Trade Manager

Department & Section: Sales and Distribution
Reports To: Country Sales Manager
Location: Kenya
Main Purpose of this Position: To achieve territory sales targets by delivering growth, profitability and cash flow targets to meet business objectives.
Key Deliverables for this Position

Achieve overall regional sales targets
Existing customer –Retain and Increase our products range per shop
Numerical distribution growth to increase overall customer base
Monitor and achieve cash flow targets.
Ensure customer satisfaction is achieved.
Achieve ROI for route sales canters

Key Responsibilities

Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective territory objectives
Implement productive Go to Market, ensuring accurate & timely pricing, trade sales support, productive calls and coverage, monitoring both primary and secondary sales.
New customers opening and service drive, to enhance business scope.
KML brands portfolio maximization by ensuring each customer stocks and sell up to 80% of our brands
Devising minimum stock holding levels and implementation at depot / distributor levels, implementation of FIFO method
Implement departmental strategy and policies, processes and procedures achieve the KML division objectives.
Developing customer relationships through frequent interaction, value addition and service
Reporting market trends and competitive information to sales, product development and merchandising for growth of sales and profitability.
Achieving on time error free and in-full order fulfillment and liquidate slow moving and dead stocks.
Talent management, including coaching, mentoring, developing, motivating, training distributor teams
Quality management at distributor and trade levels and customer Service Excellence by ensuring product quality issues at distributor /customer are reported and acted upon

Financial Resources / Other key Resources / Assets

Money
Finished goods
People
Company Canter

Direct Reports (Jobs reporting to this position)

Distributor sales reps
Distributor depot teams

Key Interfaces
Internal

Supply Chain
Finance
Audit
Marketing
Insurance

External

Customers

Academic Qualifications

Degree or Higher diploma in Sales and marketing.

Job / Functional Skills

Leadership Skills
Reporting Skills
Sales & Marketing Skills
Relationship Management Skills
Interpersonal skills
Decision Making Skills

General Skills

Teamwork
Communication Skills
IT skills
Customer Service
Time Management

Behavior

Customer Centric
Ownership
Continuous Improvement
Leadership

Relevant Experience

At-least 5 year(s) relevant experience