selection, training and management
On Trade account activation liaison
Finance budget managed effectively
Manage costs against approved budget
Trade marketing budget tracking and reporting
PO to Payment process management
Regional events, activations and promotions raise the profile of key brands
Plan regional events
Planning to execution of all brand activations
Oversee the execution of brand events
Conduct post-event analysis with Area Manager
Event and activation reporting
Administrative Duties
Draw up event/promotion-specific briefs and budgets.
Manage and update a POS database and stock control – General supervision of the marketing store.
Compile, facilitate processing and filing of pre & Post-event documents e.g. quotations, buyer requisitions, LPOs, deliveries , invoices e.t.c
Ensure cordial relationships with service providers / suppliers.
Industry knowledge and experience:
Bachelor’s degree in a relevant field.
Two (2) years’ experience in events and/or marketing
Budget management
Data analysis
A valid driver’s license.
Willingness and ability to work in the evenings, nights, and week-ends when necessary
Soft Skills:
Verbal and written communication skills.
Strong influencing and negotiation skills
Excellent planning and organising skills.
Strong IT skills (Microsoft Office, especially Excel)
Ability to work under pressure
Results orientated and innovative thinker
Relationship building
Teamwork
Apply via :
pernodricard.wd3.myworkdayjobs.com
