Job Purpose:
We are seeking an experienced Social Media Manager to join our team. You will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will create and curate engaging content, manage social media channels, analyze metrics, and interact with our audience to foster brand loyalty and drive customer engagement. Additionally, you will develop strategic partnerships and handle marketing, PR, and communications strategies, including social media.
Key Responsibilities:
Develop and implement a comprehensive social media strategy to increase brand awareness and drive traffic to our website.
Create and curate engaging content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.
Manage social media channels, including scheduling posts, responding to comments and messages, and engaging with followers.
Monitor social media trends, tools, applications, and best practices, and incorporate them into our strategy as appropriate.
Collaborate with the marketing team to integrate social media campaigns with other marketing initiatives.
Track and analyze social media metrics and KPIs to measure the success of campaigns and identify areas for improvement.
Stay up-to-date with industry news and developments, and leverage this knowledge to keep our social media presence relevant and competitive.
Cultivate and maintain relationships with influencers, brand advocates, and other key stakeholders in the social media community.
Stay informed about our products, services, and industry to accurately represent our brand and engage with our audience effectively.
Monitor and manage online reviews and reputation, addressing any negative feedback in a timely and professional manner.
Develop strategic partnerships to enhance brand visibility and reach.
Handle marketing, PR, and communications strategies to ensure cohesive messaging across all channels.
Qualifications and Skills:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
In-depth knowledge of various social media platforms, best practices, and analytics tools.
Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences and platforms.
Strong analytical skills, with the ability to interpret data and extract actionable insights.
Creative thinker with a passion for social media and digital marketing.
Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines.
Strong organizational and time management skills, with keen attention to detail.
Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
Experience with graphic design and video editing tools is highly desired.
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