Our client is a well-established betting company in Nairobi. They seek to hire Social Media Manager to engage with their online customers and enhance the brand visibility online.
Salary: 50K- 80KReports to: Marketing Manager
Job Responsibilities
Overseeing the social media strategy for the company ensuring it aligns with the company’s brand.
Engaging with customers through the use of social media.
Keeping up to date with advances in social media technology and the latest social media platforms.
Maximizing followers’ on social media platforms such as Facebook, Twitter, Instagram, etc.
Ensuring that approaches to social media are relevant and appropriate for each medium.
Monitoring social media for customer comments both positive and negative.
Building reporting frameworks to evaluate return on investment on the various platforms.
Engaging with customers to resolve customer service issues and or create positive pr opportunities.
Continuous research into new relevant social media channels and their impact on the brands marketing.
Working with the marketing team to look at ways social media can work within wider campaigns.
Analyzing social media insights to guide future social media campaigns.
Developing, editing a content calendar across all platforms ensuring a constant supply of relevant content.
Working with product team to increase impact on their campaigns.
Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.
Searching social media for off-diary stories and content.
Planning and delivery of community management strategies through social media.
Qualifications
Degree in marketing, Business management, or Media Broadcasting
Previous experience as a social media manager for similar organizations
Strong understanding of content management systems.
Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
Articulate and professional communication skills.
Passionate for Sports betting, Gaming Industry.
Results driven individual
Ability to work well under deadline pressure
Attention to detail
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