Responsibilities
Creating content, including text posts, video and images for use on social media
Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy.
Scheduling social media posts using applications such as Hootsuite and TweetDeck
Interacting with customers and dealing with customers’ enquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
Keeping track of data and analysing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent.
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
Typical employers of social media managers
Requirements
Bachelor’s degree or higher in Marketing, Communications, or a related field
Proven work experience as a social media marketer, Social Media Specialist, or similar role
Solid knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media marketing tools (Hootsuite, Sprout Social, Buffer, etc.)
Excellent written and verbal communication skills in English and Swahili
Demonstrated ability to develop and execute social media campaigns and strategies.
Understanding of SEO, web traffic metrics, and social media metrics
Experience with graphic design and video editing tools is a plus.
Ability to work well in a team environment and collaborate with cross-functional teams.
Organized, with an ability to prioritize time-sensitive assignments.
Creative and passionate about social media.
Strong analytical, and interpersonal skills
Excellent presentation skills
Keen on achieving independent results.
Apply via :
www.crystalrecruitment.co.ke
