The Social Marketing Lead will lead the development of the activity’s social change marketing approach and oversee external communications efforts, including development of outreach materials.
Responsibility
Support project objectives through social marketing strategy, especially related to strengthening consumer demand for safe, nutritious foods and capacity of food systems actors to meet those demands.
Conduct formative research to inform the social marketing strategy, including but not limited to barrier analysis, market segmentation, identification of existing messaging materials, identifying priority and influencing groups, etc.
Implement the social marketing strategy with project partners and stakeholders.
Provide guidance and support for project staff on how to implement social communication strategies.
Lead and train project team on how to conduct barrier analyses as a method for identifying behavior change-related messaging for the activity.
Work with the project M&E team to put in place effective monitoring and evaluation indicators to evaluate the effectiveness of marketing strategies in behavior change.
Develop gender-sensitive messaging and training materials for project activities.
Train Community-based Champions to be role models for changing behaviors and social norms that restrict participation of identified groups.
Write success stories and reports on social marketing approaches or interventions and provide examples of successes, challenges, lessons learned and recommendations.
Requirement
Bachelor’s degree in marketing, communication, public relations, or relevant field is required; master’s degree is desired.
Minimum 8 years of progressively responsible experience in communication, marketing, social behavior change, or related areas.
Demonstrated experience in identifying barriers to social change and developing sound communication plans that include innovative strategies to address them.
Excellent written communication skills required, with a demonstrated ability to write reports in a clear, concise manner.
Experience with USAID or other U.S. Government-funded projects preferred.
Experience working in Kenya required.
Fluency in English is required.
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