Social Media Marketing Specialist

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.
This role sits in the communications team reporting to the director of communications.

Location: This role will be based remotely in the EMEA region.
What your day will look like

Create, schedule and publish content and campaigns across multiple social media channels
Deliver regular analysis and reporting on social media metrics, content performance and campaigns results
Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
Be responsible for executing A/B and multivariate growth tests
Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

Experience managing social media platforms for tech brands, part of a content team or marketing agency
Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
An analytical eye and a good sense for the type of content that performs best depending on platform and objective
Experience with educational content funnels, and using video as a core social media marketing asset
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Willingness to travel up to 4 times a year for internal events

Apply via :

boards.greenhouse.io