If you love social media and enjoy creating content that both informs and empowers people, you could be the person we are looking for.
MFA is seeking a qualified applicant to support our growing social media efforts and keep our supporters, partners and the general audiences aware of and engaged in our work
About the post: The person hired will offer support to our offices in Kenya and Uganda.
Responsibilities
Social media
Implement and improve MFA’s social media strategy and specific social media strategies for ongoing projects
Manage our existing social media pages i.e. Facebook, Twitter, Youtube and Vimeo.
Evaluate the value of creating more social media pages like Instagram, Pinterest and Snapchat.
Create timely and relevant social media content – including graphics, videos and other multimedia formats that effectively informs and engages our audiences and supports our media and advocacy campaigns.
Create awareness driven social media campaigns to grow MFAs audiences across its social graph
Identify social media trends and potential areas of growth in Kenya, Uganda and Africa at large
Seek, cultivate and build relationships with highly engaged online supporters
Seek, cultivate and build relationships with influential African social media users: social influencers, celebrities and media personalities to grow MFAs reach and brand awareness
Monitor and identify trends in social media tools, applications, channels, design and strategy; and look for ways for MFA to adopt them
Research and recommend effective tools for measuring reach, engagement, impact and other performance measures of social media posts, accounts and campaigns.
Act on the information by continuously improving MFAs social media posts, campaigns and re-inventing/rebranding accounts where necessary
Any other duty that may be assigned
Website
Assist develop website content i.e. interesting stories that show the impact of our work
Assist in marketing MFA websites
Analyze traffic coming to MFA websites and use the data to propose ways of improving the same
Press engagement
Create a database of active journalists
Assist in building a relationship between journalists and MFA
Assist in producing press releases and press invites
Project-based communications
Assist in developing project communication and visibility strategies
Assist implement project communication and visibility strategies
Attend MFA field activities and post timely/relevant updates on social media and thereafter write a story for our website
Qualifications and Skills
Must have more than 3 years’ experience working in a similar or related position
Must show a keen interest in writing on issues around governance, democracy and community development
Strong interest in digital media and emerging trends in technology
Proven experience in press/media relations. Active contacts within local media is desirable and a distinct advantage.
Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
Good research skills
Good written and spoken English language skills
Be full of energy, enthusiasm, and initiative and a good team player with humor.
