Shopper & Customer Marketing Specialist – Point of Sale Management

Job Summary
Responsible for Permanent & Generic Temporary Point of Sale for the organization, including maintenance
Responsible to oversee POS Warehousing
To work closely with the Brand Managers to provide strategic input on campaign specific temporary POS
To identify and leverage tactical POS opportunities through cross functional working across the business, to deliver competitive advantage
Primary Responsibilities
Strategy
To develop and implement Permanent POS strategy to support all activities for the year
To ensure the strategy is based on an understanding of the retail environment , company best practices, competitive intelligence and in depth shopper understanding
POS Roll Out
Responsible for Permanent POS, including strategy, design, testing, production, installation & ROI
Responsible for Generic temporary POS
To ensure our POS is best-in-class, consistent with local and international strategy
Create and monitor brand guidelines for POS; ensure library of generic lifestyle visuals
Oversee POS Warehousing
Work closely with SC to ensure proper storage and transportation of all pos material
Evaluation and Review
To pro-actively evaluate the outcome of all key projects and review the results against current market status leading to recommendations for continuous improvement, on both internal and external benchmarks, in order to achieve best practice.
To identify key partners for specific POS projects – but ensuring continual review of costs
To deliver best cost efficiencies with Agencies – design, print and delivery costs
POS Budget
Responsible for setting the PPOS budget year on year in line with the POS strategy
To proactively manage the Annual POS budget to ensure no overspend, and manage & report accordingly throughout the financial year
Communication
To work closely with Brand Managers, S&CM & KAM’s to establish all activities planned for the year – and make recommendations and deliver POS that meets agreed Brand and Customer strategies
Guidance to Brand managers for campaign specific POS
Provide Customer specific guidelines & specifications i.e. Clicks FSU height
Knowledge, Skills And Experience Required
Degree in Marketing or any Business related Course.
Min 2 – 5 years’ experience in an FMCG company within Sales, Marketing or S&CM
Experience in a POS Supplier business would be an advantage
Project leadership and working directly with 3rd party suppliers
High organizational & analytical skills
Excellent influencing and communication skills
Takes responsibility, self-motivated and uses initiative
Strong team player and willing to support
Strong budget control
High level of attention to detail