The position: The Social Media Manager supports Busara’s Communications division from its headquarters in Nairobi. This is a position that requires capability in digital marketing and communication to advance Busara’s brand and support the rapid growth and project mix at Busara.
The Social Media Manager is our digital point person and will enhance Busara’s brand and reputation by; communicating our work in an authentic way that will attract and grow our client base, track and keep our touchpoints relevant for both internal and external clients.
Core Responsibilities
Detail a clear digital plan of action with steps, milestones, deliverables and dates to track communication efforts
Develop relevant content topics and strategies to build brand awareness and our online reputation
Map out how the digital value chain can transform the market we operate in and have a desire to deepen our social media engagement
Create and implement a regular publishing schedule and content calendar to promote and manage content
Inform planning of specific and timely marketing campaigns through social advertising
Collaborate with the design and projects team to leverage the right tools to manage content, drive visibility and create online engagement opportunities
Use analytics to measure and identify Busara’s audience growth, engagement, profile, content reach and leads to establish ROI and inform strategy
Identify best practice and trends with regard to social media – your default setting is always reading and learning to keep up with evolving channels
Requirements
The ideal candidate views the internet as their playground, is curious about best practise, savvy and creative about brand engagement and content management. A passionate communicator who genuinely enjoys and thrives operating and strategising in the digital space. In particular, we are looking for candidates with:
Ability to quickly understand Busara’s business and organizational culture and how to use communications, testing and design to support that culture
Ability to research diverse topics, figure out best practise and outline/propose a digital plan to execute
Ability to experiment on social media placement, test alternatives and make data driven recommendations on the right mix for our client journey in B2C and B2B context
Clear, proactive communication, and ability to set expectations for timeline and scope of work
An ability to work with and inspire people from a variety of cultures, backgrounds, and experiences
5+ years of social media experience within creative or branding agencies or a mix of agency and in-house experience.
Proven track record of success in managing content and social media engagement across a portfolio of industries
Degree in a relevant field
Expert level skills in google suite and Microsoft office
Solid understanding of web practises, digital platforms, SEO, channel analytics and content development
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
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