Advert Number UGC/CPSB/TMO/07/21
QUALIFICATIONS,REQUIREMENTS, DUTIES AND RESPONSIBILITIES
Basic Salary Scale: Ksh. 38,270 – 51,170 (CPSB 09)
House Allowance: Ksh.12, 800 pm
Commuter Allowance: KShs. 5, 000 p.m.
Medical Cover: As provided by the County Government
Terms of Service: Permanent and Pensionable
Duties and Responsibilities
Development of county tourism marketing and communication strategy
Develop content for tourism website, put in place monitoring measures to ensure its maintenance and regular updating
Develop and implement county brand marketing in collaboration with relevant departments
Develop county marketing collaterals for use in general and specific advertisement for county’s tourisrn attractions and features
Identify tourism investments opportunities for action by the relevant department
Liaise with tourism partners, to assist in the development and production of appropriate products and services that align with the county’s marketing approach
Promote homestay tourism in the county
Assist in the identification of global target groups and niche markets and work with industry partners to assist in the development of products and services that meet the scientifically demands of these markets.,
Carry out analysis of source of complaints from visitors and communicate with partners to find solutions to the same
Ensuring that appropriate mechanisms are in place for all product development initiatives undertaken
Work with tourism partners to assist in broadening the diversity of tourism products and services offered and available
Monitoring and analyzing tourism market trends
Provide timely information on product and service development offerings to representatives and partners in the tourism sector
Any other duties that may be assigned from time to time
Requirements for Appointment
Bachelor’s degree in Tourism Marketing, Business Administration or a strongly related marketing discipline or any other related course
At least 3 years working experience in the tourism industry
Knowledge of local tourism and hospitality industry
Good leadership, organizational and communication skills
Demonstrate high degree of professional competence, managerial ability and people management skills
Be computer literate
Apply via :
jobs.uasingishu.go.ke