REF: SMO/06/2018
JOB SUMMARY:
The job holder will join the Social Media team of the Bank which develops and manages the growing Social Media and Online activities for the Bank. This includes but not limited to assisting in implementing the Bank’s Social Media strategy, developing brand awareness, generating inbound traffic and cultivating leads and sales.
KEY RESPONSIBILITIES
The Incumbent will report to the Social Media Manager and will assist in:
Developing Social Media Strategy
Developing the plan and the parameters for the Bank’s Social Media Strategy.
Determining objectives, establishing what needs to be accomplished and defining how it will be done, in close liaison with various departments/segments/external partners.
Social Advertising and Analysis
Planning and placing social media adverts on platforms such as Facebook, Twitter, Google display ads etc.
Identifying and setting up the correct target audience for each campaign.
Experimenting with different types of adverts, creatives and analyzing the results of social media ads.
Monitoring and refining ad campaigns for maximum Return 0n Investment (ROI)
Managing Social Media campaigns
Monitoring and reporting performance of Social Media Campaigns
Tracking and monitoring the effectiveness and success of online initiatives (Facebook ads, Twitter ads and Google ads), in order to calculate Return On Investment and determining efficacy and areas for social media campaign improvement.
Collaborating with Agency for campaign related discussions
Managing Bank’s Social and Digital touch points
Collaborating with the agency to develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand / Segment / product focused messages.
Ensuring Digital touch points (Screensaver, ATM Screens, Branch LCD Screens) are updated on a frequent basis and that messaging is timely and relevant.
Coordinating social media messaging with Marketing department, Product department and Segments heads to align with organizational goals.
Engaging and Monitoring Social Media Audience
Engaging audience on Social Media and responding to them in a timely manner
Monitoring the Social sites for any positive or negative feedback about I&M Bank and its products & services and alerting the relevant branch/ department.
Website and Search Engine Optimization
Using various analytical tools available to measure website activity and having a good understanding of Search Engine Optimization
Managing the redesign/redevelopment of the organization’s website and suggesting ways to improve the usability, design and content of the website on an ongoing basis.
Managing and updating website content regularly
Reporting
Reporting on various Social Media activities, campaigns, and website statistics using various tools available.
Email Communication and Marketing
Creating content for various internal and external communications.
Planning, designing, testing, and scheduling/sending out marketing emails and campaigns that drive product/service signups, lead generation and improve product awareness.
Working with the ICT team to obtain targeted customer data needed for email marketing campaigns.
Measuring and reporting on performance of all email marketing campaigns, including advising on how to improve results.
COMPETENCIES REQUIREMENT:
Personal Skills/Attributes:
A creative mind (Thinking out of the box)
Excellent communications skills; must have excellent writing and language skills and knowledge on how to write effective copy in different styles, for websites, twitter, Facebook, etc. Must have ability to visualise as well as convey a message into relevant and interesting content.
Technical skills in designing and use of Designing tools such as Adobe Creative Suite will be an added advantage.
Aware/familiar with online tools for Social Media management
Customer focused
Should be creative and technology savvy person with innovative ideas
Qualifications and Experience:
Bachelor’s degree in Marketing, Journalism and Public Relations. (Degree in Digital Marketing or equivalent coursework would be an added advantage)
Demonstrated experience in a specialized Social Media and Digital Marketing company or be a key member of the Social Media team of a major organization
At least 2 years’ experience of Social Media Marketing in– LinkedIn, Twitter, Facebook, Google+, YouTube, Instagram e.t.c
Experience in handling social media within the banking sector will be an added advantage
Preferred age 25-32 years
Candidates with no prior hands on experience in handling social media in an organisation need not apply.
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