Comprehensive Content Strategy Development:
Objective: Develop a content strategy that:
Increases brand equity and strengthens our relationship with existing users.
Encourages Continuity and uptake of multiple offerings by Tiko Members.
Highlights the new offerings: SGBV, Menstrual Health, Mental Health, and any other relevant campaigns during the contract duration.
Ensures that content resonates with target audiences and is tailored to address our impact goals.
Outlines clear KPIs for growth, including increasing online community size by 60%, digital engagement by 60%, and self-enrolments by 60%.
Growth and Engagement Strategies:
Objective: Outline clear strategies to:
Increase the online community by 60% across all social media platforms (Facebook, Instagram, and others).
Achieve a 60% increase in continuity of our offerings and uptake of multiple offerings.
Achieve a 60% increase in digital engagement across our social media channels.
Drive a similar 60% increase in the number of self-enrolments for individuals matching our impact targets via social media.
Ensure strategies focus on increasing user interaction, using clear Call-to-Actions (CTAs), and frequently sharing self-enrolment instructions.
Digital Marketing Strategy Effectiveness:
Objective:
Continuously monitor and adjust digital marketing efforts by tracking channel performance and user behavior.
Proactively align marketing efforts with the overall content strategy, ensuring the effectiveness of campaigns.
Utilize tools to analyze performance and make data-driven recommendations to optimize engagement and self-enrolments.
Generation of Digital Resource Bank:
Objective:
Create a comprehensive digital resource bank (e.g., infographics, videos, templates, etc.) that can be used across social media and other digital platforms.
Ensure the resources are in line with the content strategy and can be repurposed to maximize engagement and shareability.
Content Creation and Distribution:
Objective:
Manage all aspects of content creation, including copywriting, creative production, content calendars, scheduling, distribution, and amplification.
Ensure that content aligns with Tiko Kenya’s mission and goals, maintains consistency, and drives engagement.
Community Management:
Objective:
Provide daily community management for all Tiko Kenya social platforms (Facebook, Instagram, and any emerging platforms).
Respond to comments, messages, and queries promptly, ensuring continuous engagement.
Escalate any crisis or negative sentiment to the Triggerise team in a timely manner.
Audit social channels regularly to stay ahead of community sentiments and user feedback
Media Buying and Campaign Management:
Objective:
Manage paid media campaigns on social platforms, with a focus on increasing traffic and engagement.
Identify ideal ad placements, locations, and times to maximize the effectiveness of paid campaigns.
Ensure all media buys align with overall content strategy and deliver measurable results
Monthly Reporting:
Objective: Provide detailed monthly reports by the first week of each month, summarizing the following metrics:
Growth in the online community size by 60% over the contracting period.
60% increase in digital engagement across platforms.
60% increase in the number of self-enrolments of individuals who match our impact targets via social media.
Provide insights into any challenges, successes, and recommendations for optimization in the following month.
Tiko Pitch Process- Expectations
Deliverables
Content Strategy: A comprehensive plan detailing the content themes, key messaging, campaigns, and content distribution channels.
Growth and Engagement Strategy: A detailed action plan to achieve the 60% growth targets for online community size, engagement, Continuation, uptake of multiple services and self-enrolments.
Digital Resource Bank: A collection of digital assets (graphics, videos, templates) for reuse across platforms.
Monthly Activity Reports: A report at the end of each month detailing the campaign’s performance against KPIs.
Community Management & Crisis Response: Daily community management support and crisis management protocols.
Thus, Interested agencies should submit a proposal to hildajoy@tiko.org and cc procurement@tiko.org with the subject name Social Marketing Support and the proposals should include:
Apply via :
hildajoy@tiko.org